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how to use linked in for business promotion and personal branding

how to use linked in for business promotion and personal branding






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    how to use linked in for business promotion and personal branding how to use linked in for business promotion and personal branding Presentation Transcript

    • Social Media Marketing Bootcamp How to use LinkedIn for Lead Gen & Personal Branding?
    • Personal Branding Exercise Volunteers Required
    • Personal Branding Exercise This is how Professionals Will see you You are already in your Dream Job and want more publicity Promote Yourself
    • What’s in it for a Business?
      • Potential Vendors/Employee Evaluation Tool
      • Competitive Analysis Research Tool
      • Sales Pitch for Potential Customers
      • Engage and get relevant information
      • Direct Sales : Respond to appropriate service requests
      • Create Specialized Professional Groups
      • Generate Search Engine Traffic
    • What to do on LinkedIn?
      • Increase Visibility
      • Build Credibility
      • Create Engagement – Be Relevant
    • Increase Visibility
    • Key
      • The desire to “ stay connected ”
      • We meet people every day, Professionally!
      • Invite them to your LinkedIn Profile
    • Access Existing Network
      • Add all existing contacts to your network
      • Existing Email Accounts (Minimal time, Great Results)
      • Colleagues (Minimal Time, Great Results)
      • Classmates (Time Consuming but highly relevant)
    • Be Relevant and Build Credibility
    • Tag Line
      • “ Your Personal Brand Statement” not “Your Title”
    • Complete Your Profile
    • Summary Keep it your summary: Small, Concise, Easily readable
    • Give access to your articles
    • Share your interest
    • Add your Presentations
    • Link your blog
    • Declare Accomplishments
      • Announce your new website, blog posts, Deals, Customers or products/services and drive readers
    • Get Recommendations
      • “ Hit when it’s hot!”
      • Clients, Partners, Colleagues, Vendors, Friends and Associates.
    • Participate in Q&A
      • Identify relevant Domain as per your personal branding Statement.
      • Participate “ONLY” in those Questions.
      • Get as many “Best Answers” as possible.
      • Direct Sales: Loosely connect your answer with your service - Drive highly relevant Visitors
    • Case: Looking for a suggestion for Email Marketing Product
    • 15 Answers in 7 days
    • Direct Sales Opportunity
    • Lead Generated Through Social Media
      • Partner, PROLUSION BV
      • Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.
      • Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
      • Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships
      • Independent Consultant and ex EVP, Engineering of First Group America
      • Vice President, Asia at PEI Media
      • Independent Transport Planning & Management Consultant with over 20 years' management experience
      • Transportation Planner at Transystems Corp with over a decade experience
      • AVP, SKIL Group
      • Managing Director at VAMED Healthcare Co. Ltd
      • Managing Partner, Veda Asset Management
      • Director at INEX Infrastructure Exchange Ltd
      • Economist at Generalitat de Catalunya
      • Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
      • Associate Vice President at Grant Thornton
    • Thank You!