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How Real Estate Associations Can Leverage RE BarCamps
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How Real Estate Associations Can Leverage RE BarCamps

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Debbie Kirkland, Realtor and Lisa Walker, Director of Communications and Public Affairs at Florida Realtors, present to the 2010 CEO Symposium on how to organize or help members organize a RE BarCamp …

Debbie Kirkland, Realtor and Lisa Walker, Director of Communications and Public Affairs at Florida Realtors, present to the 2010 CEO Symposium on how to organize or help members organize a RE BarCamp event.
Debbie, Lisa and others organized the REBarCamp Orlando event in 2010 the day before the FL Realtors Annual Conference.

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  • Asked to speak about the 5Ws and H of a REBAR camp. Let’s get started.
  • Whew! There is usually a wrap up event after the day. It is another networking opportunity.
  • Technology Sponsors recognize the need to contribute to these events. Attendees seek them out for business, advice and support after these events. Sponsors garnish credibility, economic benefits and loyalty long after these events.
  • Presentations vs Attendee driven content. What you need today, may not be the same as what you need tomorrow. The venues generate their own schedules and topics of interest. The attendees are encouraged to participate, to drive their own experience. The beauty is there is no failed discussion if everyone participates. – No association responsibilities – No speaker let down or failure.
  • Business models and needs have changed with the advent and growth of technology and social networking. Realtors have more demands on them now, and yet more opportunities to grow their businesses than ever before.
  • There will be people who live for these events, and others who will have never experienced anything like it. Highly technical people and highly motivational, to those who are completely new, and have no experience.Rules just no vendor pimping.People bring whatever they want, notebook, laptops, tech gadgets.The events are casual, and venues usually generate dress codes.
  • Facilitate and encourage members to make this their venue.Suggest those in your area that are savvy, organized and networked.Provide whatever you can to make it a successful event within your budget.Venues are the hardest thing to acquire, make suggestions, provide support. AV equipment is a plus.Help with advertising and getting word to other members. Newsletters, website widget, association executives.
  • Help members find others that might want to help them.
  • Piggyback on another event: Florida Realtors Annual Convention & Trade ExpoYPN Florida kick-offDistrict MeetingsLarge or small venue predecessors or follow ups.
  • A great time for all the attendees to meet each other, to meet some of the VIP’s
  • Websites and photo logs help members keep in touch and find each other later.Set up by Members - Organizers
  • FL Realtors attendees ~ What they had to say.

Transcript

  • 1. Are YoU ready for this?
  • 2. What is RE Barcamp?
    “RE BarCampis an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.”
    It’s simple.. it’s people meeting people, learning, sharing, gathering, and networking. It is what the attendees make it!
    National Site: http://www.REBarCamp.com
  • 3. WhAT’S WITH THE Bar?
    http://www.youtube.com/watch?v=r9RBO1GE7NU
  • 4. Promotion and Planning
    It’s As Much A Social and Networking Event
    As
    A Learning Event
  • 5. The viral message and the spirit of re barcamp
    http://www.youtube.com/watch?v=leFJ8AEHHAI
  • 6. LECTURES?
    INTERACTION?
    Why BarCamps? It’s What members want
  • 7. Marketing trends ARE changing
    BUSINESS MODELS ARE changing
    COMMUNICATIONS ARE changing
    CHANGE….OR LOSE MEMBERS
  • 8. They are evaluating their business models
    They want time and productivity management tools
    They are learning how to use social media as a result
    They don’t know what to do first.
    Most brokers don’t use social media or offer training in social marketing.
    Agents are hearing about technology but don’t know where to find out about it.
    • Virtual offices, mobile technology
    • 9. Mobile devices, hardware, software
    • 10. Less Money, Shift in Advertising Mediums
    • 11. Business applications
    • 12. Competitive Field is Separating Agents, Users-Non-Users
    • 13. Getting training online from other professionals, User groups
    • 14. Attending social media training events
    Realtors are asking for help
  • 15. SMARTPHONE APPLICATIONS
    CONTACT MANAGEMENT PROGRAMS
    SOCIAL MEDIA ADVERTISING PLATFORMS
    WEBSITE DESIGN FEATURES
    BLOGGING PLATFORMS
    SEARCH ENGINE OPTIMIZATION
    GOOGLE TOOLS
    IDEAS ON FINDING BUYERS
    MARKETING STRATEGIES
    SOCIAL MEDIA COMMUNICATION TOOLS
    LISTING TOOLS
    IDEAS ON ETHICS INVOLVING SOCIAL MEDIA
    BROKERAGE TRAINING IDEAS
    BUSINESS PLAN MODELS
    ROI STATISTICS
    TIME MANAGEMENT TOOLS
    RELATIONSHIP BUILDING AND NETWORKING IDEAS
    What members are SHARING
  • 16. QUESTIONS WE GET ASKED MOST OFTEN
    • WHO SHOULD ATTEND?
    • 17. ARE THERE RULES?
    • 18. WHAT DO I BRING?
    • 19. IS THERE A DRESS CODE?
  • What is the association’s role?
  • Building your team
    • INDUSTRY PROFESSIONALS
    • 23. SOCIAL MEDIA GURUS
    • 24. INDUSTRY SUPPORT TEAM
    • 25. THOUGHTFUL LEADERS
  • MUST-HAVES
    • Venue do’s & don’ts
    • 26. Seating, Tables, outlets
    • 27. Internet access
    • 28. White board/scheduler
    • 29. Food!
  • TAKING IT TO THE NEXT LEVEL
    • Logo and event website
    http://www.rebarcamporlando.com/
    • Mobile schedule of RE BarCamp Orlando http://rebarcamp-production.heroku.com/
  • Steps to a successful event
    • It’s got to be FREE
    • 30. Piggyback on another event
    • 31. Before / After party
    • 32. Sponsors
    • 33. Promotion
  • SPONSORSHIPS
    WONDERFUL….IF
    THEY GET THAT THIS IS NOT THEIR EVENT…
    SPONSORS LOVE:
  • LOGOS: LOCATION, LOCATION, LOCATION
  • 40. PRE – EVENT
    TWEET-UP
  • 41. Spread the buzz — before & after
    • Flickr photos
    http://www.flickr.com/groups/rebarcamporlando/
    http://bit.ly/cn0a5f
    • Florida Realtors FaceBook Page:http://floridarealtors.org/facebook
    • 42. RE BarCamp Orlando FaceBook Page:http://www.facebook.com/REBarCampOrlando
    • 43. Twitter: Hashtag #REBCORL
  • Testimonials
    http://www.youtube.com/watch?v=xPDkTXqx6tE
  • 44. resources
    • Mobile scheduler softwarehttp://github.com/tylerhunt/barcamplive
    • 45. Web app to display tweets on TVhttp://visibletweets.com
    • 46. Barcamp logo and website materialshttp://barcamp.org/SpreadBarCamp
  • Contact us
    • Debbie Kirkland, Realtor e-Pro, SFR
    TalkTallahassee.comHomeSalesