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why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
why care about social media?
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why care about social media?

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Transcript

  • 1. Social Media for Business Bootcamp Welcome!
  • 2. Let us Introduce!
  • 3. What (not) to expect in this Bootcamp?
  • 4. Fights, Discussions, Arguments
  • 5. Less of Answers, more of Questions
  • 6. Lot of food for your brain… Group Solo
  • 7. It’s not the End...
  • 8. And of course… Presentations Tips and Guidelines Case studies
  • 9. Schedule What’s missing here? Breaks – Of course! Session Introduction & Why care about Social Media? Creating Social Media Strategy How to use LinkedIn for Business Promotions Get Hooked on to Twitter Facebook Community Building
  • 10. Start Practicing Now! #DVcamp
  • 11. Let’s Connect Now! http://linkd.in/dv-grp http://facebook.com/digitalvidya http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567 http://twitter.com/mydigitalvidya
  • 12. What is Digital Marketing?
  • 13. “ The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
  • 14. SEO or Organic Search SEM or PPC
  • 15.  
  • 16. Marketing Exercise Volunteers Required
  • 17. Marketing Exercise Dream Job Pick Top 3 Jobs that you would like to apply for IT Guru Film star Cricket Commentator Pizza Taster Basketball Player Mathematician Radio Jockey Volleyball Player Rock Band Member Scientist
  • 18. Marketing Exercise What and Why? Don’t worry, you won’t be forced to become one What did we learn?
  • 19. Digital Marketing in 3 Words V R C isibility Are you visible to your target audience? redibility Will your Target Audience trust you? elevancy Are you relevant? (Platform, Message & Time)
  • 20. Why care about Social Media?
  • 21. February 4, 2004 A man broke up with Erica, his girlfriend, in a Harvard Bar Didn’t want to keep the bad feeling to himself. He created viral that compares girls to barnyard animals His name is Mark Zuckerberg & the viral was Facebook
  • 22. Is it just Sales & Marketing?
  • 23. Sales Ideation/Product Dev HR CRM Marketing NO
  • 24. Search for your name on Google!
  • 25. Timings can’t be Better! Opportunity to build competitive edge
  • 26. Let’s look at some International Success Stories!
  • 27. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  • 28.  
  • 29. A Video can ruin the brand build over decades Costed them 50m US$
  • 30. Let’s look at few Indian Case Studies!
  • 31.  
  • 32. Apple Macbook: Online Reputation 1 Review – 60,000+ Views
  • 33.  
  • 34.  
  • 35. What are you waiting for? Do you think you have an option?
  • 36. Thank You!

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