Release Of A New Album

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Release Of A New Album

  1. 1. Release Of A New Album<br />Arctic Monkeys Humbug<br />
  2. 2. Introduction<br /> Humbug is the third album from the hugely successful British alternative rock <br />band, Arctic Monkeys. It was first release in Japan on the 19th August. Followed by <br />Australia, Brazil, Ireland and Germany, on 21 August 2009. It was then released in the <br />UK on 24 August 2009, in the US the following dayand in Greece on 31 August. They <br />released the CD before the bands headlining performances at Reading and Leads <br />Festival at the end of that week. They also released the cover of the album on their <br />website before the release, on 22 august. <br />In both the UK and Ireland the album went straight to number one within the first <br />week of its release reaching sales of 96,000 in the UK, outselling the rest of the top 5 <br />combined. Worldwide the album reached sales of 191,000 copies in the first week. <br />
  3. 3. Release<br /> The first single off the album was &quot;Crying Lightning&quot;. It was released on 6 July,<br />when it was played on BBC Radio 1 and was available for download from iTunes after <br />midnight that day.<br /> The album was leaked onto the Internet shortly after its initial digital release. <br />Arctic Monkeys and Domino Records have been working with Web Sheriff to curb the <br />number of pirated copies.<br /> On October 4, 2009 the bands official website announced the second single from<br />the album would be &quot;Cornerstone&quot;. The Cornerstone B-side&apos;s were announced as <br />being &quot;Catapult&quot;, &quot;Sketchead&quot; and &quot;Fright Lined Dining Room&quot;.<br />
  4. 4. Response <br /> Humbug was well received by critics many saying that it was their best album yet. <br />Billboards stated that the band, ‘justifies the hype by shifting it’s best qualities into <br />different, equally dazzling shapes’.<br /> Although it received mostly positive reviews, some criticised the album for not <br />containing some of the hooks and cleaver lyrics which the band became known for, <br />with Spin calling the album ‘accomplished but not particularly infectious’<br />
  5. 5. Press Releases<br />Here’s some examples of press releases from the Uk and around the world:<br />http://www.billboard.com/news/arctic-monkeys-lean-towards-darker-rock-1004005833.story#/news/arctic-monkeys-lean-towards-darker-rock-1004005833.story<br />http://www.ravemagazine.com.au/content/view/16830/180/<br />http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/cd_reviews/article6802232.ece<br />http://www.dailycal.org/article/106426/arctic_monkeys_humbug<br />http://www.nypost.com/p/blogs/popwrap/arctic_monkey_perform_humbug_tracks_JH2bKNZk5cE5en25CZu6LL<br />
  6. 6. NME Press Releases <br />
  7. 7. Bands MySpace and Website <br />http://www.myspace.com/arcticmonkeys<br />http://www.arcticmonkeys.com/<br />
  8. 8. Festivals<br />To promote their album Arctic monkeys appeared as headlining acts at Reading and <br />Leads. This gave audiences a chance to hear some of the tracks before buying the CD <br />and allowed them to sell their music to people who maybe wouldn’t have otherwise <br />brought it. By doing these festivals it drove their sales up and gave them a chance to see <br />what reaction it is getting from the audiences. Which turned out to be very positive. <br />

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