WORDPRESS
A PASSPORT FOR BUSINESS
DEBRA SCHMIDT
Detroit Networking WCCC
December 12, 2013
December 12, 2013

Your passport

WordPress: A Business Passport by Debra Schmidt

2
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

3

Your Tour Guide
•  Debra Schmidt is an online desig...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

4

What to look for on this trip
•  What is WordPress?...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Where are you going?

5
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

6

What is WordPress?
• Fun & Painful
• Easy & Hard
• ...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Why use WordPress?
•  Personal
•  Business
•  Experime...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

How much does it cost?
• Free
•  WordPress.com (withou...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

How long does it take?
•  Fifteen minutes
•  BLANK web...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Tale of two cities . . . Choose one
•  WordPress.com
•...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

How DIY is WordPress?
•  Compared to travel modes
•  H...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

12

WordPress.org set-up
•  Plan your site
•  Purchase...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Learning the language of the web
•  Basic Components o...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

14

Learning the language of WordPress
•  Layout is in...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

15

Language of WordPress
•  Posts – reverse chronolog...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

16

Your WordPress Install
•  Name – Site name
•  Tagl...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

17

Dashboard
•  WordPress 3.7 3.8 released today!
•  ...
December 12, 2013

Purpose
•  Drives everything
•  Budget and cost
•  Choice of hosting
•  Choice of theme
•  DIY or Pro
•...
December 12, 2013

Looking Good
•  Theme
•  Layout
•  Colors
•  Graphics
•  Logo
•  Header
•  Avatar
•  Favicon
•  Banners...
December 12, 2013

In your suitcase
•  Plugins
•  Jetpack
•  Maintenance
•  Cache / Optimize
•  Contact Forms
•  Slideshow...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

21

On the shelf
•  Widgets already available with any...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Rules of the road
•  Legal
•  Disclosures required, es...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Typical content
•  Header
•  Title or logo, tagline
• ...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Web Content is different
•  Write for web audience
•  ...
December 12, 2013

Marketing
•  Separate discussion. . .
•  SEO
•  Social media sharing
•  Site maps
•  Plugins can help
•...
December 12, 2013

WordPress: A Business Passport by Debra Schmidt

Let’s go!
•  Look at a live WordPress site
•  Dashboar...
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WordPress: Your Passport to Business

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WordPress Talk given 12/13/13 at WCCC Internet Marketing Group
WordPress: Your Passport to Business

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WordPress: Your Passport to Business

