The Importance of Voice in Social Media Content Strategy
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The Importance of Voice in Social Media Content Strategy

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Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.

Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.

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  • 1.  
  • 2. There Isn’t One Way to Do Social Media
  • 3. VOICE IS AN ESSENTIAL ELEMENT
    • In Social Media you need to be:
    • Consistent
    • Relevant
    • Valuable
    • Personable
    • You
    • You are speaking directly to your audience in a voice that reflects your identity.
  • 4. WHY VOICE MATTERS
    • Voice Creates Movements
    • “ I had a dream. ”
  • 5. WHY VOICE MATTERS
    • Voice Changes History
    • “ I do. ”
  • 6. WHY VOICE MATTERS
    • Voice Identifies Brands
    • “ Just do it. ”
  • 7. WHY VOICE MATTERS
    • Voice Sells
    • “ What ’ s in Your Wallet? ”
  • 8. WHY VOICE MATTERS
    • Voice Creates Recognition
    • “ I didn’t recognize your voice!”
  • 9. WHY VOICE MATTERS
  • 10. WHERE DO YOU USE VOICE?
    • Website Content
    • Blogs
    • News Releases
    • Brochures
    • Emails
    • Facebook Posts
    • Tweets
    • Linked In Profiles
  • 11. EXAMPLES OF VOICE
  • 12. EXAMPLES OF VOICE
  • 13. EXAMPLES OF VOICE
  • 14. HOW DO I FIND MY VOICE?
    • * See handouts
  • 15. WHAT AM I SAYING?
    • High Quality
    • Best
    • Fastest
    • Most Unique
    • Boring!
  • 16.  
  • 17. “ Be Yourself, Everyone Else is Already Taken. ” – Oscar Wilde