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why care about social media?

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Transcript

  • 1. Social Media for Business Bootcamp Welcome!
  • 2. Let us Introduce!
  • 3. What (not) to expect in this Bootcamp?
  • 4. Fights, Discussions, Arguments
  • 5. Less of Answers, more of Questions
  • 6. Lot of food for your brain… Group Solo
  • 7. It’s not the End...
  • 8. And of course… Presentations Tips and Guidelines Case studies
  • 9. Schedule What’s missing here? Breaks – Of course! Session Introduction & Why care about Social Media? Creating Social Media Strategy How to use LinkedIn for Business Promotions Get Hooked on to Twitter Facebook Community Building
  • 10. Start Practicing Now! #DVcamp
  • 11. Let’s Connect Now! http://linkd.in/dv-grp http://facebook.com/digitalvidya http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567 http://twitter.com/mydigitalvidya
  • 12. What is Digital Marketing?
  • 13. “ The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
  • 14. SEO or Organic Search SEM or PPC
  • 15.  
  • 16. Marketing Exercise Volunteers Required
  • 17. Marketing Exercise Dream Job Pick Top 3 Jobs that you would like to apply for IT Guru Film star Cricket Commentator Pizza Taster Basketball Player Mathematician Radio Jockey Volleyball Player Rock Band Member Scientist
  • 18. Marketing Exercise What and Why? Don’t worry, you won’t be forced to become one What did we learn?
  • 19. Digital Marketing in 3 Words V R C isibility Are you visible to your target audience? redibility Will your Target Audience trust you? elevancy Are you relevant? (Platform, Message & Time)
  • 20. Why care about Social Media?
  • 21. February 4, 2004 A man broke up with Erica, his girlfriend, in a Harvard Bar Didn’t want to keep the bad feeling to himself. He created viral that compares girls to barnyard animals His name is Mark Zuckerberg & the viral was Facebook
  • 22. Is it just Sales & Marketing?
  • 23. Sales Ideation/Product Dev HR CRM Marketing NO
  • 24. Search for your name on Google!
  • 25. Timings can’t be Better! Opportunity to build competitive edge
  • 26. Let’s look at some International Success Stories!
  • 27. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  • 28.  
  • 29. A Video can ruin the brand build over decades Costed them 50m US$
  • 30. Let’s look at few Indian Case Studies!
  • 31.  
  • 32. Apple Macbook: Online Reputation 1 Review – 60,000+ Views
  • 33.  
  • 34.  
  • 35. What are you waiting for? Do you think you have an option?
  • 36. Thank You!

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