Deducta: Deducta event: facebook - hvorfor være tilstede

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Deducta event om facebook som forretningsplatform inklusiv cases og input til dem som er igang eller dem som overvejer. For mere info. kontakt Deducta på info@deducta.dk eller ring +45 38 15 06 20.

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Deducta: Deducta event: facebook - hvorfor være tilstede

  1. 1. Deducta ½ day event 15. juni 2011“Facebook som forretningsplatform”» Bliv bedre til at udnytte jeres Facebook side» Bliv klogere på online- og social forretningsoptimering» Tag jeres Facebook side “to the next level”» Eksekvér jeres Facebook strategi nemt og effektivt Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 1
  2. 2. Deducta ½ day event 15. juni 2011Agenda8.30 Morgenmad9:00 Velkomst v/ Steen Enegaard, CEO, Deducta9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo10:30 Kundecase: Jyske Bank11:00 Opsummering & Networking Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 2
  3. 3. Deducta» Etableret i 2001 et førende ”Full Service Search Marketing & Digital Agency”» Deducta er specialister i online forretningsoptimering» 4 fokusområder: » Trafikoptimering » Salgsoptimering » Kundeoptimering » Forretningsoptimering Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 3
  4. 4. Strategy & Execution Online Online Online Online strategi trafikstrategi salgsstrategi kundestrategi» KPI’er » Kanalanalyser » Salgsanalyser » Kundeanalyser - Online andel af salg - Konkurrentanalyser - Konkurrentanalyser - Konkurrentanalyser - Antal bookinger - MVR analyser - MVR analyser» - Antal salg » ROI analyser (Most Wanted (Hvad vil vi have - Afværget opkald - Hvad har bedst Response) kunden til?) - Selvbetjenings konvertering? transaktioner - Hvad har størst » ROI analyser » ROI analyser potentiale? - Hvordan optimerer vi - Hvordan optimerer vi» Cost-benefit analyser - CPO/CPL bedste bedste - Digitale handlingsplaner - Hvad skal vi teste via konverteringsraten? konverteringsraten? A/B - Hvad skal vi teste via * Afværget opkald» Målgruppe analyse og Multi Variabel A/B * Selvbetjening - Markedsanalyser Tests? og Multi Variabel Tests? - Hvad skal vi teste via - Konkurrentanalyser A/B » Budskaber » Budskaber og Multi Variabel Tests» Budskaber - USP’er vs. kanaler - USP’er vs. MVR ? - USP’er - Off-online synergi - Off-online synergi - Indholdsoptimering - Indholdsoptimering » Budskaber» Effektmålingsplan - USP’er vs. MVR - Dokumentation » Kontrol og » Kontrol og - Off-online synergi - ROI analyse videreudvikling videreudvikling - Indholdsoptimering - Rapportering & - Rapportering & anbefalinger anbefalinger » Kontrol og - Advisory boards - Advisory boards videreudvikling - Rapportering Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 4 4
  5. 5. Deducta ½ day event 15. juni 2011Facebook – Hvorfor være til stede?v/ Christian Jørgensen, Deducta» Hvem er jeg?» Hvilken rolle har social media anno 2011?» Facebook – Hvorfor være tilstede?» Hvordan måler man ROI på Facebook» Hvordan laver man en god Facebook strategi Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 5
  6. 6. Hvem er jeg? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 6
  7. 7. Hvilken rolle har social media anno 2011? Offline E-mail SEO Mobile SEM Marketing Mixed Affiliate SEO/SEM (SØM) Social PPC Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 7
  8. 8. Facebook -hvorfor være tilstede? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 8
  9. 9. Halvdelen af den danske befolkning er påFacebook Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 9
  10. 10. Mulighed for ucensureret kundefeedback Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 10
  11. 11. Brug Facebook som kundeserviceplatform Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 11
  12. 12. Mulighed for at kickstarte kampagner vedat gøre det interessant at connecte meddit firma Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 12
  13. 13. Udnyt muligheden for at interagere medjobansøgere og øge synligheden omjobopslag Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 13
  14. 14. Hvilken en af de to skåle vil duAfdæk dine kunders ønsker købe? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 14
  15. 15. Undgå fejlinvesteringer – gennemcustomer intelligence Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 15
  16. 16. Brug Facebook til SEO(Søgemaskineoptimering) De sociale medier som trafikgenerator og linkbygnings- platform bliver vigtigere fremover Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 16
  17. 17. Hvordan måler man ROIpå sin Facebook indsats? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 17
  18. 18. Return on investment?Return on involvement?Return on engagement? Return on attention? Return on trust? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 18
  19. 19. Kært barn har mange navneROI fungerer stadig i 2011 Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 19
  20. 20. Mål værdien af hver enkel opdatering gennem Google Analytics kampagnesporing Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 20
  21. 21. Mål dit salg fra Facebook på linje med øvrige trafik- og salgskanaler Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 21
  22. 22. Hvordan laver man en god Facebook strategi? Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 22
  23. 23. Dediker interne/eksterne ressourcer Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 23
  24. 24. Skab ”like”-Call to Actions Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 24
  25. 25. Skab attraktivt indhold og få involveret brugerne Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 25
  26. 26. Besvar jeres brugere – også når det er mindre sjovt Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 26
  27. 27. Huskelisten- Afsæt ressourcer internt/eksternt- Sørg for en klar Call To Action- Skab interessant indhold- Involver jer sammen med brugerne- Al feedback skal besvares- Brug Facebook til SEOOg endeligt:- Mål løbende jeres ROI Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 27
  28. 28. Deducta ½ day event 15. juni 2011Agenda8.30 Morgenmad9:00 Velkomst v/ Steen Enegaard, CEO, Deducta9:10 FB – Hvorfor være tilstede? /v Christian Jørgensen, Teamleder Online Marketing, Deducta9:40 Facebook som forretningsplatform v/ Mikael Lemberg, Facebook Analytiker, Komfo10:30 Kundecase: Jyske Bank11:00 Opsummering & Networking Confidentiality: This presentation contains confidential information. Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited. 28

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