Gender
                               Mobile and Social
                               by the Numbers

                   ...
GENDER, MOBILE AND
        SOCIAL BY THE NUMBERS
        EveryWhereAllTheTime.com
        Compiled May 2010




          ...
77%
                    PERCENT OF WOMEN SAID THAT
                  TECHNOLOGY IS NOT A “GUY THING”.


                  ...
$78                   $94
 AVERAGE CELLULAR BILL                 AVERAGE CELLULAR
  FOR ALL CELL PHONE                    ...
40%                           OF TEENAGE GIRLS SAY THEY TALK TO FRIENDS
                               ON THEIR MOBILE PHO...
55%           45%
                                 OF MOBILE SOCIAL
        OF MOBILE SOCIAL         NETWORK USAGE
       ...
25 minutes                           19 minutes
     AMOUNT OF TIME GIRLS                  AMOUNT OF TIME BOYS
    BETWEEN...
IN SOME IMPORTANT WAYS,
                  WE’RE NOT VERY DIFFERENT:




Copyright 2010 Defakto Group                  8
57%                    52%
      OF U.S. MEN
      ACCESS THE
                               OF U.S. WOMEN
               ...
77%                  72%                       47%
    OF MILLENNIAL OF MILLENNIAL
     WOMEN HAVE     MEN HAVE
          ...
SOURCES:
      GSM World: Women & Mobile: A Global Opportunity
      NielsenWire: Women, Teens, and Seniors Help Fuel 34% ...
ABOUT DEFAKTO
        Defakto is a full-service digital marketing agency based on
        the core principal that what we ...
Upcoming SlideShare
Loading in …5
×

Gender, mobile and social statistics

1,319 views
1,235 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,319
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Gender, mobile and social statistics

  1. 1. Gender Mobile and Social by the Numbers Compiled May 2010 Copyright 2010 Defakto Group 1
  2. 2. GENDER, MOBILE AND SOCIAL BY THE NUMBERS EveryWhereAllTheTime.com Compiled May 2010 Photo Credit: Ingorrr Copyright 2010 Defakto Group 2
  3. 3. 77% PERCENT OF WOMEN SAID THAT TECHNOLOGY IS NOT A “GUY THING”. THERE ARE $13 BILLION 300 MILLION INCREASE IN WORLDWIDE TELECOMMUNICATIONS FEWER FEMALE REVENUE THAT WOULD MOBILE SUBSCRIBERS HAPPEN IF PROVIDERS WORLDWIDE THAN CLOSED THE GENDER GAP IN MEN. MOBILE PHONE PENETRATION. Copyright 2010 Defakto Group 3
  4. 4. $78 $94 AVERAGE CELLULAR BILL AVERAGE CELLULAR FOR ALL CELL PHONE BILL FOR USERS WORKING MOMS 42% PERCENTAGE MORE LIKELY WORKING MOMS ARE THAN THE AVERAGE CELLULAR USER TO DOWNLOAD CONTENT TO THEIR PHONE Copyright 2010 Defakto Group 4
  5. 5. 40% OF TEENAGE GIRLS SAY THEY TALK TO FRIENDS ON THEIR MOBILE PHONES SEVERAL TIMES A DAY 26% OF TEENAGE BOYS SAY THEY TALK TO FRIENDS ON THEIR MOBILE PHONES SEVERAL TIMES A DAY 93% 41% OF WOMEN OF WOMEN WORLDWIDE WORLDWIDE REPORT HAVING REPORT FEELING INCREASED INCOME SAFER BECAUSE OF AND PROFESSIONAL THEIR MOBILE OPPORTUNITIES PHONE ONCE THEY OWN A PHONE Copyright 2010 Defakto Group 5
  6. 6. 55% 45% OF MOBILE SOCIAL OF MOBILE SOCIAL NETWORK USAGE NETWORK USAGE IS MALE IS FEMALE 35% 42% OF WOMEN POST OF MEN POST PHOTOS ON PHOTOS ON FACEBOOK FACEBOOK Copyright 2010 Defakto Group 6
  7. 7. 25 minutes 19 minutes AMOUNT OF TIME GIRLS AMOUNT OF TIME BOYS BETWEEN 8-18 YEARS OLD BETWEEN 8-18 YEARS OLD SPEND ON SOCIAL SPEND ON SOCIAL NETWORKING SITES IN A NETWORKING SITES IN A TYPICAL DAY TYPICAL DAY 8 minutes 25 minutes AMOUNT OF TIME BOYS AMOUNT OF TIME GIRLS BETWEEN 8-18 YEARS OLD BETWEEN 8-18 YEARS OLD SPEND PLAYING GAMES ON SPEND PLAYING GAMES ON THE COMPUTER IN A TYPICAL THE COMPUTER IN A TYPICAL DAY DAY Copyright 2010 Defakto Group 7
  8. 8. IN SOME IMPORTANT WAYS, WE’RE NOT VERY DIFFERENT: Copyright 2010 Defakto Group 8
  9. 9. 57% 52% OF U.S. MEN ACCESS THE OF U.S. WOMEN ACCESS THE 70% INTERNET INTERNET OF U.S. MALE WIRELESSLY WIRELESSLY TEENS HAVE A CELL PHONE 47% 72% 53% OF MOBILE WEB USERS OF U.S. FEMALE TEENS HAVE A OF MOBILE ARE WOMEN WEB USERS CELL PHONE ARE MEN Copyright 2010 Defakto Group 9
  10. 10. 77% 72% 47% OF MILLENNIAL OF MILLENNIAL WOMEN HAVE MEN HAVE 53% OF U.S. OF U.S. FACEBOOK CREATED A CREATED A SOCIAL FACEBOOK USERS ARE SOCIAL NETWORKING USERS ARE MALE NETWORKING PROFILE FEMALE PROFILE 14% OF FEMALE FACEBOOK USERS DONATED TO HAITI EARTHQUAKE RELIEF VIA TEXT MESSAGE 13% OF MALE FACEBOOK USERS DONATED TO HAITI EARTHQUAKE RELIEF VIA TEXT MESSAGE Copyright 2010 Defakto Group 10
  11. 11. SOURCES: GSM World: Women & Mobile: A Global Opportunity NielsenWire: Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike NielsenWire: Working Moms Above Average Mobile Users (and Spenders) NielsenWire: Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared Themselves eMarketer: Meet the Mobile Web Audience Brian Solis: In Mobile, Women Rule Social Networking Pew Internet: Teens and Mobile Phones (PDF link) Pew Internet: Gadget Ownership and Wireless Connectivity Pew Research: Millennials: A Portrait of Generation Next (PDF link) Pew Research: More and More Teens on Cell Phones SRG: Who Wants a Tablet? Everybody. Gear Log: What Women Want (From Their Tech Gadgets) Copyright 2010 Defakto Group 11
  12. 12. ABOUT DEFAKTO Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com gilbert.salazar@defaktogroup.com Everywhereallthetime.com ken.vernon@defaktogroup.com Copyright 2010 Defakto Group 12

×