As a developing independent agency, Decode brings up the importance of branding strategy and how it effectively applies to multiple marketing and communication touch points, especially within the ever-changing digital environment.

2. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Who We Are
What We Believe
What We Do
How We Do It
What We Have Done
Let’s Connect
Content

3. Who We Are
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!
Our Agency & People

4. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
We are your creative companion to extract, upraise, and refresh your brand. We explore every digital
medium to fulfill every brand’s unique requirements.
!
!
!
We are independent agency. Founded in 2013 and based in Jakarta.
Decode means to diligently translate message
from code into clear language in branding and
digital creative strategy.

5. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
We Create Brand Experience™

6. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
dan@decodeagency.co
@dannyhananto
Danny R. Hananto
Digital Director
Dan is a co-founder of Decode and a creative at heart who loves simple and effective
design. He’s a Multimedia Design graduate who felt the lure of digital early on.
His critical thinking and keen eye for details oversees all the creative output of the
agency and he works closely with our clients to make sure their needs and to create
smart, effective and conceptual digital work.
!
You could describe Dan as a sci-fi lover, action figures-comics aficionado, baller,
sneakerhead, and tech geek.

7. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
tyo@decodeagency.co
@mas_sulistiyo
Mas Sulistiyo
Branding Director
People know him as Tyo. He is a co-founder of Decode who is passionate in creative
and loves simplicity. He’s a graphic and multimedia design graduate who is experienced
in branding. Tyo works closely with our client to make sure that the brand strategy goes
along with the company’s vision and mission, and being presented in an engaging,
rational visual expressions.
!
Tyo is an Apple ‘evangelist’ and Manchester United fans who spends his leisure time
watching anime and read manga.

8. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
dla@decodeagency.co
@dlaclara
D’la Clara Nindya Nan Insani
Strategic Account Director
D'la is a co-founder of Decode who takes care of the whole communications within
and outside the team. She was graduated from Brand Management Studies in
The Netherlands then back in Jakarta when the digital era was just blooming in the
country. Her supple character and interest in human insights drives her passion even
more to connect with clients and potential businesses.
!
D'la is known as a gastronomic explorer, a learning cook, anime and sci-fi fans, and
a constant apprentice of healthy lifestyle.

9. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
To dream up works that we’d be proud of and build lasting relationship with people we respect.
We rely on strong teamwork, pushing and inspiring
one another in pursuing for creative freedom.

10. What We Believe
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Our Basic Principles

11. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
The creation of an identity calls for a specific, dedicated process. Clients are our best partner when
it comes to nurturing the brand and watch it grows.
!
Therefore, we always work very closely with our partners in a highly collaborative way that embraces
intelligence, value and big thinking.
Branding is fundamental. Building brands builds
incredible value for companies and corporations.

12. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
A strong brand is all you need to start an everlasting
prosperous journey.
Today, consumers don’t come down to what you sell or what you do. It’s about who you are and what
you stand for. Your brand is your promise to your consumers. It tells them what they can expect from
your products and services, and it differentiates what you offer from the other players.
!
Now we’re stepping on the digital era, where your brand lives 24 hours, 7 days a week, 365 days a year
within people’s life.
!
And we are here to accompany you.

13. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
CUSTOMERS, CLIENTS &
PROSPECTS
Not only benefit to your business, but
also to all stakeholders involved,
including other business possibilities.
DIGITAL ADVERTISING &
SOCIAL MEDIA
The story can be easily told by
anyone, online and offline. Everyone
is your brand ambassadors.
MARKETING COMMUNICATION
Easily applied in any marketing
communication means with clear,
engaging, rational message.
STRONG BRANDS
Stays in people’s mind, and stay as
their preference. And not only
resonates in consumers’ mind, the
brand will be part of their lives.
The Whole Experience that Matters

14. What We Do
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Our Passion & Capabilities

15. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
We expertly blend strategy, creativity, and latest
technology to bring ideas to life.
+ +
STRATEGY
Concrete strategy is the key to achieve the
desired objective. Analysis of the
competitors, target audience, and market
trend are some data and insight we use to
position your brand in the competition and
identify the best opportunity in the market.
CREATIVITY
We work for the most effective idea, both
online and offline. Our crafts always have
your target audience in mind, something
that they want to be part of and engage.
This is the story where your brand and
your audience connect.
TECHNOLOGY
We see technology is not ‘just a tool’, it’s
part of the key values. No matter what it's
about branding or digital service, we know
how to use the-most-effective
technologies to bring ideas to life.

16. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Products & Services
BRAND DEVELOPMENT
Brand Vision & Mission
Brand Essence
Brand Values
Brand Positioning
Brand Architecture
Corporate Identity &
Style Guides
!
Marketing Collateral
Point-of-Sales
Signage System
Packaging Design
DIGITAL ADVERTISING
360 Digital Strategy
Web & Mobile Development
Creative Online Ads
On-ground Digital Activity
Analytics & Evaluation
Mobile Applications
!
!
Social Media Strategy
Communities & Influencers
Outreach
KPI & Reporting

17. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Brand strategy doesn’t stop in logo. Your brand strategy is how, what, where, when
and to whom you plan on communicating and delivering on your brand messages. It’s
your website, packaging and promotional materials--all of which should integrate your
logo--communicate your brand.
!
A holistic approach from collecting data, analyzing the market, all the way to the
integrated communications touch points strategy is what a great brands are made of.
Brand Development

18. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
This is where strategic thinking meets effective design and technology. We build
sustainable connections between brands and their audiences. We tell a story through
integrated touch points as compelling solutions.
!
The means can be vary from a simple social media strategy and how to expand to
forums, relevant communities and influencers, to website and on-ground digital
activation.
!
All the possibilities are there, and we are here to assign the most effective means and
deliver the solution.
Digital Advertising

19. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
That’s what an amazing brand does.
Our end goal is to develop an amazing brand
experience based on intelligence through strategy
and creatives excellence.

20. How We Do It
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!
Our Working Process

21. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
We integrate Decode Cycle™ approach and
methodology technique, utilizing digital medium
to ensure relevant + unique creative output.
We manage the problem and expectation according to the real insights and findings.
The match in between become the opportunities that we engineer into ideas, which we display in
multiple touch points. The process goes along as the audience speaks.
!
!
!
And trust us, this should take some time.

22. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
LAUNCH & MANAGE
Once the project is launched, we
monitor it like nurturing a child.
We track them to build strong database
that will benefit our partners.
DESIGN & DEVELOP
Start the action in timely manner.
We apply the strategy and not
afraid to redo the method for
better result.
PLANNING & IDEATE
Strategic means knowing what we do
before making the big plan. We
scratch the unthinkable points and
merge them into logic steps.
LISTEN & OBSERVE
We put our ears beyond listening.
We capture the initial message that
sometimes unheard and convey its
true designation.
Decode Cycle™

23. What We Have Done
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!
Our Proud Works

24. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Danny R. Hananto
Digital Director

25. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Danny R. Hananto
Digital Director

26. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Danny R. Hananto
Digital Director

27. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Danny R. Hananto
Digital Director

28. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Mas Sulistiyo
Branding Director

29. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Mas Sulistiyo
Branding Director

30. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Mas Sulistiyo
Branding Director

31. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Mas Sulistiyo
Branding Director

32. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
Mas Sulistiyo
Branding Director

33. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
D’la Clara Nindya Nan Insani
Strategic Account Director

34. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
D’la Clara Nindya Nan Insani
Strategic Account Director

35. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.
D’la Clara Nindya Nan Insani
Strategic Account Director

36. Let’s Connect
D’la Clara Nindya Nan Insani / Strategic Account Director
(+62) 812 901 0011
dla@decodeagency.co / dcnindya@gmail.com
!
www.decodeagency.co
@decodeagency_id

37. This presentation has been prepared specifically for Decode. The content of this presentation may not be used,
duplicated or transmitted in any form without the written consent from Decode. 2013 All rights reserved.