Welcome to the Irish Recruiters       Tuesday Club           August 25th 2009  “Using Twitter to Recruit”
So why was Irish Recruiters set up by Declan Fitzgerald      To Provide a New Forum  •    For Irish agency recruiters, in-...
It is not the NRF or CIPD – It has a technology focus  Subjects of interest  •   The Future of Recruitment  •   Technology...
Who am I?
My blog: The Irish Cyber Sleuth
Update facts about Irish Recruiters membership•   944 members!                            Deloitte           Digicel     –...
What plans have I for the group!                 Created by Declan Fitzgerald, Microsoft
Education and Community     • 3rd of June ½ day conference (next to be help before Christmas FY09)     • Hot Topics in the...
Agenda• Presentation:– 30 mins  – Using Twitter to Recruit! Worth it or not?• Three Discussion Topics – 1.5 hour  – How ar...
Who is present•   John Mooney, Kala Technologies     •   Martina Ryan, Bank of Ireland•   Jonathan Campbell, Select People...
Questions for the group• How many people’s company here has a Twitter  account?• How many has more than 1, 5, 10?• How man...
Considerations for starters• Do you have a social media strategy and how does it fit in with it?• Is your strategy integra...
Why use it?
It’s growing here too! (50 most influential in Ireland)
More Irish examples
Irish Companies on Twitter• http://www.mulley.net/2008/08/23/irish-  companies-on-twitter/• http://golez.net/irish-twitter...
It can improve your businessOpportunities• Market Research                •   Socialising• Customer and Technical         ...
Enterprise advice before you start• Where are your customers and what social media tools  are they using: Radian6 and Tech...
Enterprise advice before you start• http://tweetburner.com/ -check your URL  analytics• http://www.twtmailer.com/ - check ...
Enterprise advice before you start-            build community• • Twitter search – This is the only search function  actua...
Using it as part of your strategy
Microsoft Recruiter Example
Examples of Use in Microsoft
Twitter Job Search • WLook for software engineer jobs in Dublin
Use an aggregator – like TweetDeckAnother option is http://seesmic.com/
My Account
Export to CV using “Friend or Follow”                     Create a CSV file with your                     followers or tho...
Tweetie for the iPhone
Example of Irish Recruiter Twitters        (@irishrecruiters)@cplhr @cplmarketing             @Jobs2Ireland@marketingeire ...
It’s going to get a lot more interesting!• Facebook has launched a new Twitter app• Microsoft and Google are indexing twit...
Get creative!• Finding Tweeter bloggers:  – PR inposttitle:"on twitter" OR inposttitle:"follow    me" twitter• Finding can...
Follow on reading• Twitter basics:  – http://www.kcnn.org/modules/twitter_basics/• 12 Twitter iPhone apps:  – http://theap...
Let’s break into groups!DISCUSSIONS
Format•   Please break into groups of 5•   Please separate from colleagues you work with•   30 second intro from everyone ...
QuestionsGood News Stories, Facts or Figures: What positive news       is coming out from the Irish economy or Irish  recr...
Future Events• The Future of Recruitment – Part 2: The Road  Ahead – 7th October 2009  – http://thefutureofrecruitment.eve...
The EndThanks for coming!
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Example of Irish Recruiters Tuesday Club 2009 Content regarding using Twitter for recruiting. Contact declan.fitzgerald [at] gmail.com to learn more about Irish Recruiters

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Example of Irish Recruiters Tuesday Club 2009 Content e twitter to recruit tuesday club august 25_slide share example

  1. 1. Welcome to the Irish Recruiters Tuesday Club August 25th 2009 “Using Twitter to Recruit”
  2. 2. So why was Irish Recruiters set up by Declan Fitzgerald To Provide a New Forum • For Irish agency recruiters, in-house recruiters, job boards and the public bodies to come together to get to know each other, debate and share ideas and raise the sophistication of recruitment in Ireland To improve @ 4 levels • Globally • Nationally • Our Own Companies • Ourselves To share • Open, honest, innovative dialogue • In a respectful collaborative environment
  3. 3. It is not the NRF or CIPD – It has a technology focus Subjects of interest • The Future of Recruitment • Technology’s relationship with recruitment • Current Market Conditions • Who we all are • Interviewing • Mergers, Acquisitions & Redundancies • Improving Ireland’s ability to attract talent Note: If you want to join the group or know people who may want to join please visit: http://www.linkedin.com/groupRegistration?gid=46316 Created by Declan Fitzgerald, Microsoft
  4. 4. Who am I?
