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Minorities, mobile and social statistics

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  • 1. Minority Mobile and Social Media Use by the Numbers Compiled May 2010 Copyright 2010 Defakto Group 1
  • 2. Minority Mobile and Social Media Use by the Numbers EveryWhereAllTheTime.com Compiled May 2010 Photo Credit: JR_Paris Copyright 2010 Defakto Group 2
  • 3. THE AVERAGE AMOUNT OF TIME SPENT CONSUMING ANY KIND OF MEDIA: BLACKS AND HISPANICS: WHITES: 8 HOURS, 13 HOURS 36 MINUTES PERCENTAGE OF TEENAGERS BETWEEN THE AGES OF 12 AND 17 WHO HAVE A CELL PHONE: WHITE: BLACK: HISPANIC (ENGLISH-SPEAKING): 73% 64% 71% Copyright 2010 Defakto Group 3
  • 4. U.S. BLOGGERS 17% ARE… ASIAN BLACK 12% 3% PERCENTAGE OF WHITE AMERICANS WHO ON A TYPICAL DAY HISPANIC GO ONLINE WITH A 19% HANDHELD DEVICE WHITE 66% 29% PERCENTAGE OF PERCENTAGE OF MILLENNIALS WHO BLACK AND HISPANIC CONNECT TO THE INTERNET WIRELESSLY AMERICANS WHEN AWAY FROM HOME OR WORK: WHO ON A TYPICAL DAY BLACK: 66% GO ONLINE WITH A HANDHELD DEVICE WHITE: 64% HISPANIC: 47% Copyright 2010 Defakto Group 4
  • 5. SOCIAL NETWORKING AVERAGE NUMBER OF MINUTES SPENT ON SOCIAL NETWORKING SITES: BUT WHITE AMERICANS: 19 MINUTES 78% of U.S. companies BLACK AMERICANS: 21 MINUTES said they have not used HISPANIC AMERICANS: 29 MINUTES any social media to engage Hispanics. AND PERCENTAGE OF MILLENNIALS WHO HAVE CREATED A PROFILE ON A SOCIAL ONLY 18% of U.S. NETWORKING SITE: companies who planned HISPANIC MILLENNIALS: 52% to increase their Hispanic marketing WHITE MILLENNIALS: 83% spending in the next BLACK MILLENNIALS: 71% year. Copyright 2010 Defakto Group 5
  • 6. SOCIAL NETWORKS FACEBOOK 53% YOUTUBE PERCENTAGE OF BLACK AMERICANS WHO VISIT FACEBOOK AT LEAST WEEKLY 40% PERCENTAGE OF BLACK AMERICANS 52% WHO VISIT YOUTUBE AT LEAST PERCENTAGE OF HISPANIC AMERICANS WHO VISIT WEEKLY FACEBOOK AT LEAST WEEKLY 71% 45% PERCENTAGE OF ASIAN AMERICANS WHO VISIT PERCENTAGE OF HISPANIC FACEBOOK AT LEAST WEEKLY AMERICANS WHO VISIT YOUTUBE AT LEAST WEEKLY ASIAN 51% HISPANIC 5% PERCENTAGE OF ASIAN AMERICANS 5% WHO VISIT YOUTUBE AT LEAST BLACK WEEKLY 7% DEMOGRAPHICS OF TWITTER WHITE 83% Copyright 2010 Defakto Group 6
  • 7. SOURCES: Generation M^2: Media in the lives of 8- 18-year-olds (PDF) Pew Research: More and More Teens on Cell Phones Merkle: View from the Social Inbox: 2010 (PDF) eMarketer: Marketerd Miss Hispanics on Social Sites eMarketer: Who Blogs Now? eMarketer: Hispanic-American Consumers Accept More E-Mail Copyright 2010 Defakto Group 7
  • 8. ABOUT DEFAKTO Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com gilbert.salazar@defaktogroup.com Everywhereallthetime.com ken.vernon@defaktogroup.com Copyright 2010 Defakto Group 8