Digital Marketing Overview

Different medium and their Market Share 33 mn 175 mn 250 mn 440 mn Internet Print Mobile Television

Approach to Digital Marketing Search Engine Optimization Search Engine Marketing Online Display Advertising Blogs and Communities SMS Social Media Optimization Email Marketing Desktop Widgets Virtual World (Second life)

Search Engine Optimization

Search Engine Marketing

Online Display Advertising

Blogs and Communities

SMS

Social Media Optimization

Email Marketing

Desktop Widgets

Virtual World (Second life)

Email Marketing Always try pull method rather than push method. Try to collect data from your website rather than purchasing in bulk Follow all email marketing standards

Always try pull method rather than push method.

Try to collect data from your website rather than purchasing in bulk

Follow all email marketing standards

Web-Analytics The below point needs to monitor constantly: Unique Visitors New Visitors Repeat Visitors Referring URL’s Exits Conversions Drop offs

The below point needs to monitor constantly:

Unique Visitors

New Visitors

Repeat Visitors

Referring URL’s

Exits

Conversions

Drop offs

Search Engine Optimizaton & PPC Optimize website regularly to come up in top 10 of major search engines. Yahoo more over focus on Relevance, whereas Google focus on link popularity. If you can’t rank your web page in top 10 then list your website in top ranked website like reviews, blog etc. PPC: PPC is always beneficial to generate instant traffic on targeted keywords.

Optimize website regularly to come up in top 10 of major search engines.

Yahoo more over focus on Relevance, whereas Google focus on link popularity.

If you can’t rank your web page in top 10 then list your website in top ranked website like reviews, blog etc.

PPC: PPC is always beneficial to generate instant traffic on targeted keywords.

The Power of Viral Marketing Few famous Viral Ad that received visitors in lacs in 3 weeks only: Are Baba Chalis Chor Thakur ka Inteqam Pankaj Udaas (Microsoft Outlook) URL: http://www.youtube.com/watch?v =ZxT5CwoUbw0 http://www.youtube.com/watch?v=oIWxnfO7eJM&feature=related http://www.youtube.com/watch?v=9vTyieF4uk0

Few famous Viral Ad that received visitors in lacs in 3 weeks only:

Are Baba Chalis Chor

Thakur ka Inteqam

Pankaj Udaas (Microsoft Outlook)

URL: http://www.youtube.com/watch?v =ZxT5CwoUbw0

http://www.youtube.com/watch?v=oIWxnfO7eJM&feature=related

http://www.youtube.com/watch?v=9vTyieF4uk0

Promoting through Online Communities Provide user engagement opportunity Introduce new and attractive features Few successful online communities URL: http://www.barbie.com/ http://www.photo.net/ http://www.indiamike.com/

Provide user engagement opportunity

Introduce new and attractive features

Few successful online communities URL:

http://www.barbie.com/

http://www.photo.net/

http://www.indiamike.com/

Brand Building Great Design – Unique positioning – The brand impression. A Superior Product or Service Branding Platform: Website Email Blogs Print Cards Ad PR

Great Design – Unique positioning – The brand impression.

A Superior Product or Service

Branding Platform:

Website

Email

Blogs

Print Cards

Ad

PR

Future of Digital Marketing Out In TV Internet Monologue Dialogue Spray–n –Pray Aim-n-Shoot Attention Engagement

Out In

TV Internet

Monologue Dialogue

Spray–n –Pray Aim-n-Shoot

Attention Engagement

Thank You [email_address] My Blog: http://deelip.blogspot.com/

Thank You

[email_address]

My Blog: http://deelip.blogspot.com/