  5. 5. My blog: The Irish Cyber Sleuth
  6. 6. Update facts about Irish Recruiters membership• 944 members! Deloitte Digicel – 847 last meeting Diageo Pocket Kings – 1247 under Staffing, Ireland in LI Hertz – 125 blocked Amnesty Sales Force• 74 CEO/Owners and 50 directors of Cisco Accenture Recruitment Agencies Pfizer Siemens• 212 recruitment agencies Tesco ARUP represented (135 in NRF) Vodafone Eircom The Irish Times• 10 Job Boards represented Bank of Ireland Pocket Kings• 3 ATS owners Bank of Scotland Microsoft• 52 Recruitment Managers from 113 Ulster Bank Modus Link companies BT Independent Morgan McKinley• Approx 6% are from overseas Abbot Dell• 21% of members are non agency Board Bia Google Yahoo Xerox
  7. 7. What plans have I for the group! Created by Declan Fitzgerald, Microsoft
  8. 8. Education and Community • 3rd of June ½ day conference (next to be help before Christmas FY09) • Hot Topics in the industry with presenters from multiple industries • Interviews with members of the club hosted on blog and YouTube • Best of recruitment on You Tube • To meet up and network • To debate relevant industry topics Created by Declan Fitzgerald, Microsoft
  9. 9. Agenda• Presentation:– 30 mins – Using Twitter to Recruit! Worth it or not?• Three Discussion Topics – 1.5 hour – How are you using Twitter and feedback to date? – Green Shoots! – The Recruitment Black Hole!
  10. 10. Who is present• John Mooney, Kala Technologies • Martina Ryan, Bank of Ireland• Jonathan Campbell, Select People • Sarah Lynch, Bank of Ireland• Jacqui Van Teutem, Raretec • Emer MacShane, Eircom• Jan Rose, Harvey Nash • Deirdre Moran, Microsoft• Barry Smyth, MCS Personnel • Noel Reidy, Google• Siobhan OKeefe, Merc • Pairic ODowd, Prima• Lindsay Browning, CPL • Garret Woods, Alexander Mann• Elaine McMahon, CPL • Roderick Smyth, Arithorn• Angela Byrne Parc, Aviation • John Phelan, Caliber• Nicola Reid, Hudson • Jackie Brown, Jackie Brown• Ian Wortley, Jackie Brown Medical Medical
  11. 11. Questions for the group• How many people’s company here has a Twitter account?• How many has more than 1, 5, 10?• How many have private accounts?• How many people have made a direct hire or sale using Twitter?• How many people here have never sent a Tweet in their life?• How many people are Twitter converts• How many don’t know whether “To Tweet or Not to Tweet”?
  12. 12. Considerations for starters• Do you have a social media strategy and how does it fit in with it?• Is your strategy integrated with your current PR and Marketing departments?• Why do you want to use Twitter? Making your business case! Do you have in buy in for a content calendar?• Dive in but think about having a Twitter policy (content, frequency, tone, etc)?• What are the analytics you are using to analyse your performance?• Do you have the time and resources to dedicate to it?• Do you need multiple accounts?• What is your handle and making it SEO friendly?• What apps should I use to start?
  13. 13. Why use it?
  14. 14. It’s growing here too! (50 most influential in Ireland)
  15. 15. More Irish examples
  16. 16. Irish Companies on Twitter• http://www.mulley.net/2008/08/23/irish- companies-on-twitter/• http://golez.net/irish-twitter-index/
  17. 17. It can improve your businessOpportunities• Market Research • Socialising• Customer and Technical • Find Answers Support • Build Your Brand• Faster than RSS • Learn from Thought Leaders• Polls/Surveys • Become a Thought Leader• Monitoring who is talking about your brand • Advertise your company• Build Trust and its products, services (twitter.com/saplistens) and updates• Conduct Competitive Research (twitter.com/dell_mini)
  18. 18. Enterprise advice before you start• Where are your customers and what social media tools are they using: Radian6 and Techrigy’s SM2 offer tools to assist with this. You can use these tools to identify who specifically are the social media influencers that talk about your brand, your industry, and your competition and you can plan to engage them on a more personal level.• CoTweet is another web-based Twitter client built for the enterprise. It offers multi-user and multi-profile support, and integrated Bit.ly reporting. CoTweet is used by Jet Blue, Sun Microsystems, Starbucks, Whole Foods, and even Twitter itself.
