JOB HUNTING WITH SOCIAL MEDIA
Augie Ray
@augieray
August 2013
Introduction to
Social Media for Executives
AGENDA
From Start to Finish
1. Why social?
2. Your goals
3. Risks to Consider
4. Social Networks
WHY SOCIAL?WHY SOCIAL?
Credit: http://www.flickr.com/photos/horiavarlan/
WHYSOCIAL?
Social CEOs Perceived Better
Executives whose CEOs
are social find their
leaders to be better
communicators and...
WHYSOCIAL?
CEOs Expect Social’s Importance to Grow
What are the most utilized customer interactions methods?
Today
3 – 5 y...
WHYSOCIAL?
Recruiters Have Fully Adopted Social Strategies
Recruiter’s use of social
media and success in
finding candidat...
WHYSOCIAL?
Recruiters Check Candidates’ Social Profiles
Only one in seven
recruiters never look at
candidates’ social medi...
WHYSOCIAL?
Social is Important for Your Career
• It is altering the way people communicate
• Social media skills and knowl...
WHY SOCIAL?YOUR GOALS
Credit: http://www.flickr.com/photos/tworubies/
YOURGOALS
Start with the End in Mind
• Your goals will determine your social media strategies
and tactics:
• Which social ...
YOURGOALS
Know What You Wish to Accomplish
• Set goals to guide your efforts and manage your time
• Goals may include:
• N...
RISKS TO CONSIDERWHY SOCIAL?RISKS TO CONSIDER
Credit: http://www.flickr.com/photos/gee01/
RISKSTOCONSIDER
Social media mistakes can be embarrassing
RISKSTOCONSIDER
Social media mistakes can harm your career
Larry Johnson
NFL Running Back
Connor Riley
Cisco Recruit
RISKSTOCONSIDER
Recruiter reactions to topics posted
Source: Jobvite Social Recruiting Survey, 2012
RISKSTOCONSIDER
Protect Yourself
• Know your employers’ rules
• Do not think your social communications are
protected unde...
RISKS TO CONSIDERWHY SOCIAL?SOCIAL NETWORKS
Credit: http://www.flickr.com/photos/fbouly/
SOCIALNETWORKS
LinkedIn Activities and Features
• Complete your profile
• Connect with peers (bilateral)
• Follow companie...
SOCIALNETWORKS
Build Your LinkedIn Network for Job Hunting
Source: Jobvite Social Recruiting Survey, 2012
Recruiters see h...
SOCIALNETWORKS
LinkedIn Profile Tips
• Upload a professional headshot
• Carefully consider your headline
• Create a custom...
SOCIALNETWORKS
LinkedIn Networking Tips
• Follow people you know
• Get introduced through mutual contacts
• Join groups, c...
SOCIALNETWORKS
LinkedIn Job Hunting Tips
• Add Volunteer Experience and Causes
• Add Memberships in professional organizat...
SOCIALNETWORKS
Search for
People, Jobs, Compani
es, Groups & more
Access advanced
people search
Notifications, Message
s &...
SOCIALNETWORKS
Facebook for Recruiting & Professional Networking
• Primarily a personal social network but growing in
impo...
SOCIALNETWORKS
Facebook: Just Personal or Professional, too?
OR
SOCIALNETWORKS
Choice One: Keep it Personal
• “Friend” only friends and family
• Do not connect with peers
• Ensure your d...
SOCIALNETWORKS
Choice Two: Use it for both Personal & Professional
• “Friend” everyone you know
• Set default privacy for ...
SOCIALNETWORKS
If you use Facebook for professional networking…
• Keep in mind you will be
exposed to peers’ activities
th...
SOCIALNETWORKS
Twitter Best Suited for Social Broadcasters or Lurkers
• Terrific tool for monitoring thought
leaders and n...
SOCIALNETWORKS
Other Social Tools for Professional Networking
• Blogs: Free blogs can be launched with WordPress
or Blogge...
SOCIALNETWORKS
Professional Social Media Tips
• Set time aside at least once or twice a day to
monitor your accounts, repl...
Q&ARISKS TO CONSIDERWHY SOCIAL?Q&A
Credit: http://www.flickr.com/photos/mdpettitt/
RISKS TO CONSIDERWHY SOCIAL?THANK YOU
Credit: http://www.flickr.com/photos/wwworks/
Augie Ray
@augieray
http://www.linkedi...
Introduction to Social Media for Executives: Job Hunting with Social Media
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  • Kenneth Cole posted a poor tweet during the 2011 Cairo uprising. Raction was immediate. Michael Arrington posted to his hundreds of thousands of followers and was retweeted frequently. A prankster put window cling up in San Francisco store window. Cole was forced to apologize.James Andrew was on his was to meet with his client, FedEx, in Memphis. He landed and posted this tweet, and by the time he reached the client’s office, it had already been shared widely. The letter from the client was made public, embarrassing Andrews and his employer.
