Earth’s third largest economy: American men<br />Earth’s second largest economy:All of Japan<br />Earth’s largest economy: American women<br />AUSTRALIA:<br />85%<br />of all retail dollars are spent, or influenced to be spent, <br />by WOMEN<br />
5<br />Women’s share of family income rises dramatically with education level. Men still dominate joint earnings in low-education families, but have been eclipsed in families where women have graduate degrees. <br />What’s more: That trend will only accelerate.<br />Reason: Women are coming to dominate higher education – in both attendance + graduation rates.<br />Results: Families with highly educated women are where the loot is.<br />If women are the driving force behind the economy, marketing to women should be a priority for the majority of manufacturers and retailers.<br />
Women are either totally in control or totally frazzled;<br />Women aspire to a single definition of beauty;<br />Women are all connected by the nurturing / mother bug;<br />Women are all about touchy/feely emotion;<br />Women want to be Super-women/Super-mums;<br />Women don’t deal well with aging;<br />Women’s sense of self-worth is always based on their relationship with their children and/orpartner.<br />
One part dated assumptions + information<br />Two parts superseded stereotypes<br />One part limited staff + budget<br />Two parts internal resistance to new ideas<br />Three parts fear of turning off men + making expensive mistakes<br />A generous dollop of pastels, butterflies, hearts + flowers<br />And a double shake of good intentions and sincerity<br />
12<br />Cousins of Pink Thinking<br />Senior Discount Thinking<br />Grade School Thinking<br />“June Cleaver” Thinking<br />
Interact more with sales staff</li></li></ul><li>19<br />Secret Women’s Business on Shopping:<br />
Make a good impression: she is watching.<br />Your service should be democratic even if the merchandise is not.<br />Beware of the so-called bonding behaviour of your staff.<br />When she is ready to check out, she is already checked out – hurry!<br />She will come back to stores that like her and are like her.<br />
21<br />Today’s woman looks for honesty and authenticity and doesn’t have time to be misled. Think about her life not just about getting her to buy something.<br />
30<br />Available at the Shop on www.retailservices.com.au<br />
One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time:<br />"I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“<br />E: firstname.lastname@example.orgMobile: 0417 532383Skype: debra.templar<br />www.thetemplargroup.com.au<br />www.twitter.com/DebraTemplar<br />Pic Credits: http://www.istockphoto.com and http://shoppologist.blogspot.com<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.