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Millennials, mobile and social statistics

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Statistics on how young people, specifically Millennials, or Generation Y, use mobile and social media

Statistics on how young people, specifically Millennials, or Generation Y, use mobile and social media

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  • 1. MILLENNIALS AND MOBILE BY THE NUMBERS Published by Ken Vernon Compiled April 2010 © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 2. CONNECTIVITY 94: Percentage of Millennials who have a cell phone. 31: Percentage of 8- to 10-year olds who have a cell phone. 20: Percentage of the mobile video audience that are teens. They also watch more than the average viewer. 1 in 3: The number of U.S. teens who use the mobile web on a daily basis. 62: Percentage of Millennials who connect wirelessly to the internet when away from home or work. 7 hours and 38 minutes: The amount of time 8- to 18-year-olds spend consuming media daily. 1 hour and 51 minutes: The amount of time young people between the ages of 15-18 spend texting in a day. 43 minutes: The amount of time 15-18 year olds spend talking on the phone in a day. TEXTING 80: Percentage of Millennials who have texted in the last 24 hours. 20: The average number of texts Millennials send in one day. © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 3. APPLE 57: Percentage of 18-34 year olds who say price is the number one reason they aren’t buying an iPad. 31: Percentage of U.S. teens who want iPhones, almost doubled from 16% last spring. MOBILE IN THE HOME 41: Percentage of Millennials who have a cell phone but no land line. 50: Percentage of Boomers who sleep with their cell phone on or right next to their bed. 83: Percentage of Millennials who sleep with their cell phone on or right next to their bed, making it the first and last thing they often reach for each day. SOURCES: Generation M^2: Media in the lives of 8- to 18-year-olds (PDF) Millennials: Hip and Poor Survey: 31% of U.S. teens want iPhones Nielsen: How Teens Use Media (PDF) Pew Research Center: The Millennials (PDF) ABOUT DEFAKTO: Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com Everywhereallthetime.com gilbert.salazar@defaktogroup.com ken.vernon@defaktogroup.com © Defakto LLC. All rights reserved. www.defaktogroup.com

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