Seo On Page Factors

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In depth overview of On Page Factors used in Search Engine Optimization.

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Seo On Page Factors

  1. 1. Search Engine Optimization On Page Optimization Factors
  2. 2. On page optimization factors <ul><li>Title <title> tag </li></ul><ul><li>Meta tags </li></ul><ul><li>Design </li></ul><ul><li>Development </li></ul><ul><li>Content </li></ul>
  3. 3. On page Elements Header Logo Left Navigation Panel Body Content Part Right Panel Footer
  4. 4. On Page Factors <ul><li>Title <Title></Title> </li></ul><ul><li>Title should be unique and descriptive as well. </li></ul><ul><li>Ex: Mobile Phones – Mobile Phone Deals on 3, O2, T-Mobile, Orange from Brandname .com </li></ul><ul><li>Keep in Mind: </li></ul><ul><li>Your Title should not be more than 12-15 words. </li></ul><ul><li>Use your primary keyword in left side or beginning of the Title. </li></ul><ul><li>Don’t stuff so many keywords, try to make it descriptive. Users always like descriptive titles </li></ul><ul><li>Use your brand name at the right side of the Title. </li></ul><ul><li>It should be grammatically correct and also effective in SERP. </li></ul><ul><li>It should be relevant, before writing title, first review content written on the first paragraph and font weight, file name, H1 tag and overall page theme. </li></ul><ul><li>Review Keyword density , keyword proximity , prominence and Keyword stemming (Word variations like stem, stems, stemmer, stemmed, stemming, stemmist, stemification.) </li></ul>
  5. 5. Meta Tags <ul><li>These are an informative tags for search engines. </li></ul><ul><li>Meta description and Meta keywords meta tag is the two most important meta tags. </li></ul><ul><li>Consider few points before writing description and other meta tags. </li></ul><ul><li>It should be descriptive and have relevant key phrases that present on the web page. </li></ul><ul><li>Incorporate phrase variants and synonyms within copy. </li></ul><ul><li>Write description for search engines as well as users, it always helps to maximize clickthrough on SERPs. Review your competitor description patterns as well. </li></ul><ul><li>Write important words first, so that your key message is not isn’t truncated. </li></ul><ul><li>Avoid same keywords repetition more than 2-3 times, otherwise search engines may be assessed as a spamming. </li></ul><ul><li>Use NOODP Meta tag, if it automatically display your description from major directories like DMOZ.org </li></ul><ul><li>Avoid writing revisit-after tags , because crawler always follow their own rules. </li></ul>
  6. 6. Designing Factors <ul><li>Navigation Elements (Always prefer CSS based drop downs). </li></ul><ul><li>Do not use inline CSS. Always call .css and .js through separate files. </li></ul><ul><li>Page structure should be search engine friendly, Page size should not exceed more than 100KB. </li></ul><ul><li>All important page should be reachable from at least one static text link. </li></ul><ul><li>Check for Hidden text and links: </li></ul><ul><li>Include proper and relevant ALT TAG on images. </li></ul><ul><li>Hidden texts: </li></ul><ul><li>Using white text on a white background </li></ul><ul><li>Including text behind an image </li></ul><ul><li>Using CSS to hide text </li></ul><ul><li>Setting the font size to 0 </li></ul><ul><li>Hidden links: </li></ul><ul><li>The link consists of hidden text (for example, the text color and background color are identical). </li></ul><ul><li>CSS has been used to make tiny hyperlinks, as little as one pixel high. </li></ul><ul><li>The link is hidden in a small character - for example, a hyphen in the middle of a paragraph. </li></ul>
  7. 7. Development Factors <ul><li>Follow the markup standards suggested by the w3c. </li></ul><ul><li>Try to remove junk codes like unnecessary comments as well as blank spaces. </li></ul><ul><li>Restructuring pages with HTML code. </li></ul>
  8. 8. Content Optimization <ul><li>Headings </li></ul><ul><li>Using heading styles <h1>, <h2>, etc containing target keyphrases has some positive effects, but the default sizes are not acceptable for visual design, so the font style is used to produce a smaller, more aesthetic font, often using Cascading Style Sheets (CSS) to apply across the whole site. </li></ul><ul><li>Include different keyphrases in different subheadings within document. </li></ul><ul><li>Keyword Formatting </li></ul><ul><li>This is formatting using bold , italic , underline or <font> style. Bold is most important. </li></ul><ul><li>Hyperlinks </li></ul><ul><li>They are so important to SEO because the link anchor text is referenced in the algorithm to assess relevance of the target page and by implication the page they contain. </li></ul>
  9. 9. Do’s and Don’ts <ul><li>Do’s </li></ul><ul><li>Check Relevancy </li></ul><ul><li>Don'ts </li></ul><ul><li>Avoid keyword stuffing (From title, description, keyword, on content etc.) </li></ul>
  10. 10. <ul><li>Thank You. </li></ul>(deelipsingh@gmail.com)

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