5 steps to greater profitabilty
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5 steps to greater profitabilty

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Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Covers steps that Keller Williams associates can take to achieve more profitability in their businesses.

Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Covers steps that Keller Williams associates can take to achieve more profitability in their businesses.

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    5 steps to greater profitabilty 5 steps to greater profitabilty Presentation Transcript

    • 5 Steps to Greater Profitability
    • • Welcome, introductions • The 5 Steps: – Be found – Be connected – Be involved – Recruit a great team – Give your teams great tools • Q&A Today’s Agenda
    • • Where are today’s consumers? – 90% of buyers and sellers are online • What are they looking for? – Pictures and details about homes on the market – Specific school information – Neighborhood info and demographics – Specific market conditions – Short sale/foreclosure benefits and traps – How to successfully purchase a home – What is my current home worth? • Where are they looking? – Google, Bing, Yahoo – HouseValues.com and Justlisted.com – RealEstate.com – Trulia, Zillow, Realtor.com – Company-branded websites – Craigslist Step 1: Be Found
    • • Go where the buyers and sellers are! – Google, Bing, Yahoo – HouseValues.com and Justlisted.com – RealEstate.com – Trulia, Zillow, Realtor.com – Company-branded websites – Craigslist • By being found in different places, you’ll diversify your lead gen – Online advertising – Portals – Craigslist – Your website Step 1: Be Found
    • • We talked about what customers are looking for: – Pictures and details about homes on the market – Specific school information – Neighborhood info and demographics – Specific market conditions – Short sale/foreclosure benefits and traps – How to successfully purchase a home – What is my current home worth? • Provide that info – be the neighborhood expert! – Being the neighborhood expert means providing service, not sales • Avenues to provide that information? – Your website – Your blog – Your social media accounts Step 2: Be Connected
    • • Today’s consumer is online, and searching for homes 12-18 months before they will buy – What does this mean for your involvement? • Provide service, not sales! – This may sound like a repeat, but it is that important • Going right into selling will scare prospects off • Provide: – Listing that fit their search criteria – Neighborhood info – Any relevant info on the home-buying experience – Not sales! Step 3: Be Involved
    • • No matter what the size of your real estate business, people matter! • Brokerage owner or leader of an agent team? – You need great agents that understand today’s consumer • Individual agent? – Consider an in-office or virtual assistant to help take on more business • How do you recruit a great team? – Check out Step 5… Step 4: Recruit a Great Team
    • • To reach today’s consumer your team needs to be online – Agent websites – Blogs – Social Media • Your team needs tools – Lead gen software tools – Websites – Customer relationship management software – Marketing tools – Education Step 5: Give them Great Tools
    • • The 5 Steps: – Be found – Be connected – Be involved – Recruit a great team – Give your teams great tools • Q&A! Putting together the profitability puzzle
    • • Email: JackM@MarketLeader.com • Twitter: @Markham18 • Facebook: http://www.facebook.com/markham18 • LinkedIn: http://www.linkedin.com/in/jackmarkham • Download this presentation: www.marketleader.com/kw/kwmc Jack Markham Director of Online Strategy, Market Leader