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Online Trends 2013

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  • 1. ONLINE TRENDS 2013A brief stroll into our past and futureJorg Verweij
  • 2. ONLINE TRENDSThe www as we know itIs less than 11000 days old
  • 3. ONLINE TRENDSIt reaches almost 1/3of our planets population
  • 4. ONLINE TRENDSBut what is the purposeof the web web?
  • 5. ONLINE TRENDSIt’s just a tool!It should make life easier,and separate us from other specieson this planet
  • 6. 10 internet trends for 2013Take ‘m, or leave ‘m
  • 7. #1 BIG DATAThe rise of the death star!Marketeers become data geeks
  • 8. #1 BIG DATA SEM CRM MAIL INBOUNDChannels are often silos,consumers go from one to the otherThey have to merge to be ableto make better decisions
  • 9. #2 CONVERSION ATTRIBUTION
  • 10. #2 CONVERSION ATTRIBUTIONWhat do we see?’Attribution modeling: Marketers have been over valuing the last click.• With all the data in place, marketers should take a more holistic approach to whats called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion• Main goal or diver is lower acquisition costs!
  • 11. #3 DESIGN IS KING ? ? What do we see? ?  Big Pictures ?  Large Homepages ? ?  Cinemagraph  Responsive Design
  • 12. #3 DESIGN IS KINGBIG PICTURES BIG PICTURES
  • 13. #3 DESIGN IS KINGLARGE WEBPAGESScrolling is the new clicking!
  • 14. #3 DESIGN IS KINGCINEMAGRAPHS
  • 15. #3 DESIGN IS KINGCINEMAGRAPHS
  • 16. #3 DESIGN IS KINGRESPONSIVE WEBDESIGNHere to stay, but thereis a long way to go
  • 17. #4 MOBILE FIRSTMOBILE FIRSTAnd stop saying mobileusers won’t do that
  • 18. #5 EARNED vs BOUGHT MEDIA BOUGHT MEDIA Advertising,Television, Bannering, Radio, Sponsorship, Paid search
  • 19. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search communities, content, service extension
  • 20. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension
  • 21. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extensionSTRANGERS FANS CONVERSION CUSTOMERS
  • 22. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED MEDIA WHAT WOULD YOU BELIEVE? 1. What the brand tells about the brand 2. Or what a friend tells about the brand?
  • 23. #5 EARNED vs BOUGHT MEDIA
  • 24. #6 NEUROMARKETINGEEGYOUR BRAIN DOESN’T LIEMeasuring electronic signalsin the brain
  • 25. #6 NEUROMARKETINGQuinny was one of the first
  • 26. #7 OPTIMISATIONQuick and dirty user testing
  • 27. #8 LOCATION BASED
  • 28. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  • 29. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  • 30. #9 INTELLIGENT OBJECTS“intelligent objectsMore sensors will be mobile
  • 31. #10 TARGETTING AND“intelligent objectsPERSONALIZATIONDespite privacy limits
  • 32. SUMMARYReserve this years budget for 1. Amazing content 2. Beautifull webdesign 3. AnalyticsAnalytics

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