  19. 19. Enterprise advice before you start• http://tweetburner.com/ -check your URL analytics• http://www.twtmailer.com/ - check who is retweeting you• TweetVolume : Enter keywords and a graph will be built showing the frequency of the keywords. It’s great for seeing how often your company is referred to versus competitors or doing a buzzword trend analysis.
  20. 20. Enterprise advice before you start- build community• • Twitter search – This is the only search function actually hosted by Twitter. It’s extremely easy to use and offers comprehensive results. • TwellowTwellow – An application similar to Twitter search except that you can search by categories (which makes results more targeted). • TwitDir – I like TwitDir because it offers a search function and breaks Twitter users into categories like the top 100 people followed and top 100 updaters. •A more recent addition worth checking out is the Twitter people directory, WeFollowWeFollow
  21. 21. Using it as part of your strategy
  22. 22. Microsoft Recruiter Example
  23. 23. Examples of Use in Microsoft
  24. 24. Twitter Job Search • WLook for software engineer jobs in Dublin
  25. 25. Use an aggregator – like TweetDeckAnother option is http://seesmic.com/
  26. 26. My Account
  27. 27. Export to CV using “Friend or Follow” Create a CSV file with your followers or those whom you follow with friendorfollow.com and use Excel’s sort and search functions to learn quite a bit about those people. You can filter by their location, keywords in their bios, etc. You can do the same on LinkedIn
  28. 28. Tweetie for the iPhone
  29. 29. Example of Irish Recruiter Twitters (@irishrecruiters)@cplhr @cplmarketing @Jobs2Ireland@marketingeire @irishrecruit@cplitsupport @CPLMultilingual @Workyworks @jobsdotie@careerscoacheu @cplhealtcare @Flexitimer @TalentTank@janrosa @RecruitmentSoft @recruitireland@FrankBrown @MedicalJobsIRL@VantageLtd @EDENRecruitment @RecruitDirect@CareersRegister@medicaljobsguru @permjobs@selectpeople @ScienceIreland@mynewcv @irish_jobs
  30. 30. It’s going to get a lot more interesting!• Facebook has launched a new Twitter app• Microsoft and Google are indexing twits• Microsoft has launched Vine in beta• Twitter will launch soon professional services, business applications and a self monetising platform soon!• The market for real time relevancy has only begun
  31. 31. Get creative!• Finding Tweeter bloggers: – PR inposttitle:"on twitter" OR inposttitle:"follow me" twitter• Finding candidates bios: – site:twitter.com "bio * engineer" -careers ireland | dublin
  32. 32. Follow on reading• Twitter basics: – http://www.kcnn.org/modules/twitter_basics/• 12 Twitter iPhone apps: – http://theappleblog.com/2008/12/03/12-twitter- apps-for-the-iphone/• New Facebook Twitter App: – http://www.facebook.com/apps/application.php?i d=111757625714
  33. 33. Let’s break into groups!DISCUSSIONS
  34. 34. Format• Please break into groups of 5• Please separate from colleagues you work with• 30 second intro from everyone – Company, Title, Industry Speciality• Round robin approach where everyone gets 2 minutes to speak and then a free for all• Can I ask one volunteer to be chair for the discussion and decide when to move the Musical chairs conversation on and one volunteer for scribe.• Be respectful to the audience and do not sell your products or services inappropriately (use your business cards to talk offline)• At the end the chairman speak for a minute on what salient points you’d like to share
  35. 35. QuestionsGood News Stories, Facts or Figures: What positive news is coming out from the Irish economy or Irish recruitment industry that should give recruiters cause for optimism? What green shoots are people seeing? Is contracting recruitment holding up better than full- fee placements. How long will the recession go on? The Recruitment Black Hole: How are recruiters responding to the flood of CVs now coming their way! How can we improve the candidate experience when volumes are extremely high? Discussion, here.
  36. 36. Future Events• The Future of Recruitment – Part 2: The Road Ahead – 7th October 2009 – http://thefutureofrecruitment.eventbrite.com/• Irish Recruiters Christmas Dinner – 3rd of December ?
  37. 37. The EndThanks for coming!
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