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Blog writing presentation


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basic blogging guide, getting started with a blog, blog as a content marketing tactic …

basic blogging guide, getting started with a blog, blog as a content marketing tactic

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  • 1. Blog Writing 101
  • 2. Define Your Goals
    • Are you trying to establish yourself as an expert in your field?
    • Are you trying to promote your business and easily update twitter/facebook?
    • Are you simply blogging for fun and to share your ideas and opinions?
    • Are you blogging to deliver fresh content or increase links to your website?
  • 3. Define Your Audience Expectations
    • Your blog reflects your brand. Know your audience and consistently speak to them in the right tone and voice.
    • Are they seeking professional information and discussions?
    • Do they want to be entertained with fun and laughter?
    • teenagers vs. corporate professionals
    • race care drivers vs. gardeners
  • 4. Choose a Platform
    • Blogger
    • TypePad
    • Posterous
    • WordPress
    • Compendium
  • 5. How do I Come Up with Ideas
    • Create a monthly “editorial calendar” or database of ideas to pull from:
    • Take a recent experience and share it
    • Answer questions commonly asked by clients
    • Comment on other blog articles
    • Turn a press release into a blog article
    • Comment on an industry trend
  • 6. Start Writing
    • Basic Blogging Style Guide
    • Choose your voice and keep it consistent.
    • Short sentences and paragraphs are best. (Seth Godin)
    • Link to valuable information. (articles, books, products, bios, explanatory materials on other sites)
    • Write less - aim for 250 words.
    • Tell as much of the story as you can in the headline.
    • Don't take yourself too seriously.
    • Make sure your posts are easy to scan.
  • 7. Let Go of Old Thought Patterns
    • One of the most unique aspects of blogging is its social impact. Welcome readers and invite them to join a two-way conversation.
    • Old
    • “ Conversations and comments may get out of control.”
    • “ Readers may criticize us.”
    • “ We are in the X business, not in the publishing business.”
    • “ Who reads blogs, anyways?”
    • “ It takes too much time.”
    • New
    • It ’s called feedback
    • Should we also prevent customers calling in?
    • And yet we ‘publish’ web sites, white papers, press releases, etc.
    • Search Engines, customers, members of facebook and twitter, more than ¾ of journalists get story ideas from blogs, movie producers
    • Aim to publish one post per week. Limit yourself to one hour.