• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Imc
 

Imc

on

  • 589 views

 

Statistics

Views

Total Views
589
Views on SlideShare
589
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Imc Imc Presentation Transcript

    • FACTORS WHICH AFFECT A GOOD COMMERCIAL FROM A MEDIOCRE ONE ???
      Presented by-
      Deepak khandelwal
    • DEFINITIONS
      An advertisement (ad) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.
    • GOOD COMMERCIAL AD Vs MEDIOUCOR ONE
    • CREATIVE STRATEGY
      Develop the USP “unique selling proposition” or the “Creative Hook”
      Unique Selling Proposition
      Translates “brand positioning” into compelling message.
      Objective is “Memorability”
    • CREATING AN AD - BASIC RULES
      When creating an ad the idea should have relevance to the target audience
      Will help to deliver the right message to the right person at the right time.
      If it doesn’t communicate message it is not effective
    • WHAT MAKES EFFECTIVE ADVERTISING?
      Consumer’s
      View
      Sound
      Strategy
      Persuasive
      Effective
      Advertising
      Doesn’t
      Overwhelm
      Break
      Clutter
      Deliver on
      Promises
      6
    • THE ROLE OF CREATIVITY
      Creative ads share two characteristics:
      • Originality
      • Appropriateness
      7
    • GOOD COMMERCIAL ADD VS MEDIOUCOR ONE
    • ADVERTISING SUCCESSES AND MISTAKES
      Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement.
      The reward could be information about the product or just an enjoyable experience.
      9
    • THINGS TO AVOID
      • The common things.
      • The look-alike – using someone elses idea
      • Overused phrases become trite
    • GOOD COMMERCIAL AD Vs MEDIOUCOR ONE
    • Factors distinguish a good ad from a bad
      INNOVATIVE:-
      Technology With Durability New Concept of Easy Handling
      UNPREDICTABLE:-
      Extreme Test Using as Home Appliances
      OUT OF THE BOX:-
      Shocking in Nature Force to Think Different
      WOW EFFECTS:-
      Ruggedness tuff Tasking
    • A
      N
      K
      H
      T
      Y
      U
      O