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It's all about perception and we have a perception problem.
The perception across the board is that “Government” are generally good at talking about things but terrible at doing them. For the most part, Governments have adapted and have embraced new technologies and have invested significantly over the past decade to build a
meaningful digital presence to engage with their citizens.
And as they should, because not doing so doesn’t just create discontent and
frustration among the masses - the consequences can be much dire.
Slide 6 video link: http://www.youtube.com/watch?v=EmG5kQBsOpg
Slide 15 video link: http://www.deepend.com.au/our-work/work/-/keep-it-safe//
Click through the full slide share presentation to view Strategy Director at Deepend, Jen Tucker's presentation on Reinventing Governemtn Customer Service.