Attracting talent to your organization using video Lori Ballen

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Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Lori Ballen of the Ballen Group in Las Vegas Nevada, shares her recruiting best practices using video, social media and your website.

Published in: Real Estate, Business, Technology
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Attracting talent to your organization using video Lori Ballen

  1. 1. facebook.com/loriballenmethod Las Vegas Referrals to: www.BallenGroupHomes.com Internet Marketing at www.TheBallenMethod.com Referrals at: www.AllStarAgentNetwork.com AttractingTalent to your Organization using video, social media and your website
  2. 2. Who is Lori Ballen?? • Started Catering Company in 1992 • Built to the 7th level in 10 years • Sold it in 2004 forTop Dollar – it still exists • Built 7th level Children’s Resale Item Store • Joined KellerWilliams in 2010 • Created AwardWinning Real EstateTeam • Built to 7th level in less than 3 years
  3. 3. People do business with people they know, orTHINK they know Best Practices forVideo • TELLYOUR STORY and your Market Centers Story • Start Small and Simple – Get fancy later • Keep it Authentic – Be you, that’s who you are • Make it Fun and Keep it Short • Be Clear,To the Point, and Informational
  4. 4. MakeVideos that SHOW what yourTeam / Market Center is All About
  5. 5. SHOW HOWYOU CELEBRATE… AND PLAY….. ANDWIN
  6. 6. USE Animoto.com to add music and create video from slides
  7. 7. Coach yourTeam through creating vision boards throughVideo.
  8. 8. CREATECOMEDY,YET PURPOSEFUL RECRUITINGVIDEOS http://www.youtube.com/watch?v=J34VtRyU44Q&feature=c4-overview- vl&list=PLNx83p-NmRvwRHAk_vds_FA2o7WzbEdqQ
  9. 9. SEND EVERYAGENTYOURTEAM/MARKET CENTER DOES BUSINESSWITH A THANKYOUVIDEO – on Social Media so everyone sees it
  10. 10. CREATEVIDEOTO SHARE ON SOCIAL MEDIA FOR SPECIAL OCCASSIONS
  11. 11. Use the embed code to add the video to your Marketleader website
  12. 12. Use the embed code to add the video to your Marketleader website. AddVideos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader sites – AGENTS Team Leaders, Use the embed code to use video on your KW sites and in blog posts… Remember EMAIL videosTOO
  13. 13. Video Content –What to shoot • Informational Video • Celebrations and Awards • TeamVideos and Meetings • Role Playing • Community Videos • Blog Style Videos – Be yourself • ComedicVideos -Viral • Introduction Videos Sample Videos: Happy Birthday Facebook Friend - http://www.youtube.com/watch?v=N2hL6k-AbGA Nice to Meet you – http://youtu.be/nXzEXSRbKBo Introduction Video - http://youtu.be/3974kGvclhY ThankYou Video - http://youtu.be/GxsdTusvgmM Meet the Team - http://youtu.be/NuNy4jVPuaY Community Video - http://youtu.be/vdjKwoUXIB8 2 Cents - http://youtu.be/61YXpzUalOk Talking Ben - http://youtu.be/5b7R92ot-8E
  14. 14. facebook.com/loriballenmethod Las Vegas Referrals to: www.BallenGroupHomes.com Internet Marketing at www.TheBallenMethod.com Referrals at: www.AllStarAgentNetwork.com

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