Digital Marketing Overview
Different medium and their Market Share 33 mn 175 mn 250 mn 440 mn Internet Print Mobile Television
Approach to Digital Marketing <ul><li>Search Engine Optimization </li></ul><ul><li>Search Engine Marketing </li></ul><ul><...
Email Marketing <ul><li>Always try pull method rather than push method. </li></ul><ul><li>Try to collect data from your we...
Web-Analytics  <ul><li>The below point needs to monitor constantly: </li></ul><ul><li>Unique Visitors </li></ul><ul><li>Ne...
Search Engine Optimizaton & PPC <ul><li>Optimize website regularly to come up in top 10 of major search engines. </li></ul...
The Power of Viral Marketing <ul><li>Few famous Viral Ad that received visitors in lacs in 3 weeks only: </li></ul><ul><li...
Promoting through Online Communities <ul><li>Provide user engagement opportunity </li></ul><ul><li>Introduce new and attra...
Brand Building <ul><li>Great Design – Unique positioning – The brand impression. </li></ul><ul><li>A Superior Product or S...
Future of Digital Marketing <ul><li>Out  In </li></ul><ul><li>TV  Internet </li></ul><ul><li>Monologue  Dialogue </li></ul...
<ul><li>Thank You </li></ul><ul><li>[email_address] </li></ul><ul><ul><ul><ul><ul><li>My Blog:  http://deelip.blogspot.com...
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Digital Marketing

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Explore different areas of Digital Marketing. Target right audience through right medium at the right time.

Published in: Business, Technology
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Digital Marketing

  1. 1. Digital Marketing Overview
  2. 2. Different medium and their Market Share 33 mn 175 mn 250 mn 440 mn Internet Print Mobile Television
  3. 3. Approach to Digital Marketing <ul><li>Search Engine Optimization </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Online Display Advertising </li></ul><ul><li>Blogs and Communities </li></ul><ul><li>SMS </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Email Marketing </li></ul><ul><li>Desktop Widgets </li></ul><ul><li>Virtual World (Second life) </li></ul>
  4. 4. Email Marketing <ul><li>Always try pull method rather than push method. </li></ul><ul><li>Try to collect data from your website rather than purchasing in bulk </li></ul><ul><li>Follow all email marketing standards </li></ul>
  5. 5. Web-Analytics <ul><li>The below point needs to monitor constantly: </li></ul><ul><li>Unique Visitors </li></ul><ul><li>New Visitors </li></ul><ul><li>Repeat Visitors </li></ul><ul><li>Referring URL’s </li></ul><ul><li>Exits </li></ul><ul><li>Conversions </li></ul><ul><li>Drop offs </li></ul>
  6. 6. Search Engine Optimizaton & PPC <ul><li>Optimize website regularly to come up in top 10 of major search engines. </li></ul><ul><li>Yahoo more over focus on Relevance, whereas Google focus on link popularity. </li></ul><ul><li>If you can’t rank your web page in top 10 then list your website in top ranked website like reviews, blog etc. </li></ul><ul><li>PPC: PPC is always beneficial to generate instant traffic on targeted keywords. </li></ul>
  7. 7. The Power of Viral Marketing <ul><li>Few famous Viral Ad that received visitors in lacs in 3 weeks only: </li></ul><ul><li>Are Baba Chalis Chor </li></ul><ul><li>Thakur ka Inteqam </li></ul><ul><li>Pankaj Udaas (Microsoft Outlook) </li></ul><ul><li>URL: http://www.youtube.com/watch?v =ZxT5CwoUbw0 </li></ul><ul><li>http://www.youtube.com/watch?v=oIWxnfO7eJM&feature=related </li></ul><ul><li>http://www.youtube.com/watch?v=9vTyieF4uk0 </li></ul>
  8. 8. Promoting through Online Communities <ul><li>Provide user engagement opportunity </li></ul><ul><li>Introduce new and attractive features </li></ul><ul><li>Few successful online communities URL: </li></ul><ul><li>http://www.barbie.com/ </li></ul><ul><li>http://www.photo.net/ </li></ul><ul><li>http://www.indiamike.com/ </li></ul>
  9. 9. Brand Building <ul><li>Great Design – Unique positioning – The brand impression. </li></ul><ul><li>A Superior Product or Service </li></ul><ul><li>Branding Platform: </li></ul><ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul><ul><li>Print Cards </li></ul><ul><li>Ad </li></ul><ul><li>PR </li></ul>
  10. 10. Future of Digital Marketing <ul><li>Out In </li></ul><ul><li>TV Internet </li></ul><ul><li>Monologue Dialogue </li></ul><ul><li>Spray–n –Pray Aim-n-Shoot </li></ul><ul><li>Attention Engagement </li></ul>
  11. 11. <ul><li>Thank You </li></ul><ul><li>[email_address] </li></ul><ul><ul><ul><ul><ul><li>My Blog: http://deelip.blogspot.com/ </li></ul></ul></ul></ul></ul>
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