Gucchiano presentation

928 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
928
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Gucchiano presentation

  1. 1. PRESENTED BY:<br /> PUNEET RANA:-PGDMM/09/004 SAN SANTOSH KUMAR:-PGDMM/09/006<br /> DEEPAK KUMAR:-PGDMM/09/007<br /> AJAY MAURYA:-PGDMM/09/024<br />CASE STUDYONGUCCHIANO<br />
  2. 2. Trusted name in fast food business.<br />New entries in the eateries in Delhi(CP).<br />Location chosen ---Prestige, Population, Psychographic, Competition, Future prospect.<br />To attract foreign travelers coming to Delhi.<br />Investment ---170 cr. Space and its development<br />Developed on international image.<br />SUMMARY<br />
  3. 3. USP --- Position according time of day<br /> * Morning -- coffee house<br /> *Mid-day -- fast food position<br /> *Evening – bar<br /> *Dinner –dinner crowd with non fast food entries.<br />
  4. 4. Peter Olson – in charge of Indian operation<br />Renukapoor --- marketing function<br />Kkshrivastav -- operations<br />MEETING DAY ARRIVED <br />
  5. 5.
  6. 6.
  7. 7. McDonald’s, Pizza Hut and Wimpy—Foreign specialty McD—doing well. Wimpy—does not patronized by many. Pizza express—wind up.<br />Zen and Rodeo—country-specific cuisine<br />Embassy and Host—multi-cuisine<br />DV8, Volga and Blues—Bars restaurants. Volga—families—place for drinking<br />Kake ka Dhabaand national—highway type<br />TGIF and Ruby Tuesday—concept<br />Sarvana Bhavan and Banana leaf—south India<br />Nirula’s—India fast food. Fast food answer to west 1970 burgers & triple sundae.<br />Barista and Café Coffee Day—coffee bars<br />Madras hotel—South India fare at reasonable price –wind up.<br />COMPETITORS AND PERFORMANCE<br />
  8. 8. WEEKLY PERFORMANCE ( ‘000)<br />( 000)<br />Time<br />
  9. 9. AVERAGE WEEKLY SALES MONTHWISE ( ‘00)<br />( ‘00)<br />
  10. 10. USER STATUS (%)<br />
  11. 11. SATISFACTION LEVEL (%)<br />
  12. 12. USER COMPOSITION<br />
  13. 13. Difference between customer expectation service and the perceived service.<br />Ce > Cp =Customer dissatisfaction<br /> or<br /> Customer gap<br />Customer expectation:- fast food, <br />GAP 1<br />(2) Managerial perception:- (a) we will attract customer for all position<br /> (b) customer and target 1,00,000<br />GAP 2<br />(3) Service quality design:- <br />GAP 3<br /> CUSTOMER GAP<br />
  14. 14. (4) service delivery:- peak hours and lean hours<br />GAP 4<br />(5) Expected service :- fast food, quality, <br />GAP 5<br /> Perceive service gap:- not able to handle customer properly.<br />
  15. 15.
  16. 16.
  17. 17. Source: Sasmita Maurya<br />THANK YOU<br />

×