Diary of a Start-Up Food Business

Diary of a Start-up

At the Beginning!

First Packaging

Farmer’s Markets & Festivals ‘08

Advanced Food Programme ‘08

First Trade Fair

Launch of Dee’s July ‘09

Test-Marketing Period• Customers from trade fair 2008• Pooled Distribution with Glen Ilen Farm• Products went on sale in 17 Independent Stores from O’ Keeffe’s Artisan Grocers in St. Lukes, Local SuperValus, and stores in Dublin.• Build Sales record• Approached Dunnes Stores October 2009.• Distribution with Horgans

2010 Multiple Listings• Shelf-Life Critical• SuperQuinn• Musgraves• Dunnes-Stores• Independents• Dragon’s Den

2011• Listing with Tesco Ireland (12 stores)• Availed of Enterprise Ireland Innovation Voucher for New Product Development• SuperValu EI Supplier Development Programme• Great Taste Award• National Organic Award• Exporting

UK Trade FairNatural & Organic Foods

Dee’s Veggie Burger Bar

Dee’s “Real Meals” Launched

2012• Tesco extended Listing• SuperValu &Centra• Sainsbury’s Northern Ireland• Feasibility Study grant on NPD from Enterprise Ireland

Contact Details• www.facebook.com/DeesWholefoods @DeesWholefoods Dee’s Wholefoods Channel

Thank you!

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Diary of a Start-Up Food Business

by DeesWholefoods on Jul 03, 2012

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Diary of a Start-Up Food Business Presentation Transcript