Virtual Events<br />Real Results with Real Companies<br />By Dede Mulligan<br />May 2, 2011<br />Mulligan Management Group...
What is a Virtual Event?<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />2...
a Virtual Event is…<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />3<br /...
Exposure
Web Traffic</li></ul>…Available 24/7<br />…Available to anyone who has a computer and high speed Internet connection<br />
How do you produce a Virtual Event?<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup...
Tips from Scott Vaughan OF<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br /...
WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />6...
WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />7...
WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />8...
May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />9<br />Face-to-Face Cost vs. Vi...
May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />10<br />Face-to-Face Cost vs. V...
May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />11<br />Offered Attendees<br />...
May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />12<br />Each Event Had Over<br ...
May 2, 2011<br />Mulligan Management Group, LLC       www.mulliganmanagementgroup.com<br />13<br />Social Media Used to Pr...
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Virtual Events: Real Results with Real Companies

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If you have always wondered why companies hold virtual events and trade shows, this brief presentation will give you some insight and hard data from various organizations as to the money, time, and carbon emissions they saved.

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Virtual Events: Real Results with Real Companies

  1. 1. Virtual Events<br />Real Results with Real Companies<br />By Dede Mulligan<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />1<br />
  2. 2. What is a Virtual Event?<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />2<br />
  3. 3. a Virtual Event is…<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />3<br />…a Digital Tool meant to generate for your organization<br /><ul><li>Interest
  4. 4. Exposure
  5. 5. Web Traffic</li></ul>…Available 24/7<br />…Available to anyone who has a computer and high speed Internet connection<br />
  6. 6. How do you produce a Virtual Event?<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />4<br />
  7. 7. Tips from Scott Vaughan OF<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />5<br />Focus on Your Brand and Message<br />Form a Team of Virtual Event Experts <br />Collect Feedback During Event<br />Use Social Media for Marketing<br />
  8. 8. WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />6<br />
  9. 9. WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />7<br />EXPANDED AUDIENCE REACH<br />Limitless Opportunity to Engage Worldwide Audiences<br />Information Week found <br />42% of their attendees were international<br />DRAMATIC COST SAVINGS<br />NO<br />Travel<br />Hotel<br />Per Diem<br />Lost Time at Work<br />
  10. 10. WHY HOLD Virtual Events?<br />May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />8<br />GREENER<br />Example of Typical Conference<br />2,000 Attendees<br />1,500 will Fly @ Average 500 Mile Distance<br />500 will Drive @ Average 100 Mile Distance<br />1,500 Hotel Night Stays<br />Virtual Event will save 422 tons in Carbon Emissions<br />BETTER DATA CAPTURE<br />Attendees need to Sign In<br />ORGANIZER WILL ACCESS<br />What Sessions they Attend<br />What Collateral they Download<br />What Booths they Visit<br />Instantaneous Feedback<br />
  11. 11. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />9<br />Face-to-Face Cost vs. Virtual Cost per Attendee<br />Leadership Summit<br />$2,800 F2F<br />$600 Virtual<br />Global Sales Meeting<br />$4,300 F2F<br />$437 Virtual<br />Equipment Used<br />InXpo Virtual Event Platform<br />Cisco TV<br />WebEx<br />TelePresence<br />“Virtual gives great ROI because it is 1/10th the cost with 10x the return.” – John Chambers, CEO of Cisco<br />Cisco GSX Virtual Event Results<br />20,000 Attendees from 89 Countries<br />93% of Registered Users Attended<br />Had 600 Conference Rooms<br />8,200 Participated in Group Chat Rooms<br />Saved334,000 Hours in Travel Time<br />211,000,000 Air Miles<br />84,400 Tons Carbon Emissions<br />
  12. 12. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />10<br />Face-to-Face Cost vs. Virtual Cost per Attendee<br />$2,100 F2F<br />$395 Virtual<br />Social Media about Event<br />4,200 Blogs <br />1,700 Tweets<br />Product Familiarity Increased by 17%<br />Cisco Live Hybrid Event Results<br />4,500 Virtual Attendees from 23 Countries<br />55% were first-time virtual attendees<br />Had 281 online offerings<br />365 Days Event was Open to Virtual Users<br />81% Very Likely to Purchase Cisco Products<br />
  13. 13. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />11<br />Offered Attendees<br />Online Learning<br />Live Chat<br />Discussion Forums<br />Virtual Exhibit Booths<br />Downloadable Collateral<br />Live Sessions<br />On-Demand Sessions<br />MedCo Health Solutions, Inc. Virtual Event Results<br />800 Virtual Attendees<br />Saved MedCo$1,000,000<br />
  14. 14. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />12<br />Each Event Had Over<br />900 Clicks <br />200 Downloads<br />TechWebVirtual Event Results<br />Held 18 virtual events in 2010<br />2,000+ Virtual Registrants for each event<br />Each Attendee, on average, spent over 2 hours at each event<br />
  15. 15. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />13<br />Social Media Used to Promote Event<br />Twitter<br />Facebook<br />Banner Advertising<br />Google AdWords<br />Website<br />Email Contest among Employees<br />GE Healthcare Virtual Tradeshow Results<br />4,000 Virtual Attendees<br />Attendees spent an average of 1.5 hour at booth<br />Had 15 taped demonstrations<br />15 Day Virtual Show<br />
  16. 16. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />14<br />Social Media Used to Promote Event<br />Twitter<br />Facebook<br />Blogging<br />Users could Chat online <br />during Event<br />United Way of Greater Cincinnati Virtual Event Results<br />465 Virtual Attendees from 196 Companies<br /> Increased Media Attention by 215%<br />Had 33% donor decline over last 10 years<br />Needed to Reach New and Younger Audience<br />
  17. 17. May 2, 2011<br />Mulligan Management Group, LLC www.mulliganmanagementgroup.com<br />15<br />Sources<br />www.foliomag.com<br />www.virtualedge.org<br />www.inxpo.com<br />www.unisfair.com/calculate-your-carbon-footprint<br />www.venturebeat.com<br />www.cisco.com<br />www.informationweek.com<br />Mulligan Management Group, LLC When Planning a Hybrid or Virtual Event, We can provide your organization with<br />Event Planning<br />Social Media Strategy and Implementation<br />PowerPoint Presentation Solutions<br />Onsite Logistics<br />Contact Us at<br />330.472.7673<br />

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