Internship at levis

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Internship Presenteation

Internship Presenteation

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  • 1. Internship at Levi’s ANURAG M.DES 3RD SEM ROLL NO. 5
  • 2. 1857: Levis Strauss and NevadaTailor Jacob Davis receive a US Patent to make men’s denim “waist overalls” with copper rivets.These pants later became known as blue jeans. 1908: The Two Horse label is Registered in many countries worldwide in the early 20th century, including Japan. 1918 : LS&CO. created its first product of women called “Freedom Alls” 2005 : Levis opens the first Levis Girls Store in the world in Hong Kong. 2007 : Levis Curve ID is launched- new custom fitted jeans for women in all premiere stores 2011 : Levis launched itsWater < less denim in the market. HISTORY OF LEVI’S
  • 3. The products of Levis Strauss & Co are sold under three brands: LEVIS STRAUSS LEVIS DOCKERS LEVIS SIGNATURE
  • 4. WATER < LESS LEVIS CURVE ID THE FOURTOUCH POINTS
  • 5. TASK 1 Location: levi's store, South Ex Levis south ex store South Extn. SECOND FLOOR FIRST FLOOR GRUND FLOOR
  • 6. Red Format - Dlf Select City Walk, Saket
  • 7. Levis Black Format store Levis store dwarka Levis store Rajouri garden
  • 8. Jhinri Format (Ambience mall, Gurgaon)
  • 9. VISUAL MERCHANDISING Mannequins
  • 10. Lights
  • 11. NestingTable GRILLL T-STAND D BAR
  • 12. Communication Board / SizeTags
  • 13. Panels/Shelves Merchandise display on wall
  • 14. TASK 2 arrangement of merchandise Fold properly and then Piled, Colour blocking Size tags Communication boards and headers Ratio of merchandise Front arm
  • 15. BEFORE AFTER
  • 16. TASK 3 Old black format Renovation of store – changing to Gols format
  • 17. Mannequin set up window display
  • 18. Focal Point and Nesting table History wall/Levi’s Heritage