0
The Senate Group
Conference
June 2014
Greg Prince
Who would
like a better
lifestyle?
• Understanding lifestyle enhancement
• Engagement mechanism
• Multiply value proposition
• Responsible integration
• Rewa...
Multiply
A wellness and rewards
programme incentivising members
to strive towards
financial & physical wellness
• Lifestyle means different things to different people
What is lifestyle
Physical
EmotionalFinancial
• Need to focus on all 3 areas
• Requires discipline
• Requires consistent focus
• Requires effort
Lifestyle enhancement
E...
Multiply focus areas
Investment growth
Review •Review the client current portfolio &
circumstances
Insight •Provide information about the clien...
Multiply philosophy
• Complete
questionnaires,
assessments &
check-ups
Engage
• Understand
your current
lifestyle
Insight ...
Multiply points
• Objective mechanism for driving engagement
• Incentives for FA and client engagement
• Simple to engage
• Points determi...
Multiply point categories
Single
10 000 points
Family
20 000 points
Single
30 000 points
Family
50 000 points
Single
30 00...
Benefits for Financial Advisers
• Opportunity for proactive engagement
• Platform for holistic financial planning
• Signif...
Join Multiply
Register on website
Update Multiply profile
myScore
Financial Advice
mySmarts
myFinTrack
myFiling
Physical W...
Multiply rewards
value proposition
Combination value proposition
Momentum
Product
Benefits
Multiply
Partner
Rewards
Holistic Multiply value proposition
Holis...
Momentum
Product Benefits
LIFE
INSURANCE
✔
HEALTH
✔
EMPLOYEE
BENEFITS
SHORT
TERM
WEALTH
SAVINGS
Momentum
Product integration
Product Integration
Negative
Value
Positive
Value
High Engagement
Low Engagement
Momentum
Responsible
Integration
Up to
50%
guaranteed
discount
Up to
10%
fitness
discount
Up to
60%
discount
Momentum Myriad
10% 15% 20% 30%
Bronze Silver Gold Platinum
Guaranteed
Discount
Private
Club
50%
Fitness
Discount
Level 1 Level 2 Level 3 ...
Momentum Health
Normal
HealthReturns
Up to R1 800 paid
back annually per
adult member
Multiply Booster
Up to R3 600 paid
b...
HealthReturns
Best of Activity
Level
Level 1
Level 2
Level 3
Level 4
Level 5
Standard
Monthly
HealthReturns
R0
R25
R50
R10...
Multiply Reward
Benefits
Fitness
Partners
Travel
Partners
Online Shop
Partners
Lifestyle
Partners
Multiply partner rewards
Multiply
Multiply
Multiply
Tangible value
proposition
Member details
Family membership Michael & Lauren – R184 p/m
Multiply status Gold status
Momentum Health Incentive option
...
Partner Description
Normal
HealthReturns
Multiply
Booster
HealthSaver
Booster
Monthly
HealthReturns
Annual
HealthReturns
M...
Gold Status
R24 200
Lifestyle enhancement
Private Club
R33 500
Lifestyle enhancement
2014 Multiply contributions
Single Member
Family of two
Family of three or more
Summary
1. Objective of incentivising holistic wellness
2. Responsible integration - No down side
3. Substantial core prod...
Thank you
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Momentum Mulitiply

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  • The aim of the slide is to re-emphasize the three areas of focus for Multiply. You are going to unpack what each section means for the member in the subsequent slides with the objective of defining which area is most important for members. Through this process we will understand what is important to Multiply and what is important for the client. This will provide context to the slides later in the presentation.
  • Transcript of "Momentum Mulitiply"

    1. 1. The Senate Group Conference June 2014 Greg Prince
    2. 2. Who would like a better lifestyle?
    3. 3. • Understanding lifestyle enhancement • Engagement mechanism • Multiply value proposition • Responsible integration • Reward partner portfolio • Tangible lifestyle enhancement • Summary Agenda
    4. 4. Multiply A wellness and rewards programme incentivising members to strive towards financial & physical wellness
    5. 5. • Lifestyle means different things to different people What is lifestyle Physical EmotionalFinancial
    6. 6. • Need to focus on all 3 areas • Requires discipline • Requires consistent focus • Requires effort Lifestyle enhancement Everyone acknowledges the importance of living a balanced life
    7. 7. Multiply focus areas
    8. 8. Investment growth Review •Review the client current portfolio & circumstances Insight •Provide information about the clients current situation and options Plan •Design a plan of action to enhance the clients portfolio Benefit •Client gets the benefit of an enhanced investment portfolio
    9. 9. Multiply philosophy • Complete questionnaires, assessments & check-ups Engage • Understand your current lifestyle Insight • Plan & implement lifestyle improvements Plan • Get great discounts & rewards Rewards
    10. 10. Multiply points
    11. 11. • Objective mechanism for driving engagement • Incentives for FA and client engagement • Simple to engage • Points determine member status • Status determines member rewards Multiply points
