Social Media: Free and Easy!

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Learn what social media is, Why it is important to a business, but also to non-profits, hospitals, schools, and institutions! The presentation goes on to share how to get started, tips to remember, and then explores the BIG 3.

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Social Media: Free and Easy!

  1. 1. Social Media Free Debbie Rothe & rothedk@lps.wels.net Easy WALDE Fall Conference Bethany Lutheran Madison, WI October 8, 2009
  2. 2. Free & Easy
  3. 3. Free OK - Free is Good! & Easy
  4. 4. Free OK - Free is Good! & Easy Hmmmm - Prove it!
  5. 5. What IS Social Media?
  6. 6. What IS Social Media?
  7. 7. What IS Social Media?
  8. 8. What IS Social Media?
  9. 9. What IS Social Media?
  10. 10. What IS Social Media?
  11. 11. What IS Social Media?
  12. 12. What IS Social Media?
  13. 13. What IS Social Media?
  14. 14. What IS Social Media?
  15. 15. What IS Social Media?
  16. 16. What IS Social Media?
  17. 17. WELL.......
  18. 18. WELL....... Kind of, but not really!
  19. 19. REALLY, Social Media is...
  20. 20. A Conversation
  21. 21. A Conversation between REAL PEOPLE!
  22. 22. WORD OF MOUTH ON STEROIDS
  23. 23. Powered By
  24. 24. Powered By
  25. 25. The REAL PEOPLE conversing are
  26. 26. The REAL PEOPLE conversing are Employers and Employees
  27. 27. The REAL PEOPLE conversing are Employers and Employees Customers
  28. 28. The REAL PEOPLE conversing are Employers and Employees Customers Clients: present and future
  29. 29. The REAL PEOPLE conversing are Employers and Employees Customers Clients: present and future Parents of our Students
  30. 30. The REAL PEOPLE conversing are Employers and Employees Customers Clients: present and future Parents of our Students Students in our Schools
  31. 31. The REAL PEOPLE conversing are Employers and Employees Customers Clients: present and future Parents of our Students Students in our Schools Future Employers
  32. 32. The CONVERSATION is NOT
  33. 33. The CONVERSATION is NOT organized
  34. 34. The CONVERSATION is NOT organized controlled
  35. 35. The CONVERSATION is NOT organized controlled about what you want
  36. 36. The CONVERSATION IS
  37. 37. The CONVERSATION IS VIBRANT
  38. 38. The CONVERSATION IS VIBRANT EMERGENT
  39. 39. The CONVERSATION IS VIBRANT EMERGENT EXCITING
  40. 40. The CONVERSATION IS VIBRANT EMERGENT EXCITING FUN
  41. 41. The CONVERSATION IS VIBRANT EMERGENT EXCITING FUN COMPELLING
  42. 42. The CONVERSATION IS VIBRANT EMERGENT EXCITING FUN COMPELLING INSIGHTFUL
  43. 43. IF we choose to join! We must
  44. 44. IF we choose to join! BE We must PRESENT
  45. 45. IF we choose to join! BE We must PRESENT RESPOND
  46. 46. IF we choose to join! BE We must PRESENT RESPOND LISTEN
  47. 47. Like in a conversation!
  48. 48. Like in a conversation!
  49. 49. In 1999 The Cluetrain Manifesto
  50. 50. In 1999 The Cluetrain Manifesto was originally hosted as a website by four employees who respectively worked at IBM, Sun Microsystems, the Linux Journal, and National Public Radio (NPR). These four IT and social experts wrote "The Cluetrain Manifesto: the end of business as usual" and created a paradigm shift in the way businesses view customers, ecommerce and the Internet. Authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger convincingly illustrate that the freedom of expression provided by the Internet will force businesses to listen and converse with customers on a real level or face business extinction.
  51. 51. 1999-2009: 95 Thesis
  52. 52. 1999-2009: 95 Thesis The conversation is here and MARKETS are conversations It hurts to tear down the firewall. Natural, open, honest, funny, shocking, genuine real people to real people - TRUSTED Brochures, commercials, “your call is important to us”, mission statements shared - NOT TRUSTED
  53. 53. The Cluetrain Manifesto:
  54. 54. The Cluetrain Manifesto:
  55. 55. quoted...
  56. 56. quoted... "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."
  57. 57. Social Media is...
  58. 58. Social Media is... A brand NEW WAY to way to market yourself: INTERACTION is KEY NOT another media venue (7 ways to market)
  59. 59. social media web
  60. 60. social media web
  61. 61. SM STATS
  62. 62. 20 hours of youtube.com video is uploaded every single MINUTE SM STATS
  63. 63. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM STATS
  64. 64. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS
  65. 65. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means
  66. 66. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means 3 of 4 Americans use social technology
  67. 67. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means 3 of 4 Americans use social technology Time spent on social networks is growing 3X as fast as internet usage is
  68. 68. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means 3 of 4 Americans use social technology Time spent on social networks is growing 3X as fast as internet usage is 100 thousand youtube videos viewed each day
  69. 69. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means 3 of 4 Americans use social technology Time spent on social networks is growing 3X as fast as internet usage is 100 thousand youtube videos viewed each day 3.6 million photos on flickr June 2009
  70. 70. 20 hours of youtube.com video is uploaded every single MINUTE 250 million users on facebook, and they upload over 50 billion photos a MONTH SM Twitters year on year growth broke the 1000% barrier (now 1382% growth in 1st 6 months of 2009 STATS 50% of twitter users update via mobile means 3 of 4 Americans use social technology Time spent on social networks is growing 3X as fast as internet usage is 100 thousand youtube videos viewed each day 3.6 million photos on flickr June 2009 3 million donors contributed $6.5 million ONLINE to the Obama campaign
  71. 71. DIALOG: NOT MONOLOG
  72. 72. DIALOG: NOT MONOLOG
  73. 73. ARE YOU LISTENING?
  74. 74. ARE YOU LISTENING? Is the literal MILLION DOLLAR QUESTION
  75. 75. HOW?
  76. 76. HOW? Determine your Goals Traffic to your website Awareness of your mission More sales, clients, students, money? Apply your Goals Start small and use the BIG 3 Grow comfortable and use more and more profiles
  77. 77. Always Use Sincerity Transparency Consistency Integrity
  78. 78. The BIG 3
  79. 79. The BIG 3 word of mouth on steroids
  80. 80. At Each Site
  81. 81. At Each Site Set Up
  82. 82. At Each Site Set Up What You Can Do
  83. 83. At Each Site Set Up What You Can Do Privacy and Safety
  84. 84. www.linkedin.com
  85. 85. www.facebook.com
  86. 86. www.twitter.com
  87. 87. Saving Time: ping.fm : ties accounts together Link ping.fm or twitter to your cell phone for mobile updates or use hellotxt.com to text to all (caution) Appoint someone in each department to tweet once a week (give them each a certain day)
  88. 88. IN CLOSING:
  89. 89. IN CLOSING: STORMHOOK
  90. 90. IN CLOSING: STORMHOOK See you on LinkedIn

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