Social Media - Making The Face To Face Connections

Turn Your Social Media Connections Into Face to Face Meetings Debbie Kirkland, Realtor e-Pro, SFR

Debbie Kirkland, Realtor e-Pro, SFR
20 years in Dentistry
Instructor at Tallahassee Community College
Practice Management Consulting
Realtor Since 2002
Local and State Association Director
Governmental Affairs, RPAC Chair, TBR
Emerging Technology Committee, FAR
Social Media For Realtors – Sharer of Knowledge

What I am,..and What I am Not
I am a Realtor who “get’s it” about social media
I am a Mom of 20 year olds – who don’t get that I get it yet.
I am a grateful student of many more seasoned social media experts
I am willing to share what I know – and have fun
What I am Not:
A Commercial Realtor!
A Social Media Guru or Ninja or Specialist

Social Media
It’s a tool that accompanies your present business strategies and marketing networks.
It’s really just a BIGGER network, a BIGGER venue, a BIGGER event,....
Social Media is not a standalone strategy.

Goals of this Webinar
Help You Understand the Theory of “Social” Media
Understand 3 Concepts of Why You Use Social Media
To Give You Ideas on how To Facilitate Face to Face Meetings With your Customers

The Principle of Social Media
Social Media is not about marketing,
in fact, it should not be!
Benefits and Uses For a Commercial Realtor
Community Development
Product Introduction
Demand Generation
Lead Gathering and Nurturing
Reputation Management
And more........... It’s About Relationships

Social Media’s Return on Investment is hard to measure.
It doesn’t happen overnight
You are building a community of contacts
Building your image increases personal brand awareness
If done right, you will become the expert
It’s becoming a necessity
“ Should I pay someone to do this for me, or do it myself?”
1 + 1 = 247 247x247 = ?

How Do You Become the Expert?
Say It.
Blog It.
Get Others to Read About It.
Watch. Listen. Offer Expertise.
Blog it Again and Aggregate to your Social Media Sites
Ask For Recommendations, Accept Compliments
Say it Again. Give them Reasons To Believe It.
You are Your Best Resource

Your Blog Your Professional Diary
Emphasize your role as an expert.
Address Your Niche Market
Provide Community Information
Are Demographics Important to your customers
Showcase Plats,3-D Floor Plans, Conceptual Designs, Aerial Views
Is Your Static Website Enough?
Do customers want to read, or to interact?

Is Your Static Website Enough? Do customers want to read, or to interact? Wanna Look or Wanna Take it for a spin? How About you?

If I Were A CCIM,..
I’d look into tools that would make me look good. People are visual. People are hungry for the graphics, assemblers of information.
Like: CCIMREDEX , Site To Do Business . LandVision , LseMod , Argus
Use SM to gather information you need to know and aggregators to supply to your customers.
SOCIAL MEDIA = SOCIAL ECONOMICS

3 Concepts- Why you Should Use Social Media
You are Building a Network
Potential Customers
Contacts
Get Found! Build Your Brand
This is NOT business as usual
You Have New Opportunities You Never Had Before
Corporate R & D staff are younger and younger
Work days are longer
Your out of area customers are on the internet

1. You Are Building A Network
Customers
Other Industry Members
People Who Help You Do Business
Community Leaders Who Need Your Expertise
A Team

2. Get Your Brand Found!
This is NOT business as usual. Your customers now demand instant information.
Use Facebook
Twitter
LinkedIn
Tumblr
You-Tube
Flickr
Know how each of these works and how to get them back to your Website and Blog

3. You Have More Opportunities Than Ever Before

Get Face To Face With your Customers
Utilize the face to face tools that are at your fingertips. (aka Social Media Tools)
Be a Thought Leader...
Utilize the staff that you have who are savvy enough to run your social media profiles.

Social Media Tools A Quick Overview
Facebook:
Over 400 Million Users and Growing
It’s humanizing. People want to know who they are doing business with.
Would a Fortune 500 company want to know what kind of person they are going to hire?
Twitter: Over 100 Million users
The most “viral of all networks.
Linkedin:
Professional to Professional

Twitter
Over 100 Million users – the most “viral of all networks.
Conversations among contacts
Engage business experts, trends, terms, keywords
Use Aggregator, link shortener, photo application
Enter your BLOG posts!!
It’s STILL a Social Site!
You’re going to LEARN by following others

Broker to Broker, Broker to Professional
LinkedIn
Much more professional network
Connect with professionals
Use Outlook LinkedIn Toolbar for contact management.
Join Groups, Engage
Commercial Brokers are Used to Networking
Use LinkedIn to send invites to Special Events

LinkedIn Groups
Over 55 Million Users in over 200 Countries
Executives from ALL Fortune 500 Companies are on LinkedIn
See the Opportunities Yet?
Regional Networking
Group Interaction
One on One Conversations

Who Knows Who?
Facilities Management- know business owners
Economic Development – know upcoming zoning changes and projects
HR Managers – Know Staff, CEO’s, BOD’s
Offer Commercial Property Education Classes to Businesses
Organize a Facility Tour
Link.Engage.GiveBack

Things to Remember
Build Your Brand
Are you a Large Company?
Identify Your Audience
How to Handle Brand Consistency
Establish a Social Media Protocol
Offer Social Media Training
Show Your Expertise
Build Credibility and Trust

*The Virtual Face To Face
Extend Your Hand
Share In-Real Life Network Events
Share Charity Events
Share Your Big Sale
Share Your Staff’s Accomplishments
Hold Broker to Broker Events
Sponsor a “Tweet-Up” for Your Network of Professionals before/after Conferences

*Get Up Get Out and Get Blogging
Get Found. – Invite Others To Your Profiles
Grow “Organically”
Centralize Your Social Media Profiles
Your Website is your Central Hub
Compliment Your Blog by Sharing a Tweet and posting on Facebook

*Get In-Sync
Create a Dynamic, Interactive Website
Key Elements:
Your Contact Information
Lead Generation – ASK the question!
Introduction Video
SEO
Information and Lots of It
Point all your social media profiles, tools and posts to your Blog and Website

Is Social Media a Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
34 Tools for Commercial Real Estate Brokers:
http://tinyurl.com/2cldbmp

Real Estate BarCamp Orlando
August 25, 2010
At Florida Realtors Conference
Rosen Shingle Resort
http://rebarcamporlando.com

Thank you.... It was a pleasure Debbie Kirkland Armor Realty of Tallahassee 850-212-0440 [email_address]

Social Media - Making The Face To Face Connections

by Debbie Kirkland, Realtor, Armor Realty of Tallahassee on Aug 04, 2010

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