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M.DES 3RD SEM
ROLL NO. 5
1857: Levis Strauss and NevadaTailor Jacob Davis receive a US Patent
to make men’s denim “waist overalls” with copper rivets.These pants
later became known as blue jeans.
1908: The Two Horse label is Registered in many countries worldwide
in the early 20th century, including Japan.
1918 : LS&CO. created its first product of women called “Freedom
2005 : Levis opens the first Levis Girls Store in the world in Hong
2007 : Levis Curve ID is launched- new custom fitted jeans for women
in all premiere stores
2011 : Levis launched itsWater < less denim in the market.
HISTORY OF LEVI’S
The products of Levis Strauss & Co are sold under three
WATER < LESS
LEVIS CURVE ID
THE FOURTOUCH POINTS
Location: levi's store, South Ex
Levis south ex store South Extn.