Turn your social media connections into face to


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Presentation for Florida Realtors Webinar, CCIM Education Series

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Turn your social media connections into face to

  1. 1. Turn Your Social Media Connections Into Face to Face Meetings Debbie Kirkland, Realtor e-Pro, SFR
  2. 2. Debbie Kirkland, Realtor e-Pro, SFR <ul><li>20 years in Dentistry </li></ul><ul><li>Instructor at Tallahassee Community College </li></ul><ul><li>Practice Management Consulting </li></ul><ul><li>Realtor Since 2002 </li></ul><ul><li>Local and State Association Director </li></ul><ul><li>Governmental Affairs, RPAC Chair, TBR </li></ul><ul><li>Emerging Technology Committee, FAR </li></ul><ul><li>Social Media For Realtors – Sharer of Knowledge </li></ul>
  3. 3. What I am,..and What I am Not <ul><li>I am a Realtor who “get’s it” about social media </li></ul><ul><li>I am a Mom of 20 year olds – who don’t get that I get it yet. </li></ul><ul><li>I am a grateful student of many more seasoned social media experts </li></ul><ul><li>I am willing to share what I know – and have fun </li></ul><ul><li>What I am Not: </li></ul><ul><li>A Commercial Realtor! </li></ul><ul><li>A Social Media Guru or Ninja or Specialist </li></ul>
  4. 4. Social Media <ul><li>It’s a tool that accompanies your present business strategies and marketing networks. </li></ul><ul><li>It’s really just a BIGGER network, a BIGGER venue, a BIGGER event,.... </li></ul>Social Media is not a standalone strategy.
  5. 5. Goals of this Webinar <ul><li>Help You Understand the Theory of “Social” Media </li></ul><ul><li>Understand 3 Concepts of Why You Use Social Media </li></ul><ul><li>To Give You Ideas on how To Facilitate Face to Face Meetings With your Customers </li></ul>
  6. 6. The Principle of Social Media <ul><li>Social Media is not about marketing, </li></ul><ul><li>in fact, it should not be! </li></ul><ul><li>Benefits and Uses For a Commercial Realtor </li></ul><ul><li>Community Development </li></ul><ul><li>Product Introduction </li></ul><ul><li>Demand Generation </li></ul><ul><li>Lead Gathering and Nurturing </li></ul><ul><li>Reputation Management </li></ul><ul><li>And more........... It’s About Relationships </li></ul>
  7. 7. <ul><li>Social Media’s Return on Investment is hard to measure. </li></ul><ul><li>It doesn’t happen overnight </li></ul><ul><li>You are building a community of contacts </li></ul><ul><li>Building your image increases personal brand awareness </li></ul><ul><li>If done right, you will become the expert </li></ul><ul><li>It’s becoming a necessity </li></ul><ul><li>“ Should I pay someone to do this for me, or do it myself?” </li></ul>1 + 1 = 247 247x247 = ?
  8. 8. How Do You Become the Expert? <ul><li>Say It. </li></ul><ul><li>Blog It. </li></ul><ul><li>Get Others to Read About It. </li></ul><ul><li>Watch. Listen. Offer Expertise. </li></ul><ul><li>Blog it Again and Aggregate to your Social Media Sites </li></ul><ul><li>Ask For Recommendations, Accept Compliments </li></ul><ul><li>Say it Again. Give them Reasons To Believe It. </li></ul><ul><li>You are Your Best Resource </li></ul>
  9. 9. Your Blog Your Professional Diary <ul><li>Emphasize your role as an expert. </li></ul><ul><li>Address Your Niche Market </li></ul><ul><li>Provide Community Information </li></ul><ul><li>Are Demographics Important to your customers </li></ul><ul><li>Showcase Plats,3-D Floor Plans, Conceptual Designs, Aerial Views </li></ul><ul><li>Is Your Static Website Enough? </li></ul><ul><li>Do customers want to read, or to interact? </li></ul>
  10. 10. Is Your Static Website Enough? Do customers want to read, or to interact? Wanna Look or Wanna Take it for a spin? How About you?
  11. 11. If I Were A CCIM,.. <ul><li>I’d look into tools that would make me look good. People are visual. People are hungry for the graphics, assemblers of information. </li></ul><ul><li>Like: CCIMREDEX , Site To Do Business . LandVision , LseMod , Argus </li></ul><ul><li>Use SM to gather information you need to know and aggregators to supply to your customers. </li></ul><ul><li>SOCIAL MEDIA = SOCIAL ECONOMICS </li></ul>
  12. 12. 3 Concepts- Why you Should Use Social Media <ul><li>You are Building a Network </li></ul><ul><ul><li>Potential Customers </li></ul></ul><ul><ul><li>Contacts </li></ul></ul><ul><li>Get Found! Build Your Brand </li></ul><ul><ul><li>This is NOT business as usual </li></ul></ul><ul><li>You Have New Opportunities You Never Had Before </li></ul><ul><ul><li>Corporate R & D staff are younger and younger </li></ul></ul><ul><ul><li>Work days are longer </li></ul></ul><ul><ul><li>Your out of area customers are on the internet </li></ul></ul>
  13. 13. 1. You Are Building A Network <ul><li>Customers </li></ul><ul><li>Other Industry Members </li></ul><ul><li>People Who Help You Do Business </li></ul><ul><li>Community Leaders Who Need Your Expertise </li></ul><ul><li>A Team </li></ul>
