• Save
Mall promotion assignment
Upcoming SlideShare
Loading in...5
×
 

Mall promotion assignment

on

  • 1,418 views

MALL MANAGEMENT

MALL MANAGEMENT

Statistics

Views

Total Views
1,418
Views on SlideShare
1,418
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mall promotion assignment Mall promotion assignment Presentation Transcript

  • Presented By : Debjit, Raj.
  • Location of Bangalore Central(J.P.Nagar)
  • This Central located in J.P.Nagar(2nd Phase);Opened on 21st October, 2009;Central managed by Future Group;Central offers everything for the urban aspirationalshopper to shop, eat and celebrate;Construction was undertaken By Embassy Builder;It is situated in a one-way road;It is positioned opposite to Big-Bazaar;
  •  External; Internal.
  • Static Billboards & Hoarding;Advertisement in Newspaper;Advertisement in magazines;Radio;Television;Off-site promotion at Offices.
  • This is a large outdoor signboard;Only a few words, in large print, and ahumorous or arresting image in brilliant color;Billboard advertising is a great way to remindconsumers about product;Located primarily on major highways,expressways, commercial area, crowded place.
  • Eg…
  • Advertising is a form of communication;Modern advertising developed with the riseof mass production;In 2010, spending on advertising wasestimated at more than $300 billion in theUnited States;In traditional media such as newspapers,magazines, television, radio.
  • Now day radio is greatmedium for advertising ofmall;It is easy today to identifythe right target segment;Especially it’s happened onfestivals;For Eg: The Great IndianShopping Festival.
  • Television is one ofthe most importantmiracles of science;It is the bestcommunicationprocess withconsumers.
  • Shop and Win Promotions;Popular Artist appearances – Cinema;Fashion Designers & stylists;Events;Product Displays – Cars, Bags.
  • It’s quite common to see today people rushing to buysuch vouchers from leading retail stores, especiallyDepartment Stores and Mono BrandApparel/Accessories Stores;A few years ago, the Future Group introduced“Central Vouchers” which could be redeemed acrossthe Central Malls in the country.Eg: ALL(3 for 899 & 2 for 699); John Players-Bag in Bag Offer(2 for 499).
  • Fashion design isthe art of the applicationof design;Inside the mall on atriumpromote various types ofcosmetics, stylist items. Eg: LOreal, Lakme , AVON etc.
  • Events is the main attraction of every mall;Events especially happened on weekend;Events depend upon festivals and season. (world Cup, IPL, X-Mas)