2nd   Annual Mobile Apps 2013
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2nd Annual Mobile Apps 2013 Document Transcript

  • 1. Key Speakers:- Ochintya Sharma, Vice President, Lux Rao, CTO - Technology Services, Raghavan Subramanian, Associate Vice President, Anand Subbaraman, Senior Director, Product Strategy, Pragati Ogal Rai, Mobile Technology Evangelist, Vineet Durani, Director - Windows Phone Business Group, Venkatesan , Head - Mobility Practice, Sudhakar S Marthi, Vice President - Global Business Development, Vikram Srinivasan, Director, Praful Bhoyar, Portfolio Director, Udayan Banerjee, VP, Jeffrey Rufus, Former Head - Nokia App Store & Windows Marketplaces, Uttam Kumar, Head – New Technologies Innovation & Incubation – IT, Girish Trivedi, Co-Founder, Director, Zubin Jimmy Dubash, Chief Strategy Officer, Prakash Sayini, Founder and Managing Director, Abhijit Jungade, Director, Samsung India HP Infosys Labs Oracle PayPal (North America) Microsoft Virtusa Alcatel-Lucent Bell Labs Dell NIIT Technologies Nokia Aircel Monk Consulting AppsDaily MobiDex360 Solutions Winjit Technologies Plus Many More... Janakiraman Rakesh Agrawal, Head of R&D, Developer SDK, ZOHO Corp Nokia Conference Hashtag - #VI_Telecom
  • 2. 2nd Annual Mobile Apps 2013 30th August 2013, Matthan Hotel, Bangalore, India ORGANIZED BY SUPPORTED BY ASSOCIATE PARTNER EXHIBITOR SILVER PARTNER
  • 3. CONFERENCE INTRODUCTION:- The global mobile industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and Smartphone revolution have allowed people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile applications. The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based. Mobile App Stats in India - 100 million apps being downloaded in India every month. India’s app developer base is estimated at 250,000. With world’s foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and our way of life. It is with great pleasure that we invite you all to the and wish you all the very best. Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers Learn from the leading Mobile operators, handset manufacturers, content providers and application developers in the Indian market Benefiting from Up-Selling and Cross-Selling via Mobile Apps Channels to market, app stores and opportunities for partnerships Understanding your customers behaviour in the mobile space as a starting point of strategy development Mastering the increasing amount of different platforms and devices Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues Design guidelines and best practices for making your application useful and usable Examining the opportunities in Cloud based Apps, the next big revenue driver in Asia Native apps vs. the mobile Web Overcoming the technical challenges associated with linking your app to existing infrastructure The challenge of developing apps for multiple platform launches Understanding how to work with external app developers to ensure successful app development and launch Embracing mobile advertising and mCommerce as additional revenue streams App monetization opportunities via new commercialization opportunities What are the roles of vendors - who need to understand what features service providers need and tune themselves in the Indian environment. What to expect from mobile cloud? Examining the current regulation of mobile App market in India Examining the worldwide trends in Mobile Apps and the implications, lessons to be learned for India. The Future of Mobile Operating Systems and Frameworks How is the future for the mobile vas industry: a vision for 2015 Be part of a major networking opportunity • Device Management • Service & Product Innovation • Product Development • SIM Cards Platforms • Technology • Product Marketing • Terminal Management • Data Services Wireless & Fixed Operators, Cable MSO, ISP & MVNO’s, Satellite Operators, Handset & Devices Manufacturers, SIM Card Manufacturers, Terminal & Platforms Vendors Aggregators & Systems Integrators, OEM, Device Retailers is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators, regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals. “2nd Annual Mobile Apps 2013” KEY THEMES DISCUSSED AT THIS CONFERENCE: - WHO YOU WILL MEET: - VPs, CIO & CTO, Directors, Head & Senior Managers of: FROM THE FOLLOWING: - WHY SHOULD YOU ATTEND:- 2nd Annual Mobile Apps 2013 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Delegate Registration: To register and to book your seats at the conference - please email your interest & queries to delegate@virtueinsight.com Sponsorship Opportunities: To register & to book your sponsorship package - please email your interest & queries to sponsor@virtueinsight.com 2nd Annual Mobile Apps 2013 30th August 2013, Matthan Hotel, Bangalore, India
