Virtual Events: Real Results with Real Companies

Virtual Events
Real Results with Real Companies
By Dede Mulligan
May 2, 2011
Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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What is a Virtual Event?
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a Virtual Event is…
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…a Digital Tool meant to generate for your organization
Interest
Exposure
Web Traffic
…Available 24/7
…Available to anyone who has a computer and high speed Internet connection

How do you produce a Virtual Event?
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Tips from Scott Vaughan OF
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Focus on Your Brand and Message
Form a Team of Virtual Event Experts
Collect Feedback During Event
Use Social Media for Marketing

WHY HOLD Virtual Events?
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EXPANDED AUDIENCE REACH
Limitless Opportunity to Engage Worldwide Audiences
Information Week found
42% of their attendees were international
DRAMATIC COST SAVINGS
NO
Travel
Hotel
Per Diem
Lost Time at Work

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GREENER
Example of Typical Conference
2,000 Attendees
1,500 will Fly @ Average 500 Mile Distance
500 will Drive @ Average 100 Mile Distance
1,500 Hotel Night Stays
Virtual Event will save 422 tons in Carbon Emissions
BETTER DATA CAPTURE
Attendees need to Sign In
ORGANIZER WILL ACCESS
What Sessions they Attend
What Collateral they Download
What Booths they Visit
Instantaneous Feedback

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Face-to-Face Cost vs. Virtual Cost per Attendee
Leadership Summit
$2,800 F2F
$600 Virtual
Global Sales Meeting
$4,300 F2F
$437 Virtual
Equipment Used
InXpo Virtual Event Platform
Cisco TV
WebEx
TelePresence
“Virtual gives great ROI because it is 1/10th the cost with 10x the return.” – John Chambers, CEO of Cisco
Cisco GSX Virtual Event Results
20,000 Attendees from 89 Countries
93% of Registered Users Attended
Had 600 Conference Rooms
8,200 Participated in Group Chat Rooms
Saved334,000 Hours in Travel Time
211,000,000 Air Miles
84,400 Tons Carbon Emissions

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Face-to-Face Cost vs. Virtual Cost per Attendee
$2,100 F2F
$395 Virtual
Social Media about Event
4,200 Blogs
1,700 Tweets
Product Familiarity Increased by 17%
Cisco Live Hybrid Event Results
4,500 Virtual Attendees from 23 Countries
55% were first-time virtual attendees
Had 281 online offerings
365 Days Event was Open to Virtual Users
81% Very Likely to Purchase Cisco Products

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Offered Attendees
Online Learning
Live Chat
Discussion Forums
Virtual Exhibit Booths
Downloadable Collateral
Live Sessions
On-Demand Sessions
MedCo Health Solutions, Inc. Virtual Event Results
800 Virtual Attendees
Saved MedCo$1,000,000

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Each Event Had Over
900 Clicks
200 Downloads
TechWebVirtual Event Results
Held 18 virtual events in 2010
2,000+ Virtual Registrants for each event
Each Attendee, on average, spent over 2 hours at each event

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Social Media Used to Promote Event
Twitter
Facebook
Banner Advertising
Google AdWords
Website
Email Contest among Employees
GE Healthcare Virtual Tradeshow Results
4,000 Virtual Attendees
Attendees spent an average of 1.5 hour at booth
Had 15 taped demonstrations
15 Day Virtual Show

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Social Media Used to Promote Event
Twitter
Facebook
Blogging
Users could Chat online
during Event
United Way of Greater Cincinnati Virtual Event Results
465 Virtual Attendees from 196 Companies
Increased Media Attention by 215%
Had 33% donor decline over last 10 years
Needed to Reach New and Younger Audience

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Sources
www.foliomag.com
www.virtualedge.org
www.inxpo.com
www.unisfair.com/calculate-your-carbon-footprint
www.venturebeat.com
www.cisco.com
www.informationweek.com
Mulligan Management Group, LLC When Planning a Hybrid or Virtual Event, We can provide your organization with
Event Planning
Social Media Strategy and Implementation
PowerPoint Presentation Solutions
Onsite Logistics
Contact Us at
330.472.7673

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Virtual Events: Real Results with Real Companies

by DedeMulligan on May 02, 2011

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