  • As a result of Running Back Larry Johnson tweets, he was at first suspended. At the time of the suspension, Johnson was only 75 yards from passing Priest Holmes as the franchise's all-time leading rusher. When the Chiefs tried to reinstate him, fans revolted, feeling he didn’t deserve to be in the Chief’s record book, and the team complied—they waived his contract. He made three brief stops at Cincinnati, Washington and Miami but never made another NFL TD. In 2009, Connor Riley made a silly tweet about a job offer. Word got back to the hiring manager who rescinded her offer before she started.
  • Introduction to Social Media for Executives: Job Hunting with Social Media

    1. 1. JOB HUNTING WITH SOCIAL MEDIA Augie Ray @augieray August 2013 Introduction to Social Media for Executives
    2. 2. AGENDA From Start to Finish 1. Why social? 2. Your goals 3. Risks to Consider 4. Social Networks
    3. 3. WHY SOCIAL?WHY SOCIAL? Credit: http://www.flickr.com/photos/horiavarlan/
    4. 4. WHYSOCIAL? Social CEOs Perceived Better Executives whose CEOs are social find their leaders to be better communicators and listeners, more inspiring and more tech savvy. Source: The Social CEO, Weber Shandwick, 2012 Which words & phrases describe your company’s CEO?
    5. 5. WHYSOCIAL? CEOs Expect Social’s Importance to Grow What are the most utilized customer interactions methods? Today 3 – 5 year Prediction CEOs expect the importance of social media to skyrocket in next three to five years. Source: IBM CEO Study, 2012
    6. 6. WHYSOCIAL? Recruiters Have Fully Adopted Social Strategies Recruiter’s use of social media and success in finding candidates in social media is growing. Source: Jobvite Social Recruiting Survey, 2012
    7. 7. WHYSOCIAL? Recruiters Check Candidates’ Social Profiles Only one in seven recruiters never look at candidates’ social media profiles. Source: Jobvite Social Recruiting Survey, 2012
    8. 8. WHYSOCIAL? Social is Important for Your Career • It is altering the way people communicate • Social media skills and knowledge are growing in importance on the job • Leaders who use social media are seen more favorably • Recruiters are increasingly using social media to source candidates
    9. 9. WHY SOCIAL?YOUR GOALS Credit: http://www.flickr.com/photos/tworubies/
    10. 10. YOURGOALS Start with the End in Mind • Your goals will determine your social media strategies and tactics: • Which social networks? • Create, curate or lurk? • Who to follow? • How to engage? • What information will you share? • What tools? • How much time?
    11. 11. YOURGOALS Know What You Wish to Accomplish • Set goals to guide your efforts and manage your time • Goals may include: • Networking with thought leaders • Connecting with employees and peers • Building your reputation • Promoting your company • Building network within targeted companies • Education • Competitive intelligence • Be prepared to alter your goals as you gain experience
    12. 12. RISKS TO CONSIDERWHY SOCIAL?RISKS TO CONSIDER Credit: http://www.flickr.com/photos/gee01/
    13. 13. RISKSTOCONSIDER Social media mistakes can be embarrassing
    14. 14. RISKSTOCONSIDER Social media mistakes can harm your career Larry Johnson NFL Running Back Connor Riley Cisco Recruit
    15. 15. RISKSTOCONSIDER Recruiter reactions to topics posted Source: Jobvite Social Recruiting Survey, 2012
    16. 16. RISKSTOCONSIDER Protect Yourself • Know your employers’ rules • Do not think your social communications are protected under the First Amendment • Understand that FTC rules require material relationships (such as employment or vendor relationships) be disclosed when endorsing a product or service • Consider the following, even when posting in what you think is a private venue…
    17. 17. RISKS TO CONSIDERWHY SOCIAL?SOCIAL NETWORKS Credit: http://www.flickr.com/photos/fbouly/
    18. 18. SOCIALNETWORKS LinkedIn Activities and Features • Complete your profile • Connect with peers (bilateral) • Follow companies (unilateral) • Follow influencers (unilateral) • Join Groups (may require approval) • Create job alerts • Watch for notifications, new messages & connection requests • Endorse others • Recommend others
    19. 19. SOCIALNETWORKS Build Your LinkedIn Network for Job Hunting Source: Jobvite Social Recruiting Survey, 2012 Recruiters see higher quality candidates through employee referrals and use LinkedIn to source candidates.