  • 4. 08:30 – Coffee and registration 09:20 – Morning Chair's opening remarks Lux Rao, CTO - Technology Services, Ochintya Sharma, Vice President, HP Samsung India (http://www.linkedin.com/in/luxrao) (http://www.linkedin.com/pub/ochintya-sharma/1/858/134) 09:30 – 10:00 – Impact of the mobile application on the brand values: Business Models, Strategies & Market Segmentation 11:00 – Morning coffee & Networking Exploiting the Global Power of Mobile Apps • The pace of innovation in mobile software and applications. • Software is the ultimate differentiator and operating systems are spawning new ecosystems. • How is this forecast to change the ecosystem • How are application platforms changing in the current ecosystem? • How has the growing prevalence of app stores impacted upon the mobile value chain? • What are the primary models for monetising applications, and what are the advantages/disadvantages of each? • What are the key drivers behind an App Store-centric model? • What are the prospects for apps as marketing tools and retail mechanisms? • How will mobile app usage and revenue develop through to 2015, and which categories of mobile application will generate the largest revenues? • What are the opportunities for browser-based applications? Morning Keynote Address 1: Morning Keynote Address 2: 11:20 - Staying ahead with Cloud and Mobility 11:50 - A New Paradigm in Mobile App Development & the innovations that are disrupting and therefore shaping digital future Afternoon Chair person's opening remark • Create applications for multiple markets instead of a "one for all" app • End the stale use of templates to produce applications without suffering the costs of the decision • Take advantage of the mobile environment to drive additional sources of advertising revenue • Securing Mobile Applications: From Design to Deployment • Content, services and applications – what’s mobile innovations leading to? Sudhakar S Marthi, Vice President - Global Business Development, ZOHO Corp (http://www.linkedin.com/pub/sudhakar-s- marthi/4/9b8/700) REDEFINING MOBILE ECOSYSTEM 10:30 – Panel discussion: Developing Network-Friendly Applications: A Mobile Operator's View Moderator – Panelists – • What are the challenges faced by the network operators to cope with this new phenomenon? • Understanding how operators can educate developers about the problems that apps can cause to the network • Determining how to ensure seamless in-app content delivery • Which innovations will prove the most disruptive to the current state of play? • Forecasting the potential evolution in the application market and establishing how operators can exploit it Lux Rao, CTO - Technology Services, Vikram Srinivasan, Director, Uttam Kumar, Head – New Technologies Innovation & Incubation – IT, Raghavan Subramanian, Associate Vice President, HP Alcatel-Lucent Bell Labs Aircel Infosys Labs (http://www.linkedin.com/in/luxrao) (http://www.linkedin.com/pub/vikram-srinivasan/1/213/94b) (in.linkedin.com/pub/uttam-kumar/27/3b6/29a) (http://www.linkedin.com/in/raghusubra) MOBILE INNOVATION AND VALUE CREATION 12:20 - Networking Luncheon - Take your discussions further & build new relationships in a relaxed & informal setting... 13:40 – Panel discussion: How Developers Can Successfully Monetize the Multi-Platform Landscape? Panelists – • What makes a successful app? • What are the similarities and differences of distinctive platforms? • Strategies - what has worked and what hasn't on the drive to mobile dominance? • What are the major challenges of creating, distribution and monetising apps? • What support is needed from app stores, operators & handset providers? • How can developers most successfully monetise their apps? • Transitioning Existing Solutions to Mobile Devices Moderator – Girish Trivedi, Co-Founder, Director, Jeffrey Rufus, Former Head - Nokia App Store & Windows Marketplaces, Vineet Durani, Director - Windows Phone Business Group, Praful Bhoyar, Portfolio Director, Rakesh Agrawal, Head of R&D - Developer SDK, Abhijit Jungade, Director, Monk Consulting Nokia Microsoft Dell Nokia Winjit Technologies (http://www.linkedin.com/in/girishtrivedi) (http://www.linkedin.com/in/jeffreyrufus) (http://www.linkedin.com/in/vineetdurani) (http://www.linkedin.com/pub/praful-bhoyar/3/662/5a6) (http://www.linkedin.com/pub/rakesh-agrawal/0/330/aab) ROLE OF DEVELOPERS 2nd Annual Mobile Apps 2013 30th August 2013, Matthan Hotel, Bangalore, India
  • 5. 17:20 - Networking Drinks - Take your discussions further & build new relationships in a relaxed & informal setting... 14:30 – NATIVE APPS vs HTML5 & THE MOBILE WEB – A Roundup 15:00 – Impending Future of the Enterprise: Can Mobility transforms the business? 15:30 – Afternoon coffee & Networking 15:50 – The Mobile Payment Revolution • Rick user experience and performance • Cross platform deployment costs • Monetization • Fragmentation challenges • Distribution Mobile apps becoming so critical to the business, optimizing and managing the lifecycle of the application delivery becomes key to innovation of the business and its ability to compete. • Where are the opportunities for today’s app developers? • Enterprise and the implications of BYOD (Bring Your Own Device.), BYOA (Bring Your Own App). • What can be used off the shelf, and where will custom apps be necessary? • What are the critical drifts that startups need to know if they plan to target the mobile enterprise? Venkatesan , Head - Mobility Practice, Anand Subbaraman, Senior Director, Product Strategy, Pragati Ogal Rai, Mobile Technology Evangelist, Janakiraman Virtusa Oracle PayPal (North America) (http://www.linkedin.com/pub/venkatesan-janakiraman/67/90a/5b60) (http://www.linkedin.com/in/anandsubbaraman) (http://www.linkedin.com/in/pragati) 16:50 – Chairperson's closing remarks and end of conference 17:00 - 18:00 Networking Drinks - Take your discussions further & build new relationships in a relaxed & informal setting... 