Direct marketing
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Direct marketing

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Direct marketing Direct marketing Presentation Transcript

  • FRESH SOAP
    USE FRESH , GET FRESH
    PRESENTED BY-
    DEEPAK KHANDELWAL
  • DIRECT MARKETING
    An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers.
    Direct marketing is a form of advertising that reaches its audience without using traditional formal
    channels of advertising.
  • MISSION
    Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illness through the use of our soap.
    View slide
  • PROCESS OF DIRECT MARKETING
    View slide
  • PUSH FACTOR
    • Changing demographic & life style
    • Increase competition
    • Increasing Media & sales cost
    GROWTH IN DIRECT MARKETING
    FACILITATING FACTORS
    • Advance data base technology
    • New communication technology
    • Increasing Online marketing
    PULL FACTOR
    • Building relationship
    • More precise targeting
  • DIRECT MARKETING MANAGEMENT
  • SEGMENTATION
    Economical Soap
    Baby soap
    Beauty Soap
    Antiseptic Soap
  • TECHNIQUES OF DIRECT MARKETING
  • DIRECT MAIL
    Targeting
    Personalisation
    Response rates can be high
    Can hold attention of reader/recipient.
  • TELESHOPPING
    Electronic shopping via television.
    Home base shopping.
    Toll free call.
    24 x 7
  • TELEPHONIC
    Telemarketing is the use of the telephone call center to attract prospects sell to existing customer and provide servicing by tracking order and answering question.
  • E-COMMUNICATION
    We refer to e-communication as including
    • www.freshshop.com
    • E-mails
  • OTHER TECHNIQUES
    Network marketing
    Trade shows & exhibitions
    Hotels and Restaurants
    Gift Baskets
    Spas
    Coupon