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  1. 2. <ul><li>Incorporated in the year 1998, Oceanic Sales Corporation is reckoned as one of the most prominent Footwear Manufacturers and Suppliers in India. </li></ul><ul><li>Due to the iron-willed efforts of our CEO, Mr. Sanjiv Wahal , we have carved a niche as a prominent entity in the competitive market. </li></ul><ul><li>We manufacture safety shoes under the brand name STRIDE'S as per IS:15298 Part II/ En-345 specification. </li></ul><ul><li>Quality orientation is amongst the primal motives of our organization. We follow strict quality standards and manufacture our products using best quality raw materials. </li></ul>
  2. 3. <ul><li>We have a technically sound infrastructural base that is equipped with a large manufacturing unit. </li></ul><ul><li>Oceanic Sales Corporation is highly specialized in the manufacturing of Safety Shoes . </li></ul><ul><li>Customer Satisfaction being our prime concern, our products are designed to achieve end-user satisfaction. </li></ul>
  3. 5. Safety Shoes Formal Shoes
  4. 6. <ul><li>Heavy in weight </li></ul><ul><li>Psychological Factor </li></ul><ul><li>Using old technology </li></ul><ul><li>Weak distribution channel </li></ul><ul><li>High production cost </li></ul><ul><li>Followed old trend </li></ul>
  5. 8. <ul><li>“ At stride’s , we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention . Stride’s creates products and marketing programs that reflect the brand’s unlimited creative potential. .&quot; </li></ul>
  6. 10. <ul><li>7ps -- </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Process </li></ul><ul><li>People </li></ul><ul><li>Physical Evidence </li></ul>
  7. 11. <ul><li>Stride is highly specialized in the manufacturing of Safety Shoes . </li></ul><ul><li>We manufacture our products with the assistance of our deft professionals using latest production techniques. </li></ul><ul><li>Our range of foot wear is highly demanded by our customers for its comfort and softness. </li></ul><ul><li>Fine finish and durability are the chief attributes of foot wears offered by us. </li></ul><ul><li>we provide availability of shoes in different sizes, colors, patterns and designs suiting to the needs of our honored customers for example Electric, Chemical, Water Resistant . </li></ul><ul><li>We also provide safe and timely delivery to the desired destination. </li></ul>
  8. 12. OLD NEW
  9. 13. <ul><li>Full grain milled upper leather (Thickness of 1.8 to 2.0 mm) </li></ul><ul><li>Abrasion Resistant Cambrelle Lining (Foam Bonded) </li></ul><ul><li>Injection Moulded PU Sole (Hardness 55-60) </li></ul><ul><li>Oil / Heat / Shock Resistant PU Sole </li></ul><ul><li>4 mm EVA Socks (For comfort fit) </li></ul>
  10. 14. <ul><li>Price </li></ul><ul><ul><li>Value for money </li></ul></ul><ul><ul><li>Price Variation </li></ul></ul><ul><ul><li>Price Range ( Starting from 900- 2500) </li></ul></ul><ul><ul><li>Occasionally discount </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>Company-owned stores (Factory outlet) </li></ul></ul>
  11. 15. <ul><li>Promotion </li></ul><ul><ul><li>Products may require special fixtures or collateral promotion material like posters, print ads, and signage </li></ul></ul><ul><ul><li>TV adds </li></ul></ul><ul><ul><li>Hording </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Know how </li></ul></ul><ul><ul><li>Process of Production and delivery of service. </li></ul></ul><ul><ul><li>Ordering Processing </li></ul></ul><ul><ul><li>Data Base Management </li></ul></ul>
  12. 16. <ul><li>People </li></ul><ul><ul><li>Capability </li></ul></ul><ul><ul><li>Efficiency </li></ul></ul><ul><ul><li>Effectiveness </li></ul></ul><ul><ul><li>Customer Interaction </li></ul></ul><ul><li>Physical Evidence </li></ul><ul><ul><li>Essential Evidence </li></ul></ul><ul><ul><li>Premises </li></ul></ul><ul><ul><li>Equipment </li></ul></ul>
  13. 17. <ul><li>Industrial workers </li></ul><ul><li>Office employees </li></ul><ul><li>Truck drivers </li></ul><ul><li>Military </li></ul><ul><li>Teens </li></ul><ul><li>Generation X, Y </li></ul><ul><li>Elderly </li></ul><ul><li>Industrial workers </li></ul><ul><li>Office employees </li></ul><ul><li>Truck drivers </li></ul><ul><li>Military </li></ul>MARKET SEGMENT (OLD) MARKET SEGMNET (NEW)
  14. 18. Identify customers Differentiate customers Interact with customers Customize for your customers
  15. 19. <ul><li>Share of Customer </li></ul><ul><li>Lifetime Value of the Customer </li></ul><ul><li>A Greater Focus on High-Value Customers </li></ul>
  16. 20. <ul><li>CRM strategy allows a company to identify its best customers, stay on top of their needs, and increase their satisfaction </li></ul><ul><li>CRM is about communicating with customers one on one </li></ul><ul><li>CRM views customers as partners </li></ul>
  17. 22. <ul><li>Basic Marketing </li></ul><ul><li>Reactive Marketing </li></ul><ul><li>Accountable marketing </li></ul><ul><li>Proactive marketing </li></ul>
  18. 23. <ul><li>To Identify prospects- </li></ul><ul><ul><li>Toll free number </li></ul></ul><ul><ul><li>Mail </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><li>2. To decide which customer receive particular order- </li></ul><ul><ul><li>Thank you note </li></ul></ul><ul><li>3. Deeper customer loyalty- </li></ul><ul><ul><li>Discount coupons </li></ul></ul><ul><ul><li>Gifts. </li></ul></ul><ul><li>4. Reactivate customer purchase- </li></ul><ul><ul><li>Automatic mailing program </li></ul></ul>
  19. 24. <ul><li>Effective rewards management </li></ul><ul><li>Lucky draw </li></ul><ul><li>Smart Card </li></ul><ul><li>special periodic offers </li></ul>Contd……