    20. 20. SOCIALNETWORKS LinkedIn Profile Tips • Upload a professional headshot • Carefully consider your headline • Create a custom LinkedIn Profile URL • Thoroughly complete your summary using all pertinent keywords • Upload PowerPoint or other professional documents to your summary • Thoroughly complete your work history • Add Skills and Expertise you have (so that others may endorse you)
    21. 21. SOCIALNETWORKS LinkedIn Networking Tips • Follow people you know • Get introduced through mutual contacts • Join groups, contribute and connect to members • Add LinkedIn link to email signature • Endorse & recommend others (and they may reciprocate) • Cautiously request recommendations (Edit Profile, Recommendations, Pencil icon ) • Post links and content daily • Use Advanced People search to find peers
    22. 22. SOCIALNETWORKS LinkedIn Job Hunting Tips • Add Volunteer Experience and Causes • Add Memberships in professional organizations • Consider upgrading to a Job Seeker or Job Seeker Plus premium account • InMail messages to people not in your network • View people who visited your profile • Become a “Featured Applicant” to appear at top of recruiters’ lists • Access salary data on job postings
    23. 23. SOCIALNETWORKS Search for People, Jobs, Compani es, Groups & more Access advanced people search Notifications, Message s & New Connection Requests Suggestions of people you may know Post status updates LinkedIn Today – news you can use and share Updates from your network—news, job changes, etc.
    24. 24. SOCIALNETWORKS Facebook for Recruiting & Professional Networking • Primarily a personal social network but growing in importance for professional communications • 50% of employers use Facebook in hiring process • Nearly 85% of recruiters using Facebook would recommend Facebook as a tool to other recruiters • 44% of employers think Facebook will become more important in talent acquisition process while just 18% expect its importance to decline Source: National Association of Colleges and Employers, Use of Facebook in the Talent Acquisition Process , 2012
    25. 25. SOCIALNETWORKS Facebook: Just Personal or Professional, too? OR
    26. 26. SOCIALNETWORKS Choice One: Keep it Personal • “Friend” only friends and family • Do not connect with peers • Ensure your default privacy setting is “Friends” and not “Public” • Facebook rules permit individuals to only have one profile; some public figures and small business owners create Facebook pages (identical to what businesses have) to promote themselves or their business, but this is not typical for professionals.
    27. 27. SOCIALNETWORKS Choice Two: Use it for both Personal & Professional • “Friend” everyone you know • Set default privacy for “Public” for maximum visibility or “Friends” to control who can see your posts • Assign work peers to one list and personal contacts to another list • Use Facebook’s Post Privacy Setting to direct status updates to specific lists of people
    28. 28. SOCIALNETWORKS If you use Facebook for professional networking… • Keep in mind you will be exposed to peers’ activities that you may prefer not know • You can suppress or diminish individuals’ posts in your news feed, if desired • You can create or join Facebook professional groups, but this functionality is best for smaller sets of people • Be cautious about what you “like,” since friends, peers and others may see activities in their news feeds or via Facebook graph search
    29. 29. SOCIALNETWORKS Twitter Best Suited for Social Broadcasters or Lurkers • Terrific tool for monitoring thought leaders and news sources • Lists may be created so that tweets are easier to monitor and follow • Generally, all tweets are available to general public, so Twitter is best used for those who care to broadcast to a wide audience (and is a great distribution tool for those who blog) • You can follow Twitter accounts that broadcast job openings for specific employers or within different geographic areas
    30. 30. SOCIALNETWORKS Other Social Tools for Professional Networking • Blogs: Free blogs can be launched with WordPress or Blogger and are a great way to build your reputation, but do not overlook the time commitment required to author and promote your content • Ning: A fee service to create your own professional social network • Quora, Medium, Google+, Klout, Kred: More nascent social networks and tools that may develop into serious professional networking offerings • Buffer App, HootSuite, Tweetdeck: Tools for managing and scheduling social media posts.
    31. 31. SOCIALNETWORKS Professional Social Media Tips • Set time aside at least once or twice a day to monitor your accounts, reply and comments to posts and share/retweet items of interest • Set time aside to follow and engage with other accounts, which is a good way to build your network and create relationships • Do not begin to connect with others until you have posted a dozen or more times—this allows others to see the topics you share and encourages them to follow • Never post angry or frustrated. If you have a doubt before posting, don’t post!
    32. 32. Q&ARISKS TO CONSIDERWHY SOCIAL?Q&A Credit: http://www.flickr.com/photos/mdpettitt/
    33. 33. RISKS TO CONSIDERWHY SOCIAL?THANK YOU Credit: http://www.flickr.com/photos/wwworks/ Augie Ray @augieray http://www.linkedin.com/in/augieray/

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