Social Media for Business  Bootcamp Welcome!
Let us Introduce!
What (not) to expect in this Bootcamp?
Fights, Discussions, Arguments
Less of Answers, more of Questions
Lot of food for your brain… Group Solo
It’s not the End...
And of course… Presentations Tips and Guidelines Case studies
Schedule What’s missing here? Breaks – Of course! Session Introduction & Why care about Social Media? Creating Social Medi...
Start Practicing Now! #DVcamp
Let’s Connect Now! http://linkd.in/dv-grp http://facebook.com/digitalvidya http://www.facebook.com/digitalvidya#!/event.ph...
What is Digital Marketing?
“ The process of  reaching out to  and  engaging with  your customers/users through Digital Media (Internet, Email, Mobile)”
SEO or Organic Search SEM or PPC
 
Marketing Exercise Volunteers Required
Marketing Exercise Dream Job Pick Top 3 Jobs that you would like to apply for IT Guru Film star Cricket Commentator Pizza ...
Marketing Exercise What and Why? Don’t worry, you won’t be forced to become one What did we learn?
Digital Marketing in 3 Words V R C isibility Are you visible to your target audience? redibility   Will your Target Audien...
Why care about Social Media?
February 4, 2004 A man broke up with Erica, his girlfriend, in a Harvard Bar Didn’t want to keep the bad feeling  to himse...
Is it just Sales & Marketing?
Sales Ideation/Product Dev HR CRM Marketing NO
Search for your name on Google!
Timings can’t be Better! Opportunity to build competitive edge
Let’s look at some International Success Stories!
Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
 
A Video can ruin the brand build over decades Costed them 50m US$
Let’s look at few Indian Case Studies!
 
Apple Macbook: Online Reputation 1 Review – 60,000+ Views
 
 
What are you waiting for?  Do you think you have an option?
Thank You!
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why care about social media?

  1. 1. Social Media for Business Bootcamp Welcome!
  2. 2. Let us Introduce!
  3. 3. What (not) to expect in this Bootcamp?
  4. 4. Fights, Discussions, Arguments
  5. 5. Less of Answers, more of Questions
  6. 6. Lot of food for your brain… Group Solo
  7. 7. It’s not the End...
  8. 8. And of course… Presentations Tips and Guidelines Case studies
  9. 9. Schedule What’s missing here? Breaks – Of course! Session Introduction & Why care about Social Media? Creating Social Media Strategy How to use LinkedIn for Business Promotions Get Hooked on to Twitter Facebook Community Building
  10. 10. Start Practicing Now! #DVcamp
  11. 11. Let’s Connect Now! http://linkd.in/dv-grp http://facebook.com/digitalvidya http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567 http://twitter.com/mydigitalvidya
  12. 12. What is Digital Marketing?
  13. 13. “ The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
  14. 14. SEO or Organic Search SEM or PPC
  15. 16. Marketing Exercise Volunteers Required
  16. 17. Marketing Exercise Dream Job Pick Top 3 Jobs that you would like to apply for IT Guru Film star Cricket Commentator Pizza Taster Basketball Player Mathematician Radio Jockey Volleyball Player Rock Band Member Scientist
  17. 18. Marketing Exercise What and Why? Don’t worry, you won’t be forced to become one What did we learn?
  18. 19. Digital Marketing in 3 Words V R C isibility Are you visible to your target audience? redibility Will your Target Audience trust you? elevancy Are you relevant? (Platform, Message & Time)
  19. 20. Why care about Social Media?
  20. 21. February 4, 2004 A man broke up with Erica, his girlfriend, in a Harvard Bar Didn’t want to keep the bad feeling to himself. He created viral that compares girls to barnyard animals His name is Mark Zuckerberg & the viral was Facebook
  21. 22. Is it just Sales & Marketing?
  22. 23. Sales Ideation/Product Dev HR CRM Marketing NO
  23. 24. Search for your name on Google!
  24. 25. Timings can’t be Better! Opportunity to build competitive edge
  25. 26. Let’s look at some International Success Stories!
  26. 27. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  27. 29. A Video can ruin the brand build over decades Costed them 50m US$
  28. 30. Let’s look at few Indian Case Studies!
  29. 32. Apple Macbook: Online Reputation 1 Review – 60,000+ Views
  30. 35. What are you waiting for? Do you think you have an option?
  31. 36. Thank You!

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