Direct marketing

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Direct marketing

  1. 1. FRESH SOAP<br />USE FRESH , GET FRESH<br />PRESENTED BY-<br />DEEPAK KHANDELWAL<br />
  2. 2. DIRECT MARKETING<br />An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers.<br />Direct marketing is a form of advertising that reaches its audience without using traditional formal<br /> channels of advertising.<br />
  3. 3. MISSION<br />Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illness through the use of our soap.<br />
  4. 4. PROCESS OF DIRECT MARKETING <br />
  5. 5. PUSH FACTOR<br /><ul><li>Changing demographic & life style
  6. 6. Increase competition
  7. 7. Increasing Media & sales cost</li></ul>GROWTH IN DIRECT MARKETING<br />FACILITATING FACTORS<br /><ul><li>Advance data base technology
  8. 8. New communication technology
  9. 9. Increasing Online marketing</li></ul>PULL FACTOR<br /><ul><li> Building relationship
  10. 10. More precise targeting</li></li></ul><li>DIRECT MARKETING MANAGEMENT<br />
  11. 11. SEGMENTATION <br />Economical Soap<br />Baby soap<br />Beauty Soap<br />Antiseptic Soap<br />
  12. 12. TECHNIQUES OF DIRECT MARKETING<br />
  13. 13. DIRECT MAIL<br />Targeting <br />Personalisation<br />Response rates can be high<br />Can hold attention of reader/recipient.<br />
  14. 14. TELESHOPPING<br />Electronic shopping via television.<br />Home base shopping.<br />Toll free call.<br />24 x 7<br />
  15. 15. TELEPHONIC<br />Telemarketing is the use of the telephone call center to attract prospects sell to existing customer and provide servicing by tracking order and answering question.<br />
  16. 16. E-COMMUNICATION<br />We refer to e-communication as including<br /><ul><li> www.freshshop.com
  17. 17. E-mails</li></li></ul><li>OTHER TECHNIQUES<br />Network marketing<br />Trade shows & exhibitions<br />Hotels and Restaurants<br />Gift Baskets<br />Spas<br />Coupon<br />

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