16:20 - Panel Discussion: Plotting the Mobile Way Ahead: 2013 and Beyond Moderator – Panelists – • Mobile as a gateway to opportunity • Revolutionizing transactions • What’s next for mobile networks? • Evolution of traditional Mobile VAS to next generation VAS • Mobile wallets and payments Udayan Banerjee, VP, Zubin Jimmy Dubash, Chief Strategy Officer, Prakash Sayini, Founder and Managing Director, NIIT Technologies AppsDaily MobiDex360 Solutions (http://in.linkedin.com/in/udayanb) (http://www.linkedin.com/in/zubindubash) (http://www.linkedin.com/in/prakashsayini) REVENUE GENERATION & FUTURE OF APPS MOBILE PAYMENTS – ANYTIME, ANYWHERE 2nd Annual Mobile Apps 2013 30th August 2013, Matthan Hotel, Bangalore, India
  • 6. FLOOR PLAN:- Book your stalls now before they run out !!! 1 2 5 6 9 10 13 14 EXHIBITIONSTALLAREA 1 2 34 5 6 7 8 9 REGISTRATION DESK CONFERENCEAREA 11 10121314 TEA/COFFEE/ NETWORKINGLUNCH AREA 3 7 11 4 8 12
  • 7. For Multiple Bookings Special Price INR Registration Form Details: Methods of Payments: Photocopy this form... 1 Day conference Fee: INR 07,000 + Tax Forename ............................Surname ................................ Job Title ..............................Company ................................ Official Contact Number ....................................................... Address ............................................................................. ............................................................................. Country ...............................Postcode.................................. Phone ..................................Fax ........................................ Email ................................................................................. I confirm that I have read & agree to the terms and conditions of booking..... (Please Tick) Signature ........................................................................... Complete and return the above registration form via post or email, together with your cheque payable to Virtue Insight. Account Name - Virtue Insight Bank Address - Indian Bank. 118 - 119, Indira Nagar, Valasaravakkam, Chennai 600 087,Tiruvallur district,Tamil Nadu, India (Please Tick) By Cheque - By Bank Transfer - Account Number - 830092431 Queries: General information Venue: Payment terms: Substitutions/name changes or cancellations: Indemnity: Fee: How we will contact you: Should you have any questions on bookings, Please feel free to contact us. Email: Web: India Office: Tel: +0091 44 2377 0517 Virtue Insight requires the full amount to be paid before the conference. Virtue Insight may refuse entry to delegates who have not paid their invoice in full. There is a 50% liability on all bookings once made, whether by post, fax, or email. There is a no refund policy for cancellations received on or after one month before the start of the event. Should you decide to cancel after this date, the full invoice must be paid. Conference notes will then be sent to you. Unfortunately, we are unable to transfer places between conferences and executive briefings. However, if you cannot attend the conference, you may make a substitution/name change at any time, as long as we are informed in writing by email, fax or post. Name changes and substitutions must be from the same company or organization and are not transferable between countries. Virtue Insight reserves the right to make alterations to the conference/executive briefing content, timing, speakers or venue without notice. The event may be postponed or cancelled due to unforeseen events beyond the control of Virtue Insight. If such a situation arises, we will refund your registration fee and we will try to reschedule the event. The conference fee includes lunch, refreshments and conference papers provided on the day. This fee does not include travel or hotel accommodation. Virtue Insight's preferred method of communication is by email and phone. Please ensure that you complete the registration form in full so that we can contact you. info@virtueinsight.com http://www.virtueinsight.com www.virtueinsight.com For Multiple Bookings Photocopy this form... 1 Day conference per delegate - Fee: INR 4,000 + Tax 1 Day conference per delegate - Fee: INR 06,000 + Tax For 2 or 3 delegates - per delegate - Fee: INR 05,000 + Tax For 4 and more delegates -per delegate - Fee: INR 04,000 + Tax Fee: Free Forename ............................Surname ................................ Job Title ..............................Company ................................ Official Contact Number ....................................................... Address ............................................................................. ............................................................................. Country ...............................Postcode.................................. Phone ..................................Fax ........................................ Email ................................................................................. I confirm that I have read & agree to the terms and conditions of booking..... (Please Tick) Signature ........................................................................... Complete and return the above registration form via post or email, together with your cheque payable to Virtue Insight. Account Name - Virtue Insight Account Number - 830092431 Bank Address - Indian Bank. 118 - 119, Indira Nagar, Valasaravakkam, Chennai 600 087,Tiruvallur district,Tamil Nadu, India Early Bird Discount Rate - (Register & Pay before 11th April 2012) Standard Rate After 11th April 2012 INR Group Bookings (Please Tick) Exhibition Visitor Pass Methods of Payments: (Please Tick) (Please Tick) By Cheque - By Bank Transfer - Registration Form Details: Queries: General information Venue: Payment terms: Substitutions/name changes or cancellations: Indemnity: Fee: How we will contact you: Matthan Hotel 134, HAL Airport Road Kodihalli (Opposite Leela Palace Hotel) Bengalore - 560 017 India Should you have any questions on bookings, Please feel free to contact us. Email: Web: India Office: Tel: 9171350244 Virtue Insight requires the full amount to be paid before the conference. Virtue Insight may refuse entry to delegates who have not paid their invoice in full. There is a 50% liability on all bookings once made, whether by post, fax, or email. There is a no refund policy for cancellations received on or after one month before the start of the event. Should you decide to cancel after this date, the full invoice must be paid. Conference notes will then be sent to you. Unfortunately, we are unable to transfer places between conferences and executive briefings. However, if you cannot attend the conference, you may make a substitution/name change at any time, as long as we are informed in writing by email, fax or post. Name changes and substitutions must be from the same company or organization and are not transferable between countries. Virtue Insight reserves the right to make alterations to the conference/executive briefing content, timing, speakers or venue without notice. The event may be postponed or cancelled due to unforeseen events beyond the control of Virtue Insight. If such a situation arises, we will refund your registration fee and we will try to reschedule the event. The conference fee includes lunch, refreshments and conference papers provided on the day. This fee does not include travel or hotel accommodation. Virtue Insight's preferred method of communication is by email and phone. Please ensure that you complete the registration form in full so that we can contact you. deepak@virtueinsight.com http://www.virtueinsight.com www.virtueinsight.com News Updates: Please tick if you do not wish to receive email updates in the future Early Bird Discount Rate - egister & Pay before 16th July 2013 (Please Tick) Standard Rate After 16th July 2013 (Please Tick) Group Bookings (Please Tick) Spot Registration:- Methods of Payments: By Bank Transfer: 1 Day conference per delegate - Fee: INR 04,000 + Tax For 1 or 2 delegates - per delegate - Fee: INR 05,000 + Tax For 3 and above delegates - per delegate - Fee: INR 04,000 + Tax 1 Day conference per delegate - Fee: INR 06,000 + Tax Forename ............................Surname ................................ Job Title ..............................Company ................................ Official Contact Number ....................................................... Address ............................................................................. ............................................................................. Country ...............................Postcode.................................. Phone ..................................Fax ........................................ Email ................................................................................. I confirm that I have read & agree to the terms and conditions of booking..... (Please Tick) Signature ........................................................................... Complete and return the above registration form via post or email, together with your cheque payable to Virtue Insight. Virtue Insight 830092431 IDIB000V080 Indian Bank. 118 - 119, Indira Nagar, Valasaravakkam, Chennai 600 087,Tiruvallur district,Tamil Nadu, India R By Cheque - Account Name - Account Number - Sort code - Bank Address - Registration Form Details: Registration Form 30th August 2013, Matthan Hotel, Bangalore, India Early Bird Discount.. Book & Pay before 16th July 2013 Email to - deepak@virtueinsight.com