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Seo On Page Factors

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In depth overview of On Page Factors used in Search Engine Optimization.

In depth overview of On Page Factors used in Search Engine Optimization.

Published in: Business, Technology, Design

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Transcript

  • 1. Search Engine Optimization On Page Optimization Factors
  • 2. On page optimization factors
    • Title <title> tag
    • Meta tags
    • Design
    • Development
    • Content
  • 3. On page Elements Header Logo Left Navigation Panel Body Content Part Right Panel Footer
  • 4. On Page Factors
    • Title <Title></Title>
    • Title should be unique and descriptive as well.
    • Ex: Mobile Phones – Mobile Phone Deals on 3, O2, T-Mobile, Orange from Brandname .com
    • Keep in Mind:
    • Your Title should not be more than 12-15 words.
    • Use your primary keyword in left side or beginning of the Title.
    • Don’t stuff so many keywords, try to make it descriptive. Users always like descriptive titles
    • Use your brand name at the right side of the Title.
    • It should be grammatically correct and also effective in SERP.
    • It should be relevant, before writing title, first review content written on the first paragraph and font weight, file name, H1 tag and overall page theme.
    • Review Keyword density , keyword proximity , prominence and Keyword stemming (Word variations like stem, stems, stemmer, stemmed, stemming, stemmist, stemification.)
  • 5. Meta Tags
    • These are an informative tags for search engines.
    • Meta description and Meta keywords meta tag is the two most important meta tags.
    • Consider few points before writing description and other meta tags.
    • It should be descriptive and have relevant key phrases that present on the web page.
    • Incorporate phrase variants and synonyms within copy.
    • Write description for search engines as well as users, it always helps to maximize clickthrough on SERPs. Review your competitor description patterns as well.
    • Write important words first, so that your key message is not isn’t truncated.
    • Avoid same keywords repetition more than 2-3 times, otherwise search engines may be assessed as a spamming.
    • Use NOODP Meta tag, if it automatically display your description from major directories like DMOZ.org
    • Avoid writing revisit-after tags , because crawler always follow their own rules.
  • 6. Designing Factors
    • Navigation Elements (Always prefer CSS based drop downs).
    • Do not use inline CSS. Always call .css and .js through separate files.
    • Page structure should be search engine friendly, Page size should not exceed more than 100KB.
    • All important page should be reachable from at least one static text link.
    • Check for Hidden text and links:
    • Include proper and relevant ALT TAG on images.
    • Hidden texts:
    • Using white text on a white background
    • Including text behind an image
    • Using CSS to hide text
    • Setting the font size to 0
    • Hidden links:
    • The link consists of hidden text (for example, the text color and background color are identical).
    • CSS has been used to make tiny hyperlinks, as little as one pixel high.
    • The link is hidden in a small character - for example, a hyphen in the middle of a paragraph.
  • 7. Development Factors
    • Follow the markup standards suggested by the w3c.
    • Try to remove junk codes like unnecessary comments as well as blank spaces.
    • Restructuring pages with HTML code.
  • 8. Content Optimization
    • Headings
    • Using heading styles <h1>, <h2>, etc containing target keyphrases has some positive effects, but the default sizes are not acceptable for visual design, so the font style is used to produce a smaller, more aesthetic font, often using Cascading Style Sheets (CSS) to apply across the whole site.
    • Include different keyphrases in different subheadings within document.
    • Keyword Formatting
    • This is formatting using bold , italic , underline or <font> style. Bold is most important.
    • Hyperlinks
    • They are so important to SEO because the link anchor text is referenced in the algorithm to assess relevance of the target page and by implication the page they contain.
  • 9. Do’s and Don’ts
    • Do’s
    • Check Relevancy
    • Don'ts
    • Avoid keyword stuffing (From title, description, keyword, on content etc.)
  • 10.
    • Thank You.
    (deelipsingh@gmail.com)