  14. 14. 2. Get Your Brand Found! <ul><li>This is NOT business as usual. Your customers now demand instant information. </li></ul><ul><li>Use Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Tumblr </li></ul><ul><li>You-Tube </li></ul><ul><li>Flickr </li></ul><ul><li>Know how each of these works and how to get them back to your Website and Blog </li></ul>
  15. 15. 3. You Have More Opportunities Than Ever Before
  16. 16. Get Face To Face With your Customers <ul><li>Utilize the face to face tools that are at your fingertips. (aka Social Media Tools) </li></ul><ul><li>Be a Thought Leader... </li></ul><ul><li>Utilize the staff that you have who are savvy enough to run your social media profiles. </li></ul>
  17. 17. Social Media Tools A Quick Overview <ul><li>Facebook: </li></ul><ul><ul><li>Over 400 Million Users and Growing </li></ul></ul><ul><ul><li>It’s humanizing. People want to know who they are doing business with. </li></ul></ul><ul><ul><li>Would a Fortune 500 company want to know what kind of person they are going to hire? </li></ul></ul><ul><li>Twitter: Over 100 Million users </li></ul><ul><ul><li>The most “viral of all networks. </li></ul></ul><ul><li>Linkedin: </li></ul><ul><ul><li>Professional to Professional </li></ul></ul>
  18. 18. Twitter <ul><li>Over 100 Million users – the most “viral of all networks. </li></ul><ul><li>Conversations among contacts </li></ul><ul><li>Engage business experts, trends, terms, keywords </li></ul><ul><li>Use Aggregator, link shortener, photo application </li></ul><ul><li>Enter your BLOG posts!! </li></ul><ul><li>It’s STILL a Social Site! </li></ul>You’re going to LEARN by following others
  19. 19. Broker to Broker, Broker to Professional <ul><li>LinkedIn </li></ul><ul><ul><li>Much more professional network </li></ul></ul><ul><ul><li>Connect with professionals </li></ul></ul><ul><ul><li>Use Outlook LinkedIn Toolbar for contact management. </li></ul></ul><ul><ul><li>Join Groups, Engage </li></ul></ul><ul><ul><li>Commercial Brokers are Used to Networking </li></ul></ul><ul><ul><li>Use LinkedIn to send invites to Special Events </li></ul></ul>
  20. 20. LinkedIn Groups <ul><li>Over 55 Million Users in over 200 Countries </li></ul><ul><li>Executives from ALL Fortune 500 Companies are on LinkedIn </li></ul><ul><li>See the Opportunities Yet? </li></ul><ul><li>Regional Networking </li></ul><ul><li>Group Interaction </li></ul><ul><li>One on One Conversations </li></ul>
  21. 21. Who Knows Who? <ul><li>Facilities Management- know business owners </li></ul><ul><li>Economic Development – know upcoming zoning changes and projects </li></ul><ul><li>HR Managers – Know Staff, CEO’s, BOD’s </li></ul><ul><li>Offer Commercial Property Education Classes to Businesses </li></ul><ul><li>Organize a Facility Tour </li></ul><ul><li>Link.Engage.GiveBack </li></ul>
  22. 22. Things to Remember <ul><li>Build Your Brand </li></ul><ul><li>Are you a Large Company? </li></ul><ul><li>Identify Your Audience </li></ul><ul><li>How to Handle Brand Consistency </li></ul><ul><li>Establish a Social Media Protocol </li></ul><ul><li>Offer Social Media Training </li></ul><ul><li>Show Your Expertise </li></ul><ul><li>Build Credibility and Trust </li></ul>
  23. 23. *The Virtual Face To Face <ul><li>Extend Your Hand </li></ul><ul><ul><li>Share In-Real Life Network Events </li></ul></ul><ul><ul><li>Share Charity Events </li></ul></ul><ul><ul><li>Share Your Big Sale </li></ul></ul><ul><ul><li>Share Your Staff’s Accomplishments </li></ul></ul><ul><ul><li>Hold Broker to Broker Events </li></ul></ul><ul><ul><li>Sponsor a “Tweet-Up” for Your Network of Professionals before/after Conferences </li></ul></ul>
  24. 24. *Get Up Get Out and Get Blogging <ul><li>Get Found. – Invite Others To Your Profiles </li></ul><ul><li>Grow “Organically” </li></ul><ul><li>Centralize Your Social Media Profiles </li></ul><ul><li>Your Website is your Central Hub </li></ul><ul><li>Compliment Your Blog by Sharing a Tweet and posting on Facebook </li></ul>
  25. 25. *Get In-Sync <ul><li>Create a Dynamic, Interactive Website </li></ul><ul><ul><li>Key Elements: </li></ul></ul><ul><ul><li>Your Contact Information </li></ul></ul><ul><ul><li>Lead Generation – ASK the question! </li></ul></ul><ul><ul><li>Introduction Video </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Information and Lots of It </li></ul></ul><ul><li>Point all your social media profiles, tools and posts to your Blog and Website </li></ul>
  26. 26. <ul><li>Is Social Media a Fad? </li></ul><ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng </li></ul><ul><li>34 Tools for Commercial Real Estate Brokers: </li></ul><ul><li>http://tinyurl.com/2cldbmp </li></ul>
  27. 27. Real Estate BarCamp Orlando <ul><li>August 25, 2010 </li></ul><ul><li>At Florida Realtors Conference </li></ul><ul><li>Rosen Shingle Resort </li></ul><ul><li>http://rebarcamporlando.com </li></ul>
  28. 29. Thank you.... It was a pleasure Debbie Kirkland Armor Realty of Tallahassee 850-212-0440 [email_address]