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There Isn’t One Way to Do Social Media
VOICE IS AN ESSENTIAL ELEMENT <ul><li>In Social Media you need to be: </li></ul><ul><li>Consistent </li></ul><ul><li>Relev...
WHY VOICE MATTERS  <ul><li>Voice Creates Movements </li></ul><ul><li>“ I had a dream. ” </li></ul>
WHY VOICE MATTERS  <ul><li>Voice Changes History </li></ul><ul><li>“ I do. ” </li></ul>
WHY VOICE MATTERS  <ul><li>Voice Identifies Brands </li></ul><ul><li>“ Just do it. ” </li></ul>
WHY VOICE MATTERS  <ul><li>Voice Sells </li></ul><ul><li>“ What ’ s in Your Wallet? ” </li></ul>
WHY VOICE MATTERS  <ul><li>Voice Creates Recognition </li></ul><ul><li>“ I didn’t recognize your voice!” </li></ul>
WHY VOICE MATTERS
WHERE DO YOU USE VOICE? <ul><li>Website Content </li></ul><ul><li>Blogs </li></ul><ul><li>News Releases </li></ul><ul><li>...
EXAMPLES OF VOICE
EXAMPLES OF VOICE
EXAMPLES OF VOICE
HOW DO I FIND MY VOICE? <ul><li>* See handouts </li></ul>
WHAT AM I SAYING? <ul><li>High Quality </li></ul><ul><li>Best </li></ul><ul><li>Fastest </li></ul><ul><li>Most Unique </li...
 
“ Be Yourself, Everyone Else is Already Taken. ” –  Oscar Wilde
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The Importance of Voice in Social Media Content Strategy

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Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.

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Transcript of "The Importance of Voice in Social Media Content Strategy"

  1. 2. There Isn’t One Way to Do Social Media
  2. 3. VOICE IS AN ESSENTIAL ELEMENT <ul><li>In Social Media you need to be: </li></ul><ul><li>Consistent </li></ul><ul><li>Relevant </li></ul><ul><li>Valuable </li></ul><ul><li>Personable </li></ul><ul><li>You </li></ul><ul><li>You are speaking directly to your audience in a voice that reflects your identity. </li></ul>
  3. 4. WHY VOICE MATTERS <ul><li>Voice Creates Movements </li></ul><ul><li>“ I had a dream. ” </li></ul>
  4. 5. WHY VOICE MATTERS <ul><li>Voice Changes History </li></ul><ul><li>“ I do. ” </li></ul>
  5. 6. WHY VOICE MATTERS <ul><li>Voice Identifies Brands </li></ul><ul><li>“ Just do it. ” </li></ul>
  6. 7. WHY VOICE MATTERS <ul><li>Voice Sells </li></ul><ul><li>“ What ’ s in Your Wallet? ” </li></ul>
  7. 8. WHY VOICE MATTERS <ul><li>Voice Creates Recognition </li></ul><ul><li>“ I didn’t recognize your voice!” </li></ul>
  8. 9. WHY VOICE MATTERS
  9. 10. WHERE DO YOU USE VOICE? <ul><li>Website Content </li></ul><ul><li>Blogs </li></ul><ul><li>News Releases </li></ul><ul><li>Brochures </li></ul><ul><li>Emails </li></ul><ul><li>Facebook Posts </li></ul><ul><li>Tweets </li></ul><ul><li>Linked In Profiles </li></ul>
  10. 11. EXAMPLES OF VOICE
  11. 12. EXAMPLES OF VOICE
  12. 13. EXAMPLES OF VOICE
  13. 14. HOW DO I FIND MY VOICE? <ul><li>* See handouts </li></ul>
  14. 15. WHAT AM I SAYING? <ul><li>High Quality </li></ul><ul><li>Best </li></ul><ul><li>Fastest </li></ul><ul><li>Most Unique </li></ul><ul><li>Boring! </li></ul>
  15. 17. “ Be Yourself, Everyone Else is Already Taken. ” – Oscar Wilde
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