Gender, mobile and social statistics

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Statistics on how men and women differ in their mobile and social media habits

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Gender, mobile and social statistics

  1. 1. GENDER, MOBILE AND SOCIAL BY THE NUMBERS Published by Ken Vernon Compiled May 2010 © Defakto LLC. All rights reserved. www.defaktogroup.com
  2. 2. WOMEN AND MOBILE 77: The percentage of women who said that technology is NOT a “guy thing”. 300 million: The number of fewer female mobile subscribers worldwide than men. $13 Billion: The increase in worldwide telecommunications revenue that would happen if telecommunications providers closed the gender gap in mobile phone penetration. 93: The percentage of women worldwide who report feeling safer because of their mobile phone. WORKING WOMEN AND MOBILE 41: The percentage of women worldwide who report having increased income and professional opportunities once they own a phone. $94: The average cellular bill for working moms. $78: The average cellular bill for all cell phone users. 42: The percentage more likely working moms are than the average cellular user to download content to their phone. USING MOBILE FOR SOCIAL 55: The percentage of mobile social network usage that is female. 45: The percentage of mobile social network usage that is male. 42:The percentage of women who post photos on Facebook. 35:The percentage of men who post photos on Facebook. 40: The percentage of teenage girls who say they talk to friends on their mobile phones several times a day. 26: The percentage of teenage boys who say they talk to friends on their mobile phones several times a day. 19: The number of minutes boys between 8-18 years old spend on social networking sites in a typical day. © Defakto LLC. All rights reserved. www.defaktogroup.com
  3. 3. 25: The number of minutes girls between 8-18 years old spend on social networking sites in a typical day. 25: The number of minutes boys between 8-18 years old spend playing games on the computer in a typical day. 8: The number of minutes girls between 8-18 years old spend playing games on the computer in a typical day. IN SOME WAYS, WE’RE NOT SO DIFFERENT… 47: The percentage of mobile web users who are women. 53: The percentage of mobile web users who are men. 57:The percentage of U.S. men who access the internet wirelessly. 52:The percentage of U.S. women who access the internet wirelessly. 70: The percentage of U.S. male teens who have a cell phone. 72: The percentage of U.S. female teens who have a cell phone. 50:The percentage of men who are “very” interested in the iPad as of January 2010. 50:The percentage of women who are “very” interested in the iPad as of January 2010. 77: The percentage of Millennial women who have created a social networking profile. 72: The percentage of Millennial men who have created a social networking profile. 57:The percentage of U.S. Facebook users who are female. 43:The percentage of U.S. Facebook users who are male. 14:The percentage of female facebook users who donated to Haiti earthquake relief via text message. 13:The percentage of male facebook users who donated to Haiti earthquake relief via text message. © Defakto LLC. All rights reserved. www.defaktogroup.com
  4. 4. SOURCES: GSM World: Women & Mobile: A Global Opportunity NielsenWire: Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike NielsenWire: Working Moms Above Average Mobile Users (and Spenders) NielsenWire: Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared Themselves eMarketer: Meet the Mobile Web Audience Brian Solis: In Mobile, Women Rule Social Networking Pew Internet: Teens and Mobile Phones (pdf link) Pew Internet: Gadget Ownership and Wireless Connectivity Pew Research: Millennials: A Portrait of Generation Next (pdf link) Pew Research: More and More Teens on Cell Phones SRG: Who Wants a Tablet? Everybody. Gear Log: What Women Want (From Their Tech Gadgets) Photo Credit: Ingorrr ABOUT DEFAKTO: Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com Everywhereallthetime.com gilbert.salazar@defaktogroup.com ken.vernon@defaktogroup.com © Defakto LLC. All rights reserved. www.defaktogroup.com

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