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Tourism English Language Development Through E Learning

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Introduction to ETC International College\'s Tourism English course - delivered through e-learning.

Introduction to ETC International College\'s Tourism English course - delivered through e-learning.

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  • 1. Tourism English language development through e-learning
  • 2. Orientation
    • ETC is an English language school and specialist training centre with over 21 years’ experience of providing high-quality training for adults, juniors and executives, with clients including embassies, government offices, blue chip corporations and other high-profile agencies.
  • 3. Professional training
    • - in a relaxed, friendly atmosphere……..
  • 4.
    • A well-equipped training centre located in a tourism hub.
  • 5. Background to the project
    • ETC International College was established in 1989 to provide specialist English language training for international clients, with a particular focus on English for Special Purposes (most notably, Business and Tourism).
    • Over the last few years, ETC has developed an e-learning project, with a web-based learning platform as the anchor and with a focus on Business English and Tourism English training content. ETC staff members are involved in the creation of academic materials and delivery of training through 1.1 coaching and large group webinars. This is the first project of its kind.
  • 6. Bournemouth
    • Bournemouth is a popular and cosmopolitan seaside resort which is growing all the time.  Bournemouth is the resort of choice for British people because of its weather (the greatest number of sunlight hours and most temperate climate in the UK), its unspoilt parks and beaches, its proximity to Poole, Christchurch, the New Forest and places like Salisbury, the Cotswolds, Corfe Castle, etc, etc.  London is approximately 2 hours away by train.
  • 7.
    • Adult courses – year-round revenue streams
  • 8. Key strengths
    • The College has become a major force within its sector. It benefits from high levels of awareness and enjoys the respect and admiration of its peers in the industry.
    • Within its markets, ETC has built an international reputation for excellence at all levels, particularly reflected in its concern for each and every client.
    • In several areas, notably Business English, Tourism English, IELTS exam preparation courses and Military English, ETC is seen as a market leader.
  • 9.
    • Students learn as they enjoy their leisure time…..
  • 10. ETC is recognised and accredited by a range of important bodies:
  • 11. Accreditations
    • ETC is accredited by the British Council through the Accreditation UK system.
    • ETC has been licensed by the UK Border Agency to enrol students under Tier 4 of the Points Based System: the school is on the UKBA register with a Grade A licence.
    • ETC’s University Foundation Programme has been validated by Middlesex University.
  • 12. Memberships
    • ETC is a member of:
    • English UK, the accredited language schools’ association.
    • RALSA, the Regional Accredited Language Schools Association.
    • IEF, the International Education Forum.
    • FSB, the Federation of Small Businesses.
    • Dorset Chamber of Commerce and Industry.
  • 13. Exam centre status
    • ETC is an official exam centre for:
    • London Chamber of Commerce and Industry Examinations Board.
    • Trinity College, London.
    • TOEIC exams.
    • Cambridge University BULATS exams.
  • 14. Awards
    • * ETC has held the Investors in People award
    • (since 2002).
    • * ETC has been “Highly Commended” in the
    • Bournemouth Tourism Awards in 2007, 2008 and
    • 2009 (in the Contribution to International Education
    • category).
    • * ETC has been shortlisted in the Bournemouth Tourism
    • Awards in 2010 – the outcome is pending!
  • 15. The ETC Student Residence – providing the company with unique experience of the hotels sector
    • ETC runs a Tourism school within the college, in line with its expertise in the field of tourism and hospitality management - added to its experience in running its own student-orientated training hotel.
    • The hotel was purchased to provide residential accommodation for the college’s international students and the opportunity for students to gain real-world experience of working in the hospitality sector. The Residence has enjoyed very high levels of occupancy and very good customer feedback. It provides a service that naturally complements the training services offered by the College.
  • 16.
    • The ETC Residence – 26 West Hill Road
    The ETC Residence is located right next door to the ETC college buildings. Shared room - twin or triple bedroom (27 available) Single room (only 3 available) All rooms have en-suite facilities. - Guests take their meals at the ETC cafeteria or in the residence’s own dining room. - There is a dining room / common area for guests in the basement.
  • 17. E-learning project
    • English for Tourism and Hotel Management
  • 18. An overview of the academic and technical aspects of the project
    • Orientation of the project: E-learning, combined with more traditional language teaching methodologies, is the back-bone of this project, designed to help roll out a scaleable development of language skills. The multi-media and content-rich approach are a cost-effective and sustainable way to implement a country-wide programme of specialist English language training.
  • 19. Timescale and monitoring:
    • Timescale and monitoring: Realistically it will take a certain amount of time for such a programme to have extensive reach, but with a timetable for the delivery of regular progress reports and continuous monitoring, it is possible to chart the take up of language skills. It is likely that the programme will need to be sustained over a 10-year period at least for the project to have long-lasting effects.
  • 20. Methodology:
    • Domeng is an e-learning platform with a bank of tailored resources within the key focal areas of General English, Business and Tourism. The first project is focused primarily on Tourism English. The project takes a modular approach – dipping into the full bank of modules to extract the learning – achieve accreditation / recognition for their learning. Employment of an e-learning platform as the basic architecture for the e-learning modules. Use of a Remote (live) tutor – to support the e-learning processes and methodologies and add some human contact. Use of a tailored system for distance learning and maintenance of contact with course participants.
  • 21. Key content and areas for development
