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Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
Google authorship what is it and why use it
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Google authorship what is it and why use it

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This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link …

This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link between their blog posts, their name and the company they blog for.

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  • 1. Authorship What it is & Why it is Important 8/19/2014 @DedeMulligan #i_Meet 1
  • 2. What is Authorship? It is a search standard for digital information which includes: • An author’s picture next to the content that’s associated with them in the search result • A byline link that will go to your G+ account • Identifies the # in your Google+ circle and • Provides link for “More from this author” 8/19/2014 @DedeMulligan #i_Meet 2
  • 3. What appears in Authorship Rich Snippet • Author’s G+ profile pic • Full Name • Number in their G+ Circle • The Value: 150% Higher Click Through Rate on Blogs versus no snippet 8/19/2014 @DedeMulligan #i_Meet 3
  • 4. What are the Benefits of Authorship to GCs? • You are a verified identity to Google • You will get noticed • You become an established authority 8/19/2014 @DedeMulligan #i_Meet 4
  • 5. What are the Benefits of Authorship to i-Meet? • Improves their search rankings • Creates a verified connection between the i-Meet blog post and you • Adds value to search results and content • It helps “the little guy” 8/19/2014 @DedeMulligan #i_Meet 5
  • 6. Bottom Line on Authorship Is the future of search! 8/19/2014 @DedeMulligan #i_Meet 6
  • 7. What are the Steps to Authorship? 1. Set up a Google+ Account 2. Put up a professional profile photo – 35% increase in click through rates 3. Make sure your i-Meet name match your G+ Name 8/19/2014 @DedeMulligan #i_Meet 7
  • 8. What are the Steps to Authorship? Post this at the bottom of each i-Meet blog: De-de Mulligan….(all the stuff Diane sent you)….Come follow me on Google+ Hyperlink Google+ with the following: https://plus.google.com/u/0/+DedeMullig anCMPCMM/?rel=author 8/19/2014 @DedeMulligan #i_Meet 8
  • 9. What are the Steps to Authorship? 1. Connect your i-Meet Blogs to your G+ Site 2. Grow your G+ Circle 3. Post your i-Meet Blogs on G+ 4. Use hashtags 8/19/2014 @DedeMulligan #i_Meet 9

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