why care about social media?
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why care about social media?

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why care about social media? why care about social media? Presentation Transcript

  • Social Media for Business Bootcamp Welcome!
  • Let us Introduce!
  • What (not) to expect in this Bootcamp?
  • Fights, Discussions, Arguments
  • Less of Answers, more of Questions
  • Lot of food for your brain… Group Solo
  • It’s not the End...
  • And of course… Presentations Tips and Guidelines Case studies
  • Schedule What’s missing here? Breaks – Of course! Session Introduction & Why care about Social Media? Creating Social Media Strategy How to use LinkedIn for Business Promotions Get Hooked on to Twitter Facebook Community Building
  • Start Practicing Now! #DVcamp
  • Let’s Connect Now! http://linkd.in/dv-grp http://facebook.com/digitalvidya http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567 http://twitter.com/mydigitalvidya
  • What is Digital Marketing?
  • “ The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
  • SEO or Organic Search SEM or PPC
  •  
  • Marketing Exercise Volunteers Required
  • Marketing Exercise Dream Job Pick Top 3 Jobs that you would like to apply for IT Guru Film star Cricket Commentator Pizza Taster Basketball Player Mathematician Radio Jockey Volleyball Player Rock Band Member Scientist
  • Marketing Exercise What and Why? Don’t worry, you won’t be forced to become one What did we learn?
  • Digital Marketing in 3 Words V R C isibility Are you visible to your target audience? redibility Will your Target Audience trust you? elevancy Are you relevant? (Platform, Message & Time)
  • Why care about Social Media?
  • February 4, 2004 A man broke up with Erica, his girlfriend, in a Harvard Bar Didn’t want to keep the bad feeling to himself. He created viral that compares girls to barnyard animals His name is Mark Zuckerberg & the viral was Facebook
  • Is it just Sales & Marketing?
  • Sales Ideation/Product Dev HR CRM Marketing NO
  • Search for your name on Google!
  • Timings can’t be Better! Opportunity to build competitive edge
  • Let’s look at some International Success Stories!
  • Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  •  
  • A Video can ruin the brand build over decades Costed them 50m US$
  • Let’s look at few Indian Case Studies!
  •  
  • Apple Macbook: Online Reputation 1 Review – 60,000+ Views
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  • What are you waiting for? Do you think you have an option?
  • Thank You!