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Crm

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Transcript

  • 1.  
  • 2.
    • Incorporated in the year 1998, Oceanic Sales Corporation is reckoned as one of the most prominent Footwear Manufacturers and Suppliers in India.
    • Due to the iron-willed efforts of our CEO, Mr. Sanjiv Wahal , we have carved a niche as a prominent entity in the competitive market.
    • We manufacture safety shoes under the brand name STRIDE'S as per IS:15298 Part II/ En-345 specification.
    • Quality orientation is amongst the primal motives of our organization. We follow strict quality standards and manufacture our products using best quality raw materials.
  • 3.
    • We have a technically sound infrastructural base that is equipped with a large manufacturing unit.
    • Oceanic Sales Corporation is highly specialized in the manufacturing of Safety Shoes .
    • Customer Satisfaction being our prime concern, our products are designed to achieve end-user satisfaction.
  • 4.  
  • 5. Safety Shoes Formal Shoes
  • 6.
    • Heavy in weight
    • Psychological Factor
    • Using old technology
    • Weak distribution channel
    • High production cost
    • Followed old trend
  • 7.  
  • 8.
    • “ At stride’s , we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention . Stride’s creates products and marketing programs that reflect the brand’s unlimited creative potential. ."
  • 9.  
  • 10.
    • 7ps --
    • Product
    • Price
    • Place
    • Promotion
    • Process
    • People
    • Physical Evidence
  • 11.
    • Stride is highly specialized in the manufacturing of Safety Shoes .
    • We manufacture our products with the assistance of our deft professionals using latest production techniques.
    • Our range of foot wear is highly demanded by our customers for its comfort and softness.
    • Fine finish and durability are the chief attributes of foot wears offered by us.
    • we provide availability of shoes in different sizes, colors, patterns and designs suiting to the needs of our honored customers for example Electric, Chemical, Water Resistant .
    • We also provide safe and timely delivery to the desired destination.
  • 12. OLD NEW
  • 13.
    • Full grain milled upper leather (Thickness of 1.8 to 2.0 mm)
    • Abrasion Resistant Cambrelle Lining (Foam Bonded)
    • Injection Moulded PU Sole (Hardness 55-60)
    • Oil / Heat / Shock Resistant PU Sole
    • 4 mm EVA Socks (For comfort fit)
  • 14.
    • Price
      • Value for money
      • Price Variation
      • Price Range ( Starting from 900- 2500)
      • Occasionally discount
    • Place
      • Company-owned stores (Factory outlet)
  • 15.
    • Promotion
      • Products may require special fixtures or collateral promotion material like posters, print ads, and signage
      • TV adds
      • Hording
    • Process
      • Know how
      • Process of Production and delivery of service.
      • Ordering Processing
      • Data Base Management
  • 16.
    • People
      • Capability
      • Efficiency
      • Effectiveness
      • Customer Interaction
    • Physical Evidence
      • Essential Evidence
      • Premises
      • Equipment
  • 17.
    • Industrial workers
    • Office employees
    • Truck drivers
    • Military
    • Teens
    • Generation X, Y
    • Elderly
    • Industrial workers
    • Office employees
    • Truck drivers
    • Military
    MARKET SEGMENT (OLD) MARKET SEGMNET (NEW)
  • 18. Identify customers Differentiate customers Interact with customers Customize for your customers
  • 19.
    • Share of Customer
    • Lifetime Value of the Customer
    • A Greater Focus on High-Value Customers
  • 20.
    • CRM strategy allows a company to identify its best customers, stay on top of their needs, and increase their satisfaction
    • CRM is about communicating with customers one on one
    • CRM views customers as partners
  • 21.  
  • 22.
    • Basic Marketing
    • Reactive Marketing
    • Accountable marketing
    • Proactive marketing
  • 23.
    • To Identify prospects-
      • Toll free number
      • Mail
      • Phone
    • 2. To decide which customer receive particular order-
      • Thank you note
    • 3. Deeper customer loyalty-
      • Discount coupons
      • Gifts.
    • 4. Reactivate customer purchase-
      • Automatic mailing program
  • 24.
    • Effective rewards management
    • Lucky draw
    • Smart Card
    • special periodic offers
    Contd……
  • 25.  

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