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Motivating The 8 Buyer Types
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Motivating The 8 Buyer Types

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How to motivate your customers' different buying styles and needs. There are 8 different styles.

How to motivate your customers' different buying styles and needs. There are 8 different styles.

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  • 1. Motivating The 8 Buyer Types
    Debra Templar: Retail Check ups, Tune Ups & Makeovers....It’s in the bag!
  • 2. Eight Buyer Types
  • 3. PRICE Buyers
    WOW! Buyers
    TRUST Buyers
    CONVENIENCE Buyers
    STATUS Buyers
    EXPERT Buyers
    CARING Buyers
    ENTERTAINMENT Buyers
  • 4. MotivatingPRICEBuyers
  • 5. Designate a markdown section in your shop
    Offer weekly or monthly promotional items
    Advertise your sales directly to them
  • 6. Motivating
    WOW!
    Buyers
  • 7. Featuring your newest merchandise in both your displays and advertising
    Building a reputation (and a brand) as the place to go for the unusual
    Making sure that you start selling something
    /offering something new before the now-hot
    merchandise or service is carried by all the
    other shops/businesses
  • 8. Motivating TRUST Buyers
    3 #Fail
  • 9. Locate your shop in a good
    neighbourhood
    Ensure all contact information is
    on your website
    Include testimonials on your
    website
    Implement a generous refund
    policy
  • 10. Motivating CONVENIENCE Buyers
  • 11. Place merchandise that goes
    together in the same area
    Have adequate and clear signage
    Establish in a convenient
    location
    Develop your policies,
    procedures + promises with
    customer convenience in mind
  • 12. Motivating STATUS
    Buyers
  • 13. Address them by name
    Establish a preferred customer list
    Develop a special relationship with them so that you can tailor your recommendations and services to them personally
  • 14. Motivating EXPERTBuyers
  • 15. Do what you do better than anybody
    else
    Know what’s going on in your industry
    Establish yourself as a source of
    information
  • 16. Motivating CARING Buyers
  • 17. Become a member of a professional association within your industry
    Establish a program that “gives back”
    to your community
    Sponsor a selected charity
    Demonstrate that you care about your
    business image, customer relations and overall
    excellence by being selective in your choice of employee
  • 18. Motivating ENTERTAINMENT
    Buyers
  • 19. Give your business a fun, lively atmosphere
    Have fun, friendly employees
    Think ‘outside the box’ and dare to be different!
  • 20. Customers buy because they’re depressed or because they’re happy or maybe because they just want something different.
    The most successful shop is the one that makes customers feel good about doing business with them.
    If you’re looking for logic, a retail business is not the place to find it.
    Today’s customers don’t buy things because they need them. They buy things because they crave them.
  • 21. One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time:
    "I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“
    E:   debra@thetemplargroup.com.auMobile: 0417 532383Skype: debra.templar
    www.thetemplargroup.com.au
    www.twitter.com/DebraTemplar
    www.linkedin.com/DebraTemplar
    Pic Credits: http://www.istockphoto.com