  1. 1. WORDPRESS A PASSPORT FOR BUSINESS DEBRA SCHMIDT Detroit Networking WCCC December 12, 2013
  2. 2. December 12, 2013 Your passport WordPress: A Business Passport by Debra Schmidt 2
  3. 3. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 3 Your Tour Guide •  Debra Schmidt is an online designer, WordPress blogger and micro-business consultant for people taking their businesses online with WordPress or Zazzle. •  Find her online at Beachwalker’s Time on the Beach on Zazzle (www.zazzle.com/beachwalker*/) and www.RightBrainLeftTurn.com •  Connect with her on social media: www.Facebook.com/rightbrainleftturn and www.Twitter.com/rightbrainLT • 
  4. 4. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 4 What to look for on this trip •  What is WordPress? •  Is WordPress right for your business? •  DIY vs assistance setting up & maintaining your site
  5. 5. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Where are you going? 5
  6. 6. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 6 What is WordPress? • Fun & Painful • Easy & Hard • Foreign language & Familiar words
  7. 7. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Why use WordPress? •  Personal •  Business •  Experiment with online presence 7
  8. 8. December 12, 2013 WordPress: A Business Passport by Debra Schmidt How much does it cost? • Free •  WordPress.com (without upgrades) •  WordPress.org SOFTWARE • Oodles •  Learning •  Professional Assistance •  Domain name & Hosting •  Components: themes, plug-ins •  Content •  Marketing •  Maintenance 8
  9. 9. December 12, 2013 WordPress: A Business Passport by Debra Schmidt How long does it take? •  Fifteen minutes •  BLANK website on existing hosting account •  Forever •  Research •  Planning •  Initial Content Creation •  Design Development •  Maintenance •  Continued Content Creation •  Promotion •  Continuing Education / Development 9
  10. 10. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Tale of two cities . . . Choose one •  WordPress.com •  Easy to start •  Free •  Maintenance-free •  Restrictions •  Up-grades available at a price (CSS, domain, no ads, etc) •  WordPress.org •  Own domain •  Own hosting •  Own maintenance •  FLEXIBLE (plugins and more) •  No restrictions (TOS of hosting company) 10
  11. 11. December 12, 2013 WordPress: A Business Passport by Debra Schmidt How DIY is WordPress? •  Compared to travel modes •  Hitchhiking – you’ll get there, but maybe not efficiently •  Tour Buses – you’ll get there, but not so original •  Driving – you’ll get there, once you figure it all out yourself •  Escorts – you’ll get there, but pay premium •  Armchair – you’ll not go anywhere 11
  12. 12. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 12 WordPress.org set-up •  Plan your site •  Purchase a Domain Name from Domain Registrar •  Set up a paid Hosting Account •  Install WordPress software •  Easy way: Fantastico on cPanel or equivalent 5 minute install •  DIY: download software then upload to hosting account, etc
  13. 13. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Learning the language of the web •  Basic Components of a marketable site •  Domain Name •  Hosting •  URL •  SEO •  GA •  As well as languages •  HTML •  CSS •  PHP 13
  14. 14. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 14 Learning the language of WordPress •  Layout is in three parts •  Header •  Body •  Footer / Sidebar HEADER BODY SIDEBAR [FOOTER is a type of SIDEBAR
  15. 15. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 15 Language of WordPress •  Posts – reverse chronological order (commonly the Blog) •  Pages – generally evergreen, accessed via menu •  Menus – aka Nav Bar, links to pages and categories •  Links – hyperlinks to external sites, other pages / content •  Widgets – code / image snippets in sidebar •  Plugins – pre-written code for short-cuts, ease of use
  16. 16. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 16 Your WordPress Install •  Name – Site name •  Tagline – What’s your site about? •  Username – DO NOT use Admin (security risk) •  Password – You know the drill •  Note: this is over-simplified! You will have numerous passwords for domain registrar, hosting account, database and admin of site.
  17. 17. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 17 Dashboard •  WordPress 3.7 3.8 released today! •  Automatic mini-updates •  Set-up options on dashboard •  Time zone •  Comments on or off •  Permalinks – creates URL of each page or post. Cannot change later. •  etc
  18. 18. December 12, 2013 Purpose •  Drives everything •  Budget and cost •  Choice of hosting •  Choice of theme •  DIY or Pro •  eCommerce •  Advertising WordPress: A Business Passport by Debra Schmidt 18
  19. 19. December 12, 2013 Looking Good •  Theme •  Layout •  Colors •  Graphics •  Logo •  Header •  Avatar •  Favicon •  Banners •  Ads •  Fonts WordPress: A Business Passport by Debra Schmidt 19
  20. 20. December 12, 2013 In your suitcase •  Plugins •  Jetpack •  Maintenance •  Cache / Optimize •  Contact Forms •  Slideshows •  SEO •  Security •  Design WordPress: A Business Passport by Debra Schmidt 20
  21. 21. December 12, 2013 WordPress: A Business Passport by Debra Schmidt 21 On the shelf •  Widgets already available with any theme •  Comments •  Tag clouds •  Text boxes Note: Themes [especially premium ones] may offer a plethora of available widgets
  22. 22. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Rules of the road •  Legal •  Disclosures required, especially for affiliating and selling •  Intellectual Property •  Respect others, protect your own •  T.O.S. •  Hosting company will have these •  You may add your own •  Legal page •  Optional, depends on type of site you run 22
  23. 23. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Typical content •  Header •  Title or logo, tagline •  Main •  Home Page (may or may not be blog) •  Blog (optional) •  About •  Contact •  Archives (optional) •  Sidebar •  Ads, search, links •  Footer •  Credits, copyright 23
  24. 24. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Web Content is different •  Write for web audience •  Short •  Conversational •  Headings and subheadings •  Images are good 24
  25. 25. December 12, 2013 Marketing •  Separate discussion. . . •  SEO •  Social media sharing •  Site maps •  Plugins can help •  Outside links •  Analytics packages WordPress: A Business Passport by Debra Schmidt 25
  26. 26. December 12, 2013 WordPress: A Business Passport by Debra Schmidt Let’s go! •  Look at a live WordPress site •  Dashboard •  Switch themes •  Add plugins •  Look at widgets •  Updates 26
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