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Deducta: Deducta event: facebook - hvorfor være tilstede
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Deducta: Deducta event: facebook - hvorfor være tilstede

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Deducta event om facebook som forretningsplatform inklusiv cases og input til dem som er igang eller dem som overvejer. For mere info. kontakt Deducta på info@deducta.dk eller ring +45 38 15 06 20.

Deducta event om facebook som forretningsplatform inklusiv cases og input til dem som er igang eller dem som overvejer. For mere info. kontakt Deducta på info@deducta.dk eller ring +45 38 15 06 20.

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    Deducta: Deducta event: facebook - hvorfor være tilstede Deducta: Deducta event: facebook - hvorfor være tilstede Presentation Transcript

    • Deducta ½ day event 15. juni 2011“Facebook som forretningsplatform”» Bliv bedre til at udnytte jeres Facebook side» Bliv klogere på online- og social forretningsoptimering» Tag jeres Facebook side “to the next level”» Eksekvér jeres Facebook strategi nemt og effektivt Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 1
    • Deducta ½ day event 15. juni 2011Agenda8.30 Morgenmad9:00 Velkomst v/ Steen Enegaard, CEO, Deducta9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo10:30 Kundecase: Jyske Bank11:00 Opsummering & Networking Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 2
    • Deducta» Etableret i 2001 et førende ”Full Service Search Marketing & Digital Agency”» Deducta er specialister i online forretningsoptimering» 4 fokusområder: » Trafikoptimering » Salgsoptimering » Kundeoptimering » Forretningsoptimering Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 3
    • Strategy & Execution Online Online Online Online strategi trafikstrategi salgsstrategi kundestrategi» KPI’er » Kanalanalyser » Salgsanalyser » Kundeanalyser - Online andel af salg - Konkurrentanalyser - Konkurrentanalyser - Konkurrentanalyser - Antal bookinger - MVR analyser - MVR analyser» - Antal salg » ROI analyser (Most Wanted (Hvad vil vi have - Afværget opkald - Hvad har bedst Response) kunden til?) - Selvbetjenings konvertering? transaktioner - Hvad har størst » ROI analyser » ROI analyser potentiale? - Hvordan optimerer vi - Hvordan optimerer vi» Cost-benefit analyser - CPO/CPL bedste bedste - Digitale handlingsplaner - Hvad skal vi teste via konverteringsraten? konverteringsraten? A/B - Hvad skal vi teste via * Afværget opkald» Målgruppe analyse og Multi Variabel A/B * Selvbetjening - Markedsanalyser Tests? og Multi Variabel Tests? - Hvad skal vi teste via - Konkurrentanalyser A/B » Budskaber » Budskaber og Multi Variabel Tests» Budskaber - USP’er vs. kanaler - USP’er vs. MVR ? - USP’er - Off-online synergi - Off-online synergi - Indholdsoptimering - Indholdsoptimering » Budskaber» Effektmålingsplan - USP’er vs. MVR - Dokumentation » Kontrol og » Kontrol og - Off-online synergi - ROI analyse videreudvikling videreudvikling - Indholdsoptimering - Rapportering & - Rapportering & anbefalinger anbefalinger » Kontrol og - Advisory boards - Advisory boards videreudvikling - Rapportering Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 4 4
    • Deducta ½ day event 15. juni 2011Facebook – Hvorfor være til stede?v/ Christian Jørgensen, Deducta» Hvem er jeg?» Hvilken rolle har social media anno 2011?» Facebook – Hvorfor være tilstede?» Hvordan måler man ROI på Facebook» Hvordan laver man en god Facebook strategi Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 5
    • Hvem er jeg? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 6
    • Hvilken rolle har social media anno 2011? Offline E-mail SEO Mobile SEM Marketing Mixed Affiliate SEO/SEM (SØM) Social PPC Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 7
    • Facebook -hvorfor være tilstede? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 8
    • Halvdelen af den danske befolkning er påFacebook Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 9
    • Mulighed for ucensureret kundefeedback Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 10
    • Brug Facebook som kundeserviceplatform Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 11
    • Mulighed for at kickstarte kampagner vedat gøre det interessant at connecte meddit firma Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 12
    • Udnyt muligheden for at interagere medjobansøgere og øge synligheden omjobopslag Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 13
    • Hvilken en af de to skåle vil duAfdæk dine kunders ønsker købe? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 14
    • Undgå fejlinvesteringer – gennemcustomer intelligence Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 15
    • Brug Facebook til SEO(Søgemaskineoptimering) De sociale medier som trafikgenerator og linkbygnings- platform bliver vigtigere fremover Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 16
    • Hvordan måler man ROIpå sin Facebook indsats? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 17
    • Return on investment?Return on involvement?Return on engagement? Return on attention? Return on trust? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 18
    • Kært barn har mange navneROI fungerer stadig i 2011 Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 19
    • Mål værdien af hver enkel opdatering gennem Google Analytics kampagnesporing Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 20
    • Mål dit salg fra Facebook på linje med øvrige trafik- og salgskanaler Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 21
    • Hvordan laver man en god Facebook strategi? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 22
    • Dediker interne/eksterne ressourcer Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 23
    • Skab ”like”-Call to Actions Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 24
    • Skab attraktivt indhold og få involveret brugerne Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 25
    • Besvar jeres brugere – også når det er mindre sjovt Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 26
    • Huskelisten- Afsæt ressourcer internt/eksternt- Sørg for en klar Call To Action- Skab interessant indhold- Involver jer sammen med brugerne- Al feedback skal besvares- Brug Facebook til SEOOg endeligt:- Mål løbende jeres ROI Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 27
    • Deducta ½ day event 15. juni 2011Agenda8.30 Morgenmad9:00 Velkomst v/ Steen Enegaard, CEO, Deducta9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo10:30 Kundecase: Jyske Bank11:00 Opsummering & Networking Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 28