Why is it so hardto create              5tives to                      rna                    alte g your                 ...
Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand
Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand                 ...
Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand                 ...
Add to this that every entrepreneur is driven by one seductive fact
Add to this that every entrepreneur     is driven by one seductive factthe future is worth fighting for
So,WHY is it so hardto createa brand?
The “Horrible Truth” segment:
The “Horrible Truth” segment:Y ve got ou’a blind spot
The “Horrible Truth” segment:Y ve got ou’a blind spot     And it looks like this...
YourPerceptionofyourbrand
Your           theirPerception   realityof               ofyour           yourbrand         brand
Your                          theirPerception   FYI: This is                            realityof              NOT        ...
That friend of a friend, who’sa“guru”ofsocial this-or-that,won’t solveyour problem.
That friend of a friend, who’sa“guru”of    “ My goal is to aggregate your databasesocial this-or-that,            aura to ...
Yourbranddeservesbetter
Your         theirbrand      realitydeserves   deservesbetter       better
Is this it?Your                       theirbrand                    realitydeserves                 deservesbetter        ...
now , theAnd      5          do              can o         you ng) t   ngs doithi op (o r st te your     el eva d         ...
Coffee is nosubstitutefor an unstimulating (andsh*tty)brand
Coffee is nosubstitutefor an unstimulating (and       #  1sh*tty)                                      d oubt,            ...
Coffee is nosubstitutefor an unstimulating (and                               #  1sh*tty)                                 ...
Write down one way your brand can      go bigger and bolder while leaving       your competition searching for a          ...
If committeesdon’t suck the lifeout of your ideas,   they’ll      suck   the life out of themessenger
If committees                          don’t suck the life                          out of your ideas,                    ...
If committees                                                                 don’t suck the life                         ...
Work out how to get something             brilliant done without the           intervention of a committee.           Get ...
blending inis not a strategyanymore thanwinning thelotteryis a retirement plan
blending inis not a strategyanymore thanwinning the                  # 3diocrity                               me         ...
blending inis not a strategyanymore thanwinning the                                # 3diocrity                            ...
Write down 3 ways your brand is      different (or can be, in case it’s not          yet) from your competition.         W...
the competitionisn’t your enemy.You settlingfor stupidtricks is.
the competition                               isn’t your enemy.                               You settling                ...
the competition                               isn’t your enemy.                               You settling                ...
Write down stupid ways to promote     your brand. Get it out of your system     — like cat footage, clowns and stupid     ...
during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One               ou...
during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One               ou...
during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One               ou...
Work out how you can make your        company more nimble so it can          be unbelievably responsive               and ...
For those taking notes:
For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and br...
For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and br...
For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and br...
For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and br...
For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and br...
Follow @davidbrier   Subscribe: www.risingabovethenoise.com
Need more insight into creating a brand?Follow @davidbrier   Subscribe: www.risingabovethenoise.com
Need more insight into creating a brand?              Check out:Follow @davidbrier   Subscribe: www.risingabovethenoise.com
Want more?
Want more?Subscribe at RisingAboveTheNoise.com
Want more?Subscribe at RisingAboveTheNoise.com    Follow David Brier on twitter:
Want more?Subscribe at RisingAboveTheNoise.com    Follow David Brier on twitter:            @davidbrier
Want more?Subscribe at RisingAboveTheNoise.com       Follow David Brier on twitter:               @davidbrier  Design, art...
Want more?Subscribe at RisingAboveTheNoise.com       Follow David Brier on twitter:               @davidbrier  Design, art...
Celebrate Branding!
Celebrate Branding!
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Celebrate Branding!

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5 Ways to Create a Brand People Give a Sh*t About

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Celebrate Branding!