    12. 12. Multiply point categories Single 10 000 points Family 20 000 points Single 30 000 points Family 50 000 points Single 30 000 points Family 50 000 points Single 30 000 points Family 50 000 points Physical Health & Wellness Start-up Physical Fitness Financial Wellness
    13. 13. Benefits for Financial Advisers • Opportunity for proactive engagement • Platform for holistic financial planning • Significant up-sell and cross-sell opportunities Benefit for Multiply members • Earn significant Multiply points • Focus on entire financial portfolio • Greater transfer of knowledge Financial Advice Points
    14. 14. Join Multiply Register on website Update Multiply profile myScore Financial Advice mySmarts myFinTrack myFiling Physical Wellness Questionnaire Health Assessment Non-smoking declaration General Physical HIV declaration & test Eye Test Fitness Assessment Online Biokineticist Healthcare Professional Dis-Chem Get to Gold Status Dental check-up
    15. 15. Multiply rewards value proposition
    16. 16. Combination value proposition Momentum Product Benefits Multiply Partner Rewards Holistic Multiply value proposition Holistic Client Value
    17. 17. Momentum Product Benefits
    18. 18. LIFE INSURANCE ✔ HEALTH ✔ EMPLOYEE BENEFITS SHORT TERM WEALTH SAVINGS Momentum Product integration
    19. 19. Product Integration Negative Value Positive Value High Engagement Low Engagement Momentum Responsible Integration
    20. 20. Up to 50% guaranteed discount Up to 10% fitness discount Up to 60% discount Momentum Myriad
    21. 21. 10% 15% 20% 30% Bronze Silver Gold Platinum Guaranteed Discount Private Club 50% Fitness Discount Level 1 Level 2 Level 3 Level 4 0% 2% 4% 7.5% Level 5 10% Momentum Myriad
    22. 22. Momentum Health Normal HealthReturns Up to R1 800 paid back annually per adult member Multiply Booster Up to R3 600 paid back annually per adult member HealthReturns paid to HealthSaver Up to R5 400 paid back annually per adult member
    23. 23. HealthReturns Best of Activity Level Level 1 Level 2 Level 3 Level 4 Level 5 Standard Monthly HealthReturns R0 R25 R50 R100 R150 Multiply Booster R0 R25 R50 R100 R150 Paid into HealthSaver R0 R25 R50 R100 R150 Total Monthly HealthReturns R0 R75 R150 R300 R450 Up to R5 400 per adult member per year
    24. 24. Multiply Reward Benefits
    25. 25. Fitness Partners Travel Partners Online Shop Partners Lifestyle Partners Multiply partner rewards
    26. 26. Multiply
    27. 27. Multiply
    28. 28. Multiply
    29. 29. Tangible value proposition
    30. 30. Member details Family membership Michael & Lauren – R184 p/m Multiply status Gold status Momentum Health Incentive option Life insurance Myriad - Michael Myriad - Lauren Gym visits Michael (+12 visits p/m) Lauren (9 – 12 visits p/m) Travel One long weekend away to Cape Town Online Shop Apple laptop Movies Four movies per year Magazines Four subscriptions Multiply case study
    31. 31. Partner Description Normal HealthReturns Multiply Booster HealthSaver Booster Monthly HealthReturns Annual HealthReturns Momentum Health Membership - Incentive plan with HealthSaver Principal - Michael (Activity Level 5) R150,00 R150,00 R150,00 R450,00 R5 400,00 Spouse - Lauren (Activity Level 3) R50,00 R50,00 R50,00 R150,00 R1 800,00 Total benefit paid per year R7 200,00 Partner Description Retail Rate Gold Status Discount Monthly Multiply Saving Multiply Cost Annual Multiply Saving Recurring expenses Myriad - Michael Myriad personal life, disability and critical illness cover R1 356,45 30,0% R406,94 R949,52 R4 883,22 Myriad - Lauren Myriad personal life, disability and critical illness cover R420,73 24,0% R100,98 R319,75 R1 211,70 Virgin Active - Michael Premium membership - visits the gym >12 times p.m. R679,00 80,0% R475,00 R204,00 R5 700,00 Virgin Active - Lauren Club membership - visits the gym 8 times p.m. R499,00 40,0% R199,60 R299,40 R2 395,20 Dis-Chem Monthly health and beauty essentials R2 150,00 9,0% R288,00 R1 862,00 R3 456,00 Woolworths Monthly grocery and clothing R1 500,00 7,0% R150,00 R1 350,00 R1 800,00 TOTAL R19 446,12 Once-off expenses Mango Return weekend holiday flight from Johannesburg to Cape Town R5 828,00 30,0% R4 079,60 R1 748,40 Avis Weekend holiday car rental R524,00 25,0% R393,00 R131,00 Protea Hotel Weekend holiday accomodation in Cape Town R5 155,00 35,0% R3 350,75 R1 804,25 Apple Personal MacBook Air laptop R14 999,00 14,0% R12 899,14 R2 099,86 Nu Metro Movies for two, once a quarter R480,00 R20 R160,00 R320,00 Magazines Four annual magazine subscriptions for him and her R1 489,00 50,0% R744,50 R744,50 TOTAL R6 848,01 GROSS SAVINGS R26 294,13 Annual Multiply contribution -R2 028,00 NET SAVINGS R24 266,13 Unrivaled value
    32. 32. Gold Status R24 200 Lifestyle enhancement
    33. 33. Private Club R33 500 Lifestyle enhancement
    34. 34. 2014 Multiply contributions Single Member Family of two Family of three or more
    35. 35. Summary 1. Objective of incentivising holistic wellness 2. Responsible integration - No down side 3. Substantial core product discounts 4. Members incentived to engage with their FA more regularly 5. Extract significant value from the reward partners 6. Enjoy a better lifestyle
    36. 36. Thank you
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