Search Engine Optimization Process


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A step by step procedure for search engine optimization. How to prepare search marketing strategy for big or large enterprise portals. You can start optimization process from scratch with proper seo strategy.

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Search Engine Optimization Process

  1. 1. Search Engine Optimization SEO Process for a Website. 07/08/09 Prepare by: Deelip Kumar
  2. 2. Overview Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. Analysis Implementation Tracking 07/08/09 Prepare by: Deelip Kumar
  3. 3. Basic Steps: 1. Keyword research and analysis 2. Navigational structure analysis 3. Keyword placement (Target Landing Pages) 4. Meta Tags 07/08/09 Prepare by: Deelip Kumar
  4. 4. Keyword Research and Analysis Finalize and freeze list of keywords category wise. Include “Search Count” in keywords. (Should have some valid reason why we have picked certain keyword.) Factors:  Purchase Mode  Consideration Mode  Possible Consideration  Unlikely Consideration 07/08/09 Prepare by: Deelip Kumar
  5. 5. Navigational structure analysis 07/08/09 Prepare by: Deelip Kumar
  6. 6. Mobile Phones Categories & Subcategories Broadband Telecom Calling Cards 07/08/09 Prepare by: Deelip Kumar
  7. 7. Keyword Placement 07/08/09 Prepare by: Deelip Kumar
  8. 8. Meta Tags Meta tags are informative tags for Search engines.  Create a unique meta description for every page where practical, otherwise Google may display a snippet in the SERPS that at best you have little control over it. For product catalogues and larger sites, the meta description can be automatically generated to include the product keyword name plus a summary of the value proposition of the site.  For your homepage and pages targeting strategic keyphrases, create a powerful meta description that combines a call-to-action and summarises your differential proposition and encourages clickthrough on SERPs as in the example from Capital One above (although this is a little long).  Remember that just 15-20 words (150 characters) of the meta description are visible within the SERPS of Google – make sure your key message isn’t truncated. Often less is more – a succinct description may be more powerful.  Limit to 2-4 keyphrases per page.  Do not use too many keywords or use too many irrelevant filler words within this meta tag since this will reduce keyword density.  Avoid undue repetition – 2 to 3 times maximum, otherwise may be assessed as spamming.  Incorporate phrase variants and synonyms within copy.  Vary on all pages within site.  Make different from <title> tag since this may be a sign of keyword stuffing. It also helps if it is complementary to the title to appear more relevant to the searcher. 07/08/09 Prepare by: Deelip Kumar
  9. 9. SEO Factors: Design Development Content Usability Technical Factors Global Popularity On page Optimization SEO Technology 07/08/09 Prepare by: Deelip Kumar
  10. 10. Design Focus on UCD (User centered design). Make sure the search engines have plenty of basic links to follow Divide Your Website into Logical Sections Attractive Look and feel Easy navigation and page design should be search engine friendly. 07/08/09 Prepare by: Deelip Kumar
  11. 11. Development JavaScript and css should be in separate file. 07/08/09 Prepare by: Deelip Kumar
  12. 12. Content Optimization User generated content Font weight and keywords placement 07/08/09 Prepare by: Deelip Kumar
  13. 13. Usability Usability measures the quality of a user's experience when interacting with a product or system—whether a Web site, a software application, mobile technology, or any user-operated device. Below are the benefits of a usable system?  Usable systems can save money by helping to:  increase productivity  increase customer satisfaction  increase sales and revenues  reduce development time and costs  reduce maintenance costs  decrease training and support costs 07/08/09 Prepare by: Deelip Kumar
  14. 14. Technical Factors Proper redirection (Check for Search engine friendly redirection like 301 or 302). Session id’s in the URL’s IP of the server (It should not be banned or penalized by Search engines). 07/08/09 Prepare by: Deelip Kumar
  15. 15. Global popularity Overall visibility:  On major portals  Top Directories  Blog  Social networking websites  Forums etc. 07/08/09 Prepare by: Deelip Kumar
  16. 16. Emerging trends in 2007! Web 2.0  RIA (Rich internet applications). - Ajax (Asynchronous JavaScript and XML) and Flash are example of Rich internet applications. Ajax and Flash are used for better user experience and increase Usability of the Website. 07/08/09 Prepare by: Deelip Kumar
  17. 17. Thank You 07/08/09 Prepare by: Deelip Kumar