LinkedIn Profile Tips                            for University and College Students                                      ...
Time to graduate – now what?Job Search Advice• The right job is out there, and it will be worth the  effort put forth in y...
To get                       what you want                       you need to know                       what you’re lookin...
“What do you want?”  1. Geographically, where do you want to live?  2. Industry? What industry would you like to start you...
Build Your Career Brand using LinkedIn            As a job search tool, use it for:             Research             Dem...
Companies of choice                                                               Position Titles                         ...
Grads from your                                                           degree program           Research               ...
Skills,                      Get “recommendations” from a                                          variety of colleagues, ...
Skills,                      Make a list:                                          1) Who are 5 people                    ...
Networking                                            Is like                                                         shak...
Networking                                            Businesses want                                                     ...
Networking                                            Build                                                         your n...
Networking                                            Add                                                         classmat...
Networking                                            Recruiters and                                                      ...
TOP   1/3     Of  YourProfile  Says  A lotAbout                                                   Websites: change the def...
DID YOU KNOW? If the company you list                                                  for experience has a LinkedIn COMPA...
Tip     You can rearrange the sections of your profile.     Most people are familiar with:       • Summary       • Experie...
www.linkedin.com/studentjobs              Did                                    Resume builder tool, is built into Linked...
Share your LinkedIn tips                                and your success stories.                                How have ...
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LinkedIn Profile Tips for University, College Students and Recent Grads

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Starting a new LinkedIn Profile? Not sure how to establish your career brand?
LiinkedIn will become your professional career brand online. Employers will check here first before interviewing you. Use this space to do your career and employer research.
Your JOB SEARCH starts here ...

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Transcript of "LinkedIn Profile Tips for University, College Students and Recent Grads"

  1. 1. LinkedIn Profile Tips for University and College Students and Recent Grads Prepared by Deborah Clarke, MBA, CPA, CMAWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  2. 2. Time to graduate – now what?Job Search Advice• The right job is out there, and it will be worth the effort put forth in your job search. Don’t wait until you graduate.• The old saying goes, “nothing worthwhile is easy, or everyone could do it.” It does take work.• Think about how you are branding yourself What will professionally online and in person. you• Stay positive and share your success stories. give back? - D. ClarkeWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  3. 3. To get what you want you need to know what you’re looking for.WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  4. 4. “What do you want?” 1. Geographically, where do you want to live? 2. Industry? What industry would you like to start your career? Why? 3. Who are the key organizations in that industry? • Who makes you most proud to say, “here is my business card, I work for…” • Pick a ‘top 3’ … and learn everything you can about them • What do they do? Locations? News? • Who are competitors? What are they doing? • What are current and past employees saying about them?WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  5. 5. Build Your Career Brand using LinkedIn As a job search tool, use it for:  Research  Demonstrating Skills, Building Trust  NetworkingWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  6. 6. Companies of choice Position Titles Companies employees, Research [use Advanced Search options] past and present People who share your professional interests NewsWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  7. 7. Grads from your degree program Research [use Advanced Search options] Where are they? What employers have hired grads from your program?WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  8. 8. Skills, Get “recommendations” from a variety of colleagues, direct reports, supervisors or peers, Build for work you have done Trust Start to endorsements build yourWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  9. 9. Skills, Make a list: 1) Who are 5 people who you could help with Build recommendations? 2) Who are 5 people Trust who could support you with recommendations?WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  10. 10. Networking Is like shaking hands via with someone you already LinkedIn know -G. SogawaWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  11. 11. Networking Businesses want to find people with passion for their industry or companyWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  12. 12. Networking Build your network before via you need it LinkedIn If there isn’t an alumni group for your program/grad year, start one!WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  13. 13. Networking Add classmates, via professors, academic contacts and LinkedIn groups of interestWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  14. 14. Networking Recruiters and Career/Human via Resources people like to know what works for them LinkedIn Tell them how you found them.WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  15. 15. TOP 1/3 Of YourProfile Says A lotAbout Websites: change the default names “My Website”, YOU. “Company Website” to interesting and relevant titles. Claim your vanity URL; from longer default addressName: Should be the name you want to be searched by contacts and employers to find you. How you want to be identified by your business network worldwide. This is your brand. In short, how do you want people to know you? It could be “CMA StudentTitle: Ambassador” or a position that you hold, or your Student status, or some type of brand statement. This is one case where photo does matter. We will trust you more with a professional photo, thanPhoto: no photo. Your profile becomes real, more believable, if we see who you are. People are not likely to connect / reconnect with you, without a professional photo.
  16. 16. DID YOU KNOW? If the company you list for experience has a LinkedIn COMPANY profile with logo, their logo will appear on your profile automatically. But you must list company name exactly as they list it.Andrew gave me permission to pointout a few things I like about his profile:• Nice brief summary that tells me more about who he is.• Notice his “Experience” includes his CMA Student Ambassador Role, and his current position as MBA Student.• This gives him some good ‘corporate / university branding’ logos, high on his profile, instead of having this information buried below in Education.• You will delete the ‘student’ roles and leave them in education area when they are no longer current roles. and you have something to replace them. You have < 1 year to claim your “New Grad University Brand”, use it.
  17. 17. Tip You can rearrange the sections of your profile. Most people are familiar with: • Summary • Experience • Honours and Awards • Skills and Endorsements • EducationWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  18. 18. www.linkedin.com/studentjobs Did Resume builder tool, is built into LinkedIn, you can export your profile as PDF resume. When you join GROUPS, you get access to You all members profiles, and can send them direct messages, even if they aren’t 1st level contacts. LinkedIn will suggest “Jobs you may be Know? interested in”. If these do not reflect your interests you need to modify your profile to be more forward looking – to better describe the direction you want your career to go.WHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP
  19. 19. Share your LinkedIn tips and your success stories. How have you been using LinkedIn to help build your career brand and advance your career? Cheers, Stay in touch. Deborah Clarke, MBA, CPA, CMA Regional Director, Marketing CMA Ontario http://ca.linkedin.com/in/deborahclarke/ www.becomeacma.com Twitter: @becomeacmaWHY BECOME A CMA CREATE YOUR CMA PATH CMA PROGRAMS CMA PROFILES MAP YOUR NEXT STEP

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