Google analytics and webmaster tools

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Brief introduction about Google Analytics and Webmaster Tools. Read information about Web Analytics and wtools.

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Google analytics and webmaster tools

  1. 1. Use and Importance of Analytics & Webmaster Tools in SEO Process
  2. 2. <ul><li>Bounce Rate </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Visits </li></ul><ul><li>Page Views </li></ul><ul><li>Traffic Sources </li></ul><ul><ul><li>Direct </li></ul></ul><ul><ul><li>Referring </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul>
  3. 3. <ul><li>Dashboard </li></ul><ul><li>Visitors </li></ul><ul><ul><li>Map Overlay </li></ul></ul><ul><ul><li>New vs Returning </li></ul></ul><ul><ul><li>Visitor Trending </li></ul></ul><ul><li>Traffic Sources </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Top Landing Pages </li></ul></ul><ul><li>Goals </li></ul>
  4. 6. These are the keywords your customers used to land on your website. First Click Second Click
  5. 7. This can help you extensively to understand factors like which search engines they came from or is the traffic from your google adwords or organic
  6. 16. <ul><li>Sitemap.xml should be present for every site </li></ul><ul><li>Links to Your site and Internal links need to review </li></ul><ul><li>Review and rectify crawl errors, if found </li></ul><ul><li>Review HTML Suggestions (Remove Short Title, Meta Error) </li></ul><ul><li>Review Site performance </li></ul>
  7. 17. <ul><ul><ul><ul><ul><li>Thank You! </li></ul></ul></ul></ul></ul>
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