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Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
Fair Trade3
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Fair Trade3

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  • 1. Fair Trade: A Case Study in Business Ethics Diane Zablotsky Toward a Global Ethic: A Dialogue with the World’s Religions (HR 5113) Ingrid Shafer, Ph.D.
  • 2.
    • Economic activity is at the foundation of the development of civilization.
    • (Swidler, 1998, p. 1)
  • 3. What is Fair Trade?
    • “ Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade.”
    • (Fairtrade Labelling Organization, 2009)
  • 4. Certification that goods are produced according to standards for social, economic and environmental development. Coffee, tea, cocoa, mangoes, bananas, sugar, rice, vanilla, and flowers. And even soccer balls!
  • 5.
    • Dialogue to determine fair pricing involves:
      • Producers
      • Workers
      • Mission-based companies
      • Conventional traders
      • Labeling initiatives (e.g., FLO, Transfair)
      • Independent consultants
    • (Transfair, 2009)
    JJ Keki, Founder and Director of Peace Kawomera
  • 6.
    • STAKEholders,
    • not SHAREholders.
    • (Swidler, 1998, p. 14)
  • 7.
    • “ Dialogue creates a community-based culture of cooperation and shared leadership.”
    • (Swidler, 1998, p. 21)
  • 8.
    • Transparency in management, and transparency in commercial relations to include honest advertising and marketing techniques.
    • (WFTO, 2009)
  • 9.
    • Democratic cooperatives
    • Social premium funds allocated by
    • local committees for:
        • Business infrastructure
        • Training centers
        • Microfinance
        • Community stores
        • Access to clean water
        • Latrine construction
        • Education
        • (Smith, 2008, p. 64-65)
  • 10. Respect
    • ILO Convention 111 rejects:
    • “ any distinction, exclusion, or preference made on the basis of race, colour, sex, religion, political opinion, national extraction or social origin, which has the effect of nullifying or impairing equality or treatment in employment or occupation.”
    • (Fairtrade Labelling Organizations International, 2009, p. 10)
  • 11.
    • Fair Trade Coffee Imports to US: + 425%
    • $ 44,000 in 1998
    • $18,721,000 in 2007
    • (Fairtrade, 2007, p. 1)
    • Premium Payments to Producer Organizations:
    • + 1,299%
    • $ 3,803 in 1998
    • $4,941,530 in 2007
    • (Fairtrade, 2007, p. 3)
  • 12.
    • “ Free Trade not Fair Trade”
    • Lacking economic incentive to develop
    • Reaches too few
    • producers
    • The very poor do
    • not benefit
    • (Sidwell, 2008)
  • 13.
    • Consumer choice
    • Structural considerations
    • Increased growth in Africa
    • Movement into areas such as manufactured soccer balls
    • (Smith, 2008)
  • 14. “ Delicious Peace” Ugandan cooperative Jewish, Christian & Muslim 750 Members Prices 4x (Delicious Peace, 2009)
  • 15.
    • Corporate Involvement:
    • Starbucks
    • 100% of espresso coffee sold will be Fairtrade in the UK
    • Cadbury
    • All Cadbury Dairy Milk will be Fairtrade by end of summer 2009
  • 16. Summary
    • Fair Trade is:
      • Consistent with Swidler’s vision
      • Just one tool in the fight against poverty
      • Awareness is raised through efforts
      • Corporate involvement may increase potential
  • 17. Sources
    • Cadbury. (2009) Fairtrade. Retrieved 14 April 2009 from http://www.cadbury.com/ourresponsibilities/ethicaltrading/Pages/fairtrade.aspx
    • Castaldo, S., Perrini, F., Misani, N., & Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. JOURNAL OF BUSINESS ETHICS. 84 (1), 1-15.
    • Delicious Peace. (2009). The Story. Retrieved 14 April 2008 from http://www.mirembekawomera.com/cooperative
    • Dine, J. (2008). Democratization: The Contribution of Fair Trade and Ethical Trading Movements. INDIANA JOURNAL OF GLOBAL LEGAL STUDIES. 15 (1), 177-212.
    • Fairtrade Labelling Organizations International. (2006). About Fair Trade. Retrieved 14 April 2009 from http://www.fairtrade.net/about_fairtrade.html
    • Fairtrade Labelling International. (12 Jan 2008). Generic Fairtrade Standards for Hired Labour. Retrieved 14 April 2009 from http://www.fairtrade.com/standards.html
    • Sidwell, M. (2008). Unfair Trade. London: Adam Smith Institute.
