Building and retaining a successful team

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Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. J. Michael Manley, successful Keller Williams Team Leader, describes the important factors for building a successful team and retaining top agents.

Published in: Real Estate, Business, Education
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  • Building a brandBuilding a reputation as a go-to resource, local expertCompeting with other agents (trying to engage people, stand out)Winning business in today’s marketLearning how to work internet leads effectivelyGetting leads to respondTurning leads into clientsStaying organizedTime – need more of itStaying organizedRunning multiple systems Leads falling through the cracksChaos – becoming more strategic, systematicBuilding a pipelineEngaging leadsConsistencyCapitalizing on all their initiativesTurning other websites into lead generating sitesNot wasting money on multiple systems that may or may not workBuilding a strategic, streamlined businessWant more yet don’t know how to create moreHow to expand their business in a sustainable wayNeed systems for reaching out to leadsManaging their timeHow they handle it:Don’t cultivate leads effectively respond slowly, don’t respond, abandon shipTime - Calendars, post its, chaosBrandHire professionals to make branded material (Can C21 agents do this?)Don’t do any branding, inconsistent brandEngaging leads - Get pushy with leadsSend too many or not enough emailsSend irrelevant emailsPipeline – using a huge variety of lead sourcesTry old fashioned strategiesDon’t have a pipeline at allCoachingSpend a lot of money to get trained StructureWhere money, what to do, not doBest practicesC21 doing this to put structure in place to help agents build, grown and structure their business
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  • Building and retaining a successful team

    1. 1. Building and retaining a successful team
    2. 2. Meet our Featured Agent J. Michael Manley Keller Williams Greenville GreaterGreenvilleAreaHomes.com
    3. 3. Building, growing and managing a successful real estate business Challenges for Today’s Agents Generate leads Engage leads Convert leads Continue relationship
    4. 4. A successful business – Always be aware
    5. 5. Your Pipeline: Adding and Advancing! Suspects or website visitors Leads Prospects or contacts Listings and buyers Transactions Income
    6. 6. Targeted, Centralized Lead Generation Strategies • Paid advertising • Craigslist • Social media sites • Print marketing
    7. 7. • 5 – 6 Transactions – Must have 50 - 80 new leads each month • Multiple lead sources – Must execute the correct approach • 7 – 8 Transactions – Must have greater than 80 new leads each month • Multiple lead sources – Must execute the correct approach How many transactions do YOU want to average per month on a consistent basis? 8 • 0 – 1 Transactions – Must have 10 new leads each month – Must execute the correct approach • 1 – 2 Transactions – Must have 20 new leads each month – Must execute the correct approach • 2 – 3 Transactions – Must have 30 new leads each month – Must execute the correct approach • 3 – 4 Transactions – Must have 40 new leads each month – Must execute the correct approach
    8. 8. Consumer Site System 1 - Get them back to your website #1 GOAL 2 – Determine timeline and demographic within 4 touches (utilize the insight to know what they are shopping for!) 3 – Eliminate other search engines Be Connected.
    9. 9. How do I move my leads along? • SPEED – Mobile: positioning yourself first to respond • INSIGHT – Know exactly which leads to reach out to – Separating the browsers from the buyers, know who is hoot • RELEVANT CONTENT – Targeted campaigns that address time, money, self-esteem and motivation – Listings and market data • RELEVANT BRAND – Promote your brand ---set yourself apart from the competition – Utilizing your website as ‘the destination’
    10. 10. 11 Market Leader Business Suite
    11. 11. What’s your one thing?
    12. 12. A Game Changer J. Michael Manley Keller Williams Greenville GreaterGreenvilleAreaHomes.com

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