H&M “Business concept is to offer fashion and quality at the best price.”
sales including VAT SEK 118.7 billion
profit after tax SEK 16.4 billion
COS – Collection of Style COS offers fashion and quality at the best price, but within a higher price segment. Focus to detail of ready-to-wear design Stores in Belgium, Denmark, France, Germany Netherlands, Spain, UK. 60 suppliers, which are located primarily in Europe and, to an extent, in Asia.
In 2008 acquired 60 %in FaBricScandinavien AB
designs and sells fashion under the brands Monki, Weekday and Cheap Monday.
MONKI Monkiis a clothing brand, a store concept and a whole universe to fashion conscious women. Stores in large and medium-sized cities in Sweden, Denmark, Norway and Germany.
WEEKDAY: Urban fashion for boys and girls from in-house brands Cheap Monday MTWTFSS Weekday contains garments for men and women as well as shoes and accessories. Constantly updated with new pieces from the MTWTFSS collection.
H&M Home-fashion for the home Interior textiles concept for the bedroom, bathroom, living room and kitchen sold via mail order and internet shopping Present in Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria, and through a showroom in Stockholm, Sweden.
The Gap, Inc. An American clothing & accessories retailer based in San Francisco, California. It was found in 1969 by Donald.G.Fisher & Doris.F.Fisher. Gap's main opportunity to reach its customer is through its stores. Total of 3,076 store locations(2007)
IT’s FIVE BRANDS
Gap offers iconic American style to customers of all ages. Appeals to a broader demographic of customers. Women, Men, GapMaternityGapKids, babyGap,1969 Stream.
Accessible luxury brand. Offering high-quality apparel and accessories, shoes, personal care products collections for men and women.
Great Fashion, Great Prices for families and younger customers. They emphasize "fun, fashion, and value" through a store experience that aims to deliver "energy and excitement." . On-trend apparel and accessories.
A Fresh Online Shop Handpicks the world's best shoes and handbags for women, men and kids. Has a collection of more than 200 amazing brands feature the best & latest styles and designers.
Designed and developed by women athletes for women athletes. Ultimate performance advantage. With feminine designs.
ZARA Zara is the chain store of Inditex Group. Owned by Spanish tycoon Amancio Ortega. The first Zara store opened in 1975. 1600 Stores in 74 countries. 3 stores in India. Almost all its stores are company owned.
Manufacturing & Distribution It designs, produces, and distributes itself. It launches around 10,000 new designs each year. They take just 4-5weeks to develop a new product and get it to stores. The company produces small quantities of batches of clothing. It has a policy of “ZERO ADVERTISING”.
Variants of Zara Apparel & Dressing Bags Shoes Fragrances Accessories Zara Home
Apparel & Dressing
Both formal & Informal clothing
For Higher Income group
Age group – 5 to 15
Zara’s Customer Offer
Zara – The Online Store
Waste Elimination at Zara Advertising: not used The strategy that we are always “below” demand Product complexity: 3 types, sizes, and colours greatly reduces the product complexity.
THANK YOU MBA 2nd year students of Chitkara University SUBMITTED BY-: Madhuri Garg Nitika Garg GauravSatia DeepikaThakur