DIY Startup Storytelling Guide

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Six-step process for startup storytelling. Get more interest, engagement,and attention for your product or idea using the HEROES Framework. More FREE storytelling tips for startups at DeePatience.com.

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DIY Startup Storytelling Guide

  1. 1. Startup Storytelling #1 Secret to Get More Interest, Engagement and Sales By Dee Copeland Patience www.DeePatience.com/heroes
  2. 2. Startup Storytelling DIY Story Guide Get More Interest Engagement Press Sales ... without Pitching ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  3. 3. Lean Startup Era New Methods = New Opportunities "I believe for the first time in history, entrepreneurship is now a viable career." Eric Ries The Lean Startup “For truly visionary founders, seeing things that could be, means more than just a product—it means a world transformed.” Steve Blank Thought Leader aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  4. 4. Traction 101 Why do some startups grow faster than others? Why can’t fans, investors, press and the media can’t get enough of them? TRACTION = ATTENTION ....What’s their secret? ! ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  5. 5. Traction 101 It’s NOT about... Lots of Funding Slick Marketing Famous Founders Superstar Team Celebrity Mentors (These HELP, but fade if you miss this one KEY step…) aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  6. 6. Build Trust Know Like Trust aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  7. 7. No Pitch Sales pitching is painful Customer, investors, and the media need to... know like ...and trust ...you, your company and brand before they buy your product, story, or vision. ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  8. 8. Founder Stories #1 way to build trust 2 Create a Saga Great startup stories take us on a journey. Increase engagement, get more shares and stand out. Give us something to talk about. aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  9. 9. From Inside Apple stories became legend When I worked at Apple... I learned the power of the founder story. Employees, the press, and fans repeated stories about Steve and Woz even decades after they founded Apple. I believe all founders are Heroes. When the world knows your story, they will listen, remember, and care. Dee Copeland Patience Startup Storyteller, DeePatience.com aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  10. 10. Why do we care about David?
  11. 11. Traction 101 3 RULES aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  12. 12. #1 Reveal the Battle
  13. 13. #2 Show the Struggle
  14. 14. #3 Don’t be Boring
  15. 15. Build Trust create your HERO story Use the HEROES Framework for... more sales with less pitching Build trust, engagement, and traction with your audience. Note: The HEROES framework will get you started, but it’s only a simple guide. Experiment to create your own unique story…and have FUN! ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  16. 16. HEROES Framework 6 steps to an awesome story 1)Humanize H humble beginnings, start, childhood or “down to earth” E E O R 2)Enemy show us the “evil”, change or challenge that compelled, propelled the hero to take action aÉÉm~íáÉåÅÉKÅçã 3)Resistance show us images to visualize the struggle or battle against the enemy 6)Success 5)Earn start here! tell us about the day you earned a badge of honor, respect, kudos, acclaim recognition, or early “win” you’ve earned the right to brag! 4)Outlook reveal the discovery or secret of the turning point or turnaround lessons learned or new solutions! DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com S remind us of the resulting change, solution or vision of the future that solves our problem or changes our lives tie the journey back to brand values!
  17. 17. Humanize the Hero
  18. 18. H Humanize tell us who you are We want to care. Tell us about you. 1) Where are the founders from? 2) Why did you start the company or product? 3) What was your original vision, reason, or goal? 4) What’s your “why”? Why is this important? Press, investors, and customers want to know who you are before they invest in you or your products. ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  19. 19. Introduce Enemy or “Evil”
  20. 20. E Enemy state what you stand for Reveal the problem, customer’s pain, and/or “enemy” you’re taking a stance against. 1) status quo 2) a big competitor 3) unsolved problem that your target audience faces HINT: Use video, photos, audio, or customer stories to show why the problem, pain, or situation is important and should be fixed. Why? The problem needs to be important, feel real, and be worth the cost to fix. aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  21. 21. Show the Resistance
  22. 22. R Resistance reveal the battle Reveal the struggles that you or your company has faced. 1) failures 2) mistakes 3) problems along the way Why? We want to buy from transparent, authentic, and “real” people. No person or company is perfect. Your audience expects to hear about it. ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  23. 23. Highlight a New Outlook
  24. 24. O Outlook remember the turning point Bring us back to the moment (or day/year) something changed the game. Tell us about: 1) pivots 2) lesson learned 3) “aha” moments Why? We want to learn about your new direction, approach, or change in perspective that created a turnaround. ! aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  25. 25. Show when You Earned ! the first Win
  26. 26. E Earn showcase small wins Describe the moment you knew success was round the corner. You earned... 1) your first customer or testimonials 2) a big endorsement or influential partner 3) first article, interview or mention in the press Why? We want to celebrate the day you got traction and/or were moving in the right direction. Hint: Don’t worry if you aren’t there yet. Your day is coming :) aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  27. 27. Show your Success
  28. 28. S Success share the big win Congrats! You’ve now built trust. It’s time to tell us about your wins! 1) traffic, shares, sales and testimonials 2) media coverage, interviews, articles or attention from the press 3) a new solution, successful product or awesome launch Why? We want to root for you. It’s time to brag because you’ve earned it! :) aÉÉm~íáÉåÅÉKÅçã DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com
  29. 29. HEROES Framework here it is again 1)Humanize H humble beginnings, start, childhood or “down to earth” E E O R 2)Enemy show us the “evil”, change or challenge that compelled, propelled the hero to take action aÉÉm~íáÉåÅÉKÅçã 3)Resistance show us images to visualize the struggle or battle against the enemy 6)Success 5)Earn start here! tell us about the day you earned a badge of honor, respect, kudos, acclaim recognition, or early “win” you’ve earned the right to brag! 4)Outlook reveal the discovery  or secret of the turning point or turnaround lessons learned or new solutions! DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com S remind us of the resulting change, solution or vision of the future that solves our problem or changes our lives tie the journey back to brand values!
  30. 30. R QUESTIONS? ! Get answers!
  31. 31. Free Training Join the early notification list Visit DeePatience.com/heroes Join the early notification list for access to free startup storytelling workshops. ! skype ID: DeeCopelandPatience
 Austin, Texas aÉÉm~íáÉåÅÉKÅçã t twitter @DeePatience DeePatience.com/Heroes Twitter: @DeePatience | e-mail: dee@deepatience.com

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