Google authorship what is it and why use it

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This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link …

This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link between their blog posts, their name and the company they blog for.

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  • 1. Authorship What it is & Why it is Important 8/19/2014 @DedeMulligan #i_Meet 1
  • 2. What is Authorship? It is a search standard for digital information which includes: • An author’s picture next to the content that’s associated with them in the search result • A byline link that will go to your G+ account • Identifies the # in your Google+ circle and • Provides link for “More from this author” 8/19/2014 @DedeMulligan #i_Meet 2
  • 3. What appears in Authorship Rich Snippet • Author’s G+ profile pic • Full Name • Number in their G+ Circle • The Value: 150% Higher Click Through Rate on Blogs versus no snippet 8/19/2014 @DedeMulligan #i_Meet 3
  • 4. What are the Benefits of Authorship to GCs? • You are a verified identity to Google • You will get noticed • You become an established authority 8/19/2014 @DedeMulligan #i_Meet 4
  • 5. What are the Benefits of Authorship to i-Meet? • Improves their search rankings • Creates a verified connection between the i-Meet blog post and you • Adds value to search results and content • It helps “the little guy” 8/19/2014 @DedeMulligan #i_Meet 5
  • 6. Bottom Line on Authorship Is the future of search! 8/19/2014 @DedeMulligan #i_Meet 6
  • 7. What are the Steps to Authorship? 1. Set up a Google+ Account 2. Put up a professional profile photo – 35% increase in click through rates 3. Make sure your i-Meet name match your G+ Name 8/19/2014 @DedeMulligan #i_Meet 7
  • 8. What are the Steps to Authorship? Post this at the bottom of each i-Meet blog: De-de Mulligan….(all the stuff Diane sent you)….Come follow me on Google+ Hyperlink Google+ with the following: https://plus.google.com/u/0/+DedeMullig anCMPCMM/?rel=author 8/19/2014 @DedeMulligan #i_Meet 8
  • 9. What are the Steps to Authorship? 1. Connect your i-Meet Blogs to your G+ Site 2. Grow your G+ Circle 3. Post your i-Meet Blogs on G+ 4. Use hashtags 8/19/2014 @DedeMulligan #i_Meet 9