#cmworld
“There is no B2B or B2C.
It’s all P2P.”
Debbie Williams
Co-Founder/Chief Content Officer, SPROUT Content
@debwill...
#cmworld
The Era of Transparency
#cmworld
The Era of Transparency
#1 Lesson for Brands
Communicating person-to-person,
authentically and transparently, is ...
#cmworld
P2P
@debwilliams23@debwilliams23
@debwilliams23
#cmworld
P2P Success Stories: Lays
#cmworld
P2P Success Stories: Patagonia
#cmworld
P2P Success Stories: Core Power Yoga
#cmworld
How do you make yourself into an authentic P2P brand?
@debwilliams23
#cmworld
#cmworld
#cmworld
#cmworld
“(ABC COMPANY) consistently exceeds its
clients’ expectations by providing
extraordinary customer service and sta...
#cmworld
@debwilliams23
#cmworld
Write How You Speak!
Re-read your content. Edit to
make sure it sounds like
you’re talking. Read it out
loud and ...
#cmworld
#cmworld
DON’T BE AFRAID TO REVEAL YOUR SECRET SAUCE
The fear of “over sharing” is a common concern, especially among smal...
#cmworld
#cmworld
#cmworld
Empower employees and
customers to contribute to
your blog, build public
personas and share their ideas
and exper...
#cmworld
“Your brand is what
other people say
about you when
you’re not in the
room.” —Jeff Bezos
#cmworld
Remember: You’re always speaking to
actual people, your paying customers.
#cmworld
Say Something!
#cmworld
Don’t have a meltdown
#cmworld
How do you make yourself into an authentic P2P brand?
#cmworld
@debwilliams23
“In a time of universal deceit, telling the truth
is a revolutionary act.” -George Orwell
#cmworld
DEBBIE WILLIAMS
Chief Content Officer/Co-Founder
@debwilliams23
www.sproutcontent.com
debbie@sproutcontent.com
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Content Marketing is P2P

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See why communicating person-to-person, authentically and transparently, is the only way to do business today.

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Content Marketing is P2P

  1. 1. #cmworld “There is no B2B or B2C. It’s all P2P.” Debbie Williams Co-Founder/Chief Content Officer, SPROUT Content @debwilliams23/@sproutcontent
  2. 2. #cmworld The Era of Transparency
  3. 3. #cmworld The Era of Transparency #1 Lesson for Brands Communicating person-to-person, authentically and transparently, is the only way to do business today. @debwilliams23
  4. 4. #cmworld P2P @debwilliams23@debwilliams23 @debwilliams23
  5. 5. #cmworld P2P Success Stories: Lays
  6. 6. #cmworld P2P Success Stories: Patagonia
  7. 7. #cmworld P2P Success Stories: Core Power Yoga
  8. 8. #cmworld How do you make yourself into an authentic P2P brand? @debwilliams23
  9. 9. #cmworld
  10. 10. #cmworld
  11. 11. #cmworld
  12. 12. #cmworld “(ABC COMPANY) consistently exceeds its clients’ expectations by providing extraordinary customer service and state of the art technology. Our carefully selected staff produces the highest quality (products) with the fastest turnaround. We guarantee that your business will be attended to immediately with expertise and integrity.”
  13. 13. #cmworld @debwilliams23
  14. 14. #cmworld Write How You Speak! Re-read your content. Edit to make sure it sounds like you’re talking. Read it out loud and If it feels unnatural, fix it.
  15. 15. #cmworld
  16. 16. #cmworld DON’T BE AFRAID TO REVEAL YOUR SECRET SAUCE The fear of “over sharing” is a common concern, especially among small and mid-size businesses that are not used to being so transparent. Don’t be afraid to “give away your secrets!”
  17. 17. #cmworld
  18. 18. #cmworld
  19. 19. #cmworld Empower employees and customers to contribute to your blog, build public personas and share their ideas and experiences.
  20. 20. #cmworld “Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos
  21. 21. #cmworld Remember: You’re always speaking to actual people, your paying customers.
  22. 22. #cmworld Say Something!
  23. 23. #cmworld Don’t have a meltdown
  24. 24. #cmworld How do you make yourself into an authentic P2P brand?
  25. 25. #cmworld @debwilliams23 “In a time of universal deceit, telling the truth is a revolutionary act.” -George Orwell
  26. 26. #cmworld DEBBIE WILLIAMS Chief Content Officer/Co-Founder @debwilliams23 www.sproutcontent.com debbie@sproutcontent.com
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