Be the first to like this
Re-branded with new corporate logo on all collateral.
Researched new areas of business based on existing client needs.
Market research by Interviewing target customers who we were not doing business with.
Assisted in obtaining the training methods required to launch new practice areas.
Researched information about new business lines to create targeted email to ramp up obtaining business with the new specialty practices.
Created message and aligned copy and supporting collateral for all areas of company website for existing areas of business and new lines of service.
Created specific email campaigns towards target market of customers sought about our new specialties based upon previous insight/pain points gained during market research.
Untapped market with unmet needs.
Limited funds were allocated towards specialized training for appraisers plus bring in outside experts with practical knowledge to accelerate new sector’s expertise and allow us to enter the marketplace first.
$$ Increased rate of return on educational funds allocated for staff by substantially increased fees.