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Authorship
What it is
&
Why it is Important
8/19/2014 @DedeMulligan #i_Meet 1
What is Authorship?
It is a search standard for digital information
which includes:
• An author’s picture next to the cont...
What appears in
Authorship Rich Snippet
• Author’s G+ profile pic
• Full Name
• Number in their G+ Circle
• The Value: 150...
What are the Benefits of
Authorship to GCs?
• You are a verified identity to Google
• You will get noticed
• You become an...
What are the Benefits of
Authorship to i-Meet?
• Improves their search rankings
• Creates a verified connection
between th...
Bottom Line on
Authorship
Is the
future
of search!
8/19/2014 @DedeMulligan #i_Meet 6
What are the Steps to
Authorship?
1. Set up a Google+ Account
2. Put up a professional profile photo –
35% increase in cli...
What are the Steps to
Authorship?
Post this at the bottom of each i-Meet blog:
De-de Mulligan….(all the stuff Diane sent
y...
What are the Steps to
Authorship?
1. Connect your i-Meet Blogs to your G+
Site
2. Grow your G+ Circle
3. Post your i-Meet ...
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Google authorship what is it and why use it

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This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link between their blog posts, their name and the company they blog for.

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Transcript of "Google authorship what is it and why use it"

  1. 1. Authorship What it is & Why it is Important 8/19/2014 @DedeMulligan #i_Meet 1
  2. 2. What is Authorship? It is a search standard for digital information which includes: • An author’s picture next to the content that’s associated with them in the search result • A byline link that will go to your G+ account • Identifies the # in your Google+ circle and • Provides link for “More from this author” 8/19/2014 @DedeMulligan #i_Meet 2
  3. 3. What appears in Authorship Rich Snippet • Author’s G+ profile pic • Full Name • Number in their G+ Circle • The Value: 150% Higher Click Through Rate on Blogs versus no snippet 8/19/2014 @DedeMulligan #i_Meet 3
  4. 4. What are the Benefits of Authorship to GCs? • You are a verified identity to Google • You will get noticed • You become an established authority 8/19/2014 @DedeMulligan #i_Meet 4
  5. 5. What are the Benefits of Authorship to i-Meet? • Improves their search rankings • Creates a verified connection between the i-Meet blog post and you • Adds value to search results and content • It helps “the little guy” 8/19/2014 @DedeMulligan #i_Meet 5
  6. 6. Bottom Line on Authorship Is the future of search! 8/19/2014 @DedeMulligan #i_Meet 6
  7. 7. What are the Steps to Authorship? 1. Set up a Google+ Account 2. Put up a professional profile photo – 35% increase in click through rates 3. Make sure your i-Meet name match your G+ Name 8/19/2014 @DedeMulligan #i_Meet 7
  8. 8. What are the Steps to Authorship? Post this at the bottom of each i-Meet blog: De-de Mulligan….(all the stuff Diane sent you)….Come follow me on Google+ Hyperlink Google+ with the following: https://plus.google.com/u/0/+DedeMullig anCMPCMM/?rel=author 8/19/2014 @DedeMulligan #i_Meet 8
  9. 9. What are the Steps to Authorship? 1. Connect your i-Meet Blogs to your G+ Site 2. Grow your G+ Circle 3. Post your i-Meet Blogs on G+ 4. Use hashtags 8/19/2014 @DedeMulligan #i_Meet 9
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