  1. 1. Why is it so hardto create 5tives to rna alte g your tearin out haira brandanybody givesa sh*t about?
  2. 2. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand
  3. 3. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand “ Oh n.” dam
  4. 4. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand “ Oh n.” s is “ T hi me dam ng hurti than more u” yo
  5. 5. Add to this that every entrepreneur is driven by one seductive fact
  6. 6. Add to this that every entrepreneur is driven by one seductive factthe future is worth fighting for
  7. 7. So,WHY is it so hardto createa brand?
  8. 8. The “Horrible Truth” segment:
  9. 9. The “Horrible Truth” segment:Y ve got ou’a blind spot
  10. 10. The “Horrible Truth” segment:Y ve got ou’a blind spot And it looks like this...
  11. 11. YourPerceptionofyourbrand
  12. 12. Your theirPerception realityof ofyour yourbrand brand
  13. 13. Your theirPerception FYI: This is realityof NOT the look of an engaged ofyour customer yourbrand brand
  14. 14. That friend of a friend, who’sa“guru”ofsocial this-or-that,won’t solveyour problem.
  15. 15. That friend of a friend, who’sa“guru”of “ My goal is to aggregate your databasesocial this-or-that, aura to release its inner Feng Shui that willwon’t solve harmonize your site with Google’s algorithm du jour yielding excellent karmayour problem.with high rankings and tons of fans. I’ve read about this a lot and this will crush it... dude.”
  16. 16. Yourbranddeservesbetter
  17. 17. Your theirbrand realitydeserves deservesbetter better
  18. 18. Is this it?Your theirbrand realitydeserves deservesbetter better
  19. 19. now , theAnd 5 do can o you ng) t ngs doithi op (o r st te your el eva d b ran
  20. 20. Coffee is nosubstitutefor an unstimulating (andsh*tty)brand
  21. 21. Coffee is nosubstitutefor an unstimulating (and # 1sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hombrand
  22. 22. Coffee is nosubstitutefor an unstimulating (and # 1sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hombrand And do something that will wake people up and not be a decaf version of your brand.
  23. 23. Write down one way your brand can go bigger and bolder while leaving your competition searching for a triple shot espresso. When done, fast forward to #2Follow @davidbrier Subscribe: www.risingabovethenoise.com
  24. 24. If committeesdon’t suck the lifeout of your ideas, they’ll suck the life out of themessenger
  25. 25. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the nCr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s
  26. 26. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the nCr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s If you love your brand, set it free.
  27. 27. Work out how to get something brilliant done without the intervention of a committee. Get as inventive (and sneaky) as you need to be. When done, fast forward to #3Follow @davidbrier Subscribe: www.risingabovethenoise.com
  28. 28. blending inis not a strategyanymore thanwinning thelotteryis a retirement plan
  29. 29. blending inis not a strategyanymore thanwinning the # 3diocrity me C rappy ented in pres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ tis a retirement plan
  30. 30. blending inis not a strategyanymore thanwinning the # 3diocrity me C rappy ented in pres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ tis a retirement plan There’s no middle ground to greatness.
  31. 31. Write down 3 ways your brand is different (or can be, in case it’s not yet) from your competition. When done, fast forward to #4Follow @davidbrier Subscribe: www.risingabovethenoise.com
  32. 32. the competitionisn’t your enemy.You settlingfor stupidtricks is.
  33. 33. the competition isn’t your enemy. You settling for stupid # 4of cats weiyl eos l k, vid ikes” but th d ’sLoo u “ l tricks is. yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  34. 34. the competition isn’t your enemy. You settling for stupid tricks is. If you think it’s stupid, it probably is. # 4of cats weiyl eos l k, vid ikes” but th d ’sLoo u “ l yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  35. 35. Write down stupid ways to promote your brand. Get it out of your system — like cat footage, clowns and stupid music videos that have nothing to do with your business. Now, write down 1 or 2 ways you can intelligently distinguish your brand. When done, fast forward to #5Follow @davidbrier Subscribe: www.risingabovethenoise.com
  36. 36. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outageand customers ate it up.
  37. 37. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage # 5rself andy you epare d for speed ’sand customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you c
  38. 38. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage # 5rself andy you epare d for speed ’sand customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you cHave an insatiable curiosity and build that into anticipating your customer’s needs.
  39. 39. Work out how you can make your company more nimble so it can be unbelievably responsive and pro-active. When done, fast forward to the next slide.Follow @davidbrier Subscribe: www.risingabovethenoise.com
  40. 40. For those taking notes:
  41. 41. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.
  42. 42. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.
  43. 43. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)
  44. 44. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)4. Don’t be fooled with the newest“ tricks” to garner attention.Be real. Be extraordinary.
  45. 45. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)4. Don’t be fooled with the newest“ tricks” to garner attention.Be real. Be extraordinary.5. Be ready when Life happens, even whenyou least expect it to. Be ready foropportunities as they surface.
  46. 46. Follow @davidbrier Subscribe: www.risingabovethenoise.com
  47. 47. Need more insight into creating a brand?Follow @davidbrier Subscribe: www.risingabovethenoise.com
  48. 48. Need more insight into creating a brand? Check out:Follow @davidbrier Subscribe: www.risingabovethenoise.com
  49. 49. Want more?
  50. 50. Want more?Subscribe at RisingAboveTheNoise.com
  51. 51. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter:
  52. 52. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  53. 53. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International
  54. 54. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International
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