    • Smith, A. (2008). A Response to the Adam Smith Report & A New Way to Think About Measuring the Content of the Fair Trade Cup. Retrieved 14 April 2009 from http://www.brass.cf.ac.uk/uploads/TheFairTradeCupResponsetoAdamSmithD9_1.pdf
    • Starbucks. (2009). Starbucks and the Fairtrade Foundation. Retrieved 14 April 2009 from http://starbucks.co.uk/en-GB/_Social+Responsibility/Supporting+coffee+farmers+through+Fairtrade.htm
    • Swidler, L. (1998). The Intimate Intertwining of Business, Religion, and Dialogue. Retrieved 21 March 2009 from http://astro.temple.edu/~dialogue/swdbs_an.htm
    • Transfair USA. (2009). Alamanc: 2007. Retrieved 14 April 2009 from http://www.transfairusa.org/pdfs/2007FairTradeAlmanac.pdf
    • World Fair Trade Organization. (2009 Feb 09). 10 Standards of Fair Trade. Retrieved 14 April 2009 from http://www.wfto.com/index.php?option=com_content&task=view&id=2&Itemid=14
    • Wetzler, L. (2009). Delicious Peace Spreads to Poorest Villages. Retrieved 16 April 2009 from http://www.kulanu.org/abayudaya/delipeacespreads.php
  • 18. Image Credits
    • Rawles, S. “Coffee Sorting.” Online image. Fairtrade Foundation. Retrieved 14 April 2009 from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Rawles, S. “Moussa Keita, Cotton Farmer.” Online image. Fairtrade Foundation. Retrieved 14 April, 2009 from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Atkinson, S. 22 Feb 2008. “Fairtrade Healthy Eating Big and Small Brands.” Online image. Retrieved 14 April 2009 from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Atkinson, S. 22 Feb 2008. “Fairtrade Wine Group Shot.” Online image. Retrieved 14 April from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Lyons, M. 22 Feb 2008. “Fairtrade Supermarket Consumer.” . Online image. Retrieved 14 April from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Moskowitz, Holly. 28 Dec 2008. “JJ Keki, Founder and Director of Peace Kawomera.” Online image. Peace Kawomera Cooperative / Coffee Photos. Retrieved 15 April 2009 from http://picasaweb.google.com/HollyMoskowitz/PeaceKawomeraCooperativeCoffeePhotos#5293787294486267762
    • Fairtrade Labelling Organisations (FLO) International. “The Fairtrade Mark.” Fairtrade Foundation. Online image. Retrieved 14 April 2009 from http://www.fairtrade.org.uk/resources/photo_library/the_fairtrade_mark.aspx
    • Transfair, USA. “Ripe Sugar Cane Ready to be Cut.” Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=sugar
    • Transfair USA. 8 Aug 2006. “Women picking tea.” . Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=tea
    • Viemos, K. “Hands and Tea.” . Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=tea
    • Rawles, S. “Cotton growing, India.” Online image. Retrieved 14 April from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Rawles, S. “Jennipher Wettaka coffee farmer Uganda.” Online image. Retrieved 14 April 2009 from http://www.fairtrade.org.uk/resources/photo_library/images.aspx
    • Payne, Jennee. “Picked Coffee beans ready to be washed and sorted”. Online image. Retrieved 14 April 2009 at http://transfairusa.org/content/resources/image_gallery.php?s=coffee
    • Transfair USA. “School girls at United Nilgiri tea garden.” Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=tea
    • Moskowitz, Holly. “Peace Kawomera. 28 Dec 2008. Peace Kawomera Cooperative / Coffee Photos. Online image. Retrieved 14 April 2009 from http://picasaweb.google.com/HollyMoskowitz/PeaceKawomeraCooperativeCoffeePhotos#5293783194828699314
    • Transfair USA. “Ripened Cocoa Pod”. Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=cocoa
    • Rawles, S. “Conrad Jamesbanana farmer Windwards “. Online image. Retrieved 14 April from http://www.fairtrade.org.uk/includes/documents/cm_docs/2008/C/Conrad%20James%20portrait%20next%20to%20bananas,%20WINFA,%20St%20Lucia%20©Simon%20Rawles%202006.jpg

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