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Selling to others the way you like being sold to is rubbish. Particularly, if you're selling to the opposite sex. This slideshow is a quick overview on Gender Selling - the differences between men and women
If you offer award wages or low wages, applicants get the message that that’s all you think they’re worth and that you don’t value your staffvery much.Remember most applicants could make more money collecting rubbish or cleaning houses, but they would rather work in your shop.
Staff want to work in clean and up-to-date places. That shouldn’t be a problem because every customer wants that as well, and your shop has a great atmosphere, yes?No one wants to hear “Euuuuwww, you work there?!”People want to be proud of the business and surroundings they work in.
Respecting your staff’s opinions makes them feel part of your business team – it makes them feel important. Let your staff know that you value their views.
When you humourise, you humanise
Gender Selling <br />Debra Templar: Retail Check ups, Tune Ups & Makeovers....It’s in the bag! <br />
Men tend to be much more transactional in buying style. <br />Transactional selling that depends on data, benefits and problem solving has been most comfortable with men and the male way of conducting business. <br />Relational theories are often vague + difficult for male sales professionals to follow.<br />
The steps in the transactional model follow the way men think + handle a sale. These are: open the sale, discuss what you offer, describe features + benefits handle objections + close the sale<br />
The weakness of this model are:<br />Relationship building is downplayed, communication tends to be one way, the female’s need for detail + connection are often ignored, and the closure of the sale can become manipulative.<br />The challenge for the saleswoman in selling to a man is to stay focused, be direct with facts and not over-communicate.<br />
Women have a buying style that is more relational but may move to transactional based on time + the product. <br />Women tend to be more brand loyal than men, but they’ll leave their brand if the service is bad.<br />Selling to men + women at the same time takes skill, flexibility and an understanding of gender differences.<br />
Women speak because they wish to speak, whereas a man speaks only when driven to speech by something outside himself – like, for instance, he can’t find clean socks<br />Jean Kerr, actress<br />
Women are biologically more emotional than men, and they buy more emotionally.<br />Women tend to trust people with whom they can form a relationship.<br />A woman’s buying style (relational) differs from the typical male style (transactional) in that there is more + deeper communication between buyer and seller during the sales process.<br />
When a woman likes a product or a salesperson, she lets others know; lots of others.<br />
Relational Selling<br />(for both men + women)<br />
Developed over the last 20 years, the relational model emphasises establishing a positive relationship with the buyer, male or female<br />Women often buy in an indirect way that includes relationship building in the process even as they cover all of the steps of the Transactional Model<br />
There are times when neither a man nor a woman wants a relationship with the salesperson.<br />When selling to men + women together, plan a strategy prior to the call to deal with the unique dynamics of the situation.<br />
Dial down your bias toward the opposite gender.<br />Genuinely value the customer.<br />Remain open minded to all data being shared with you by the customer.<br />Listen for facts + feelings.<br />Validate what is truly important to the customer.<br />Prepare a response appropriate to the customer.<br />
Common blindspots in Establishing the Relationship can be female sellers becoming over-familiar with the buyer and male sellers not allowing enough time for rapport.<br />In Creating Value, a seller has to show men that the product is the right price and does what is required.<br />Women want to be assured they won’t regret buying.<br />
In Discussing Issues, female salespeople need to remember that the male buyer might sound as though he is arguing, when in fact this is just a desire for more data.<br />Male sellers have to use this step to connect more with the female buyer.<br />
Delivering Customer Satisfaction means different things to different genders. <br />Women are brand loyal if they’re convinced they received good service.<br />Men will switch without guilt if the price or quality is better elsewhere.<br />
Vive la difference<br />(long live the difference)<br />Originally applied to the difference between the sexes, this phrase may now express approval of the difference between any two groups of people, or simply the general diversity of individuals.<br />Wictionary<br />
One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time:<br />"I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“<br />E: firstname.lastname@example.orgMobile: 0417 532383Skype: debra.templar<br />www.thetemplargroup.com.au<br />www.twitter.com/DebraTemplar<br />www.linkedin.com/DebraTemplar<br />Photos are from www.istockphoto.com <br />