    • Key content: The key focus of the project will be to mirror developments in the target country’s approach to international trade and cultural orientation, initially in the area of Tourism / Hospitality. Input from entities in the target market will be very valuable in terms of orientation.
    • Key areas for development: 1. Tourism / Hospitality Studies and Tourism English. 2. General English to raise overall English language standards in the country. 3. Business Studies and Business English.
  • 22. What is a virtual learning platform?
    • A virtual learning platform is a sophisticated website designed to provide learners with resources, activities and collaborative tools to support and accelerate their learning.
    • The platform is essentially an Internet portal featuring a number of integrated services, such as: content management for managing learning resources; assessment tools; communication and collaboration i.e. message forums, blogs, conferencing; learner management and administration.
  • 23. How does it work?
    • Let’s consider how a student might interact with the learning platform on a typical day. Juan is studying at home this morning before going into college. He opens his web browser and logs onto the learning platform. He sees a notification from his tutor with feedback about his last assignment. His tutor has asked him to look at a couple of tourism-related multimedia resources before their online meeting this afternoon. Juan navigates to the online course and watches the video case study about hotel room pricing strategies. He takes the interactive quiz about pricing and scores 85%. Before leaving for college, Juan downloads a podcast to his MP3 player to listen to on the train. During lunch he logs onto the learning platform to write his blog and update his virtual classmates about some research he has been reading. At 2pm he goes to a conference booth and logs on for an online meeting with his tutor. His tutor shares an electronic document with him and they make on-screen annotations as they discuss it. Before logging off, he updates his personal learning plan with the objectives agreed earlier with his tutor.
  • 24. What are the benefits?
    • A virtual learning platform makes learning opportunities available at a time and place to suit the learner and helps empower the learner to proceed at their own pace. Learning content can be enriched using video, audio and animation to create engaging learning episodes that cater for different learning styles. As it matures, the learning platform will become the gateway to a rich and comprehensive series of learning resources. This collaborative environment will allow students to work together and build a pool of shared knowledge, and receive support from remote tutors. Ongoing assessment will enable students and tutors to manage progress and personalise their learning. As an enabling technology, a virtual learning platform has the potential to modernise the management of learning whilst reducing the long-term cost of delivery.
  • 25. Studioverse profile:
    • Studioverse is working with ETC International College to: Define project aims and timescales. Deliver initial designs and prototypes. Build high quality solutions appropriate to the needs of the target market. Undertake rigorous testing of the system.
    • StudioVerse draws upon experience of education and training in both the
    • private and public sectors. Its experience includes: Sales and technical training in the private sector. Working with organisations large and small to specify, design and build websites and CD-ROMs. Teaching in secondary, further education and adult learning. Developing e-learning and web-based training solutions. Using (and training others to use) e-Learning tools in the classroom.
  • 26. Tourism English Course Syllabus
    • Aim: This course has been designed to prepare students for work in the tourism and hotel service industries. At the end of the course, students should be able to communicate effectively in a range of business and tourism-related situations.
    • Students are encouraged to apply any tourism / business knowledge and experience that they might have as they work through course material.
  • 27. Who is the course for?
    • Whether the client is a travel agent, a tour guide, a courier or a hotel manager, this course will allow him or her to function effectively in English. Special emphasis is placed on the relevant vocabulary, register and grammatical structures that are used in the field of tourism, and the client is given the opportunity to practise using the language that he or she has acquired by means of seminars, group sessions and communicative practice activities.
    • The client will also receive supplementary tuition in the essential English language skills of reading, writing, listening and speaking.
  • 28. Course content
    • Enquiries and reservations
    • Hotel reception
    • Hotel services
    • Entertainment and other ancillary services
    • Food service
    • Local tours
    • Complaints
    • Checking out
    • Tour operation – contacts
    • Tour operation – planning
    • Negotiating
    • Conferences
    • Meetings
    • Using the telephone
    • Presentations
    • Marketing a tourism service
  • 29. Structure of the course
    • Each Tourism English course consists of:
    • 120 hours of specialised Tourism English learning materials, including language-focus work, tourism-related projects, assignments and case studies.
    • 6 hours of 1:1 seminars / individual coaching sessions.
    • 6 hours of lectures (by webinar) and online group sessions.
    • progress monitoring, leading to assessment against the CEFR (Common European Framework of Reference).
  • 30. Assessment and Certification
    • If a student follows a Tourism English course, he or she will receive a certificate on satisfactory completion of all coursework and assessment pieces.
    • If a student completes certain modules of the course but chooses to discontinue the whole course, he or she will receive a certificate showing the modules successfully completed.
  • 31. Effective teaching
    • Built into every student’s course are the following:
    • Placement test.
    • Needs analysis.
    • Skills development.
    • Task-based activities.
    • Systems work.
    • Learner skills development.
    • Progress tests.
    • Tutorials.
    • Homework.
    • Academic counselling.
    • Supportive error correction and constructive feedback.
  • 32. The e-learning project offers an excellent, sustainable, low-cost opportunity to develop English language skills at grass roots level across the target market!
  • 33. Contact details
    • For further information on the e-learning project:
    • Principal / Marketing Director – Mr David Jones.
    • ETC International College,
    • 24 West Hill Road,
    • Bournemouth.
    • BH2 5PG.
    • Tel: +44 (0) 1202 559044.
    • Email: [email_address]
    • Website: www.etc-inter.net