MINORITY MOBILE AND
SOCIAL MEDIA USE
BY THE NUMBERS
Published by Ken Vernon

Compiled May 2010




© Defakto LLC. All righ...
CONNECTIVITY
13 hours: The average amount of time spent consuming any kind of media by Black
and Hispanic Americans 8- to ...
SOCIAL NETWORKS
71: Percentage of Asian Americans who use Facebook at least weekly.
53:Percentage of Black Americans who u...
SOURCES:
Generation M^2: Media in the lives of 8- 18-year-olds (PDF)
Pew Research: More and More Teens on Cell Phones
Merk...
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Minorities, mobile and social statistics

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Statistics on how minorities, especially Hispanics and African Americans, use mobile and social media

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Transcript of "Minorities, mobile and social statistics"

  1. 1. MINORITY MOBILE AND SOCIAL MEDIA USE BY THE NUMBERS Published by Ken Vernon Compiled May 2010 © Defakto LLC. All rights reserved. www.defaktogroup.com
  2. 2. CONNECTIVITY 13 hours: The average amount of time spent consuming any kind of media by Black and Hispanic Americans 8- to 18-years-old. 8 hours and 36 minutes: The average amount of time spent consuming any kind of media by White Americans 8- to 18-years-old. 73: Percentage of White teenagers between the ages of 12 and 17 who have a cell phone. 71: Percentage of (English-speaking) Hispanic teenagers between the ages of 12 and 17 who have a cell phone. 64: Percentage of Black teenagers between the ages of 12 and 17 who have a cell phone. 17: Percentage of White Americans who on a typical day go online with a handheld device. 29: Percentage of Black and Hispanic Americans who on a typical day go online with a handheld device. SOCIAL NETWORKING 29: Average number of minutes spent on social networking sites by Hispanic Americans. 19 minutes: Average number of minutes spent on social networking sites by White Americans. 21 minutes Average number of minutes spent on social networking sites by Black Americans. 52: Percentage of Hispanic Millennials who have created a profile on a social networking site. 83: Percentage of White Millennials who have created a profile on a social networking site. 71: Percentage of Black Millennials who have created a profile on a social networking site. 64: Percentage of White Millennials who connect to the internet wirelessly when away from work. 66: Percentage of Black Millennials who connect to the internet wirelessly when away from work. 47: Percentage of Hispanic Millennials who connect to the internet wirelessly when away from work. © Defakto LLC. All rights reserved. www.defaktogroup.com
  3. 3. SOCIAL NETWORKS 71: Percentage of Asian Americans who use Facebook at least weekly. 53:Percentage of Black Americans who use Facebook at least weekly. 52: Percentage of Hispanic Americans who use Facebook at least weekly. 40: Percentage of Black Americans who use YouTube at least weekly. 51: Percentage of Asian Americans who use YouTube at least weekly. 45: Percentage of Hispanic Americans who use YouTube at least weekly. 14: Percentage of Asian Americans who use Myspace at least weekly. 26: Percentage of Black Americans who use Myspace at least weekly. 32: Percentage of Hispanic Americans who use Myspace at least weekly. 82: Percentage of Twitter users who are White. 7: Percentage of Twitter users who are Black. 5: Percentage of Twitter users who are Asian. 5: Percentage of Twitter users who are Hispanic. 78: Percentage of U.S. companies said they had not used any social media to engage Hispanics. 18: Percentage of U.S. companies who planned to increase their Hispanic marketing spending in the next year. U.S. Bloggers are: © Defakto LLC. All rights reserved. www.defaktogroup.com
  4. 4. SOURCES: Generation M^2: Media in the lives of 8- 18-year-olds (PDF) Pew Research: More and More Teens on Cell Phones Merkle: View from the Social Inbox: 2010 (PDF) eMarketer: Marketerd Miss Hispanics on Social Sites eMarketer: Who Blogs Now? eMarketer: Hispanic-American Consumers Accept More E-Mail ABOUT DEFAKTO: Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com Everywhereallthetime.com gilbert.salazar@defaktogroup.com ken.vernon@defaktogroup.com © Defakto LLC. All rights reserved. www.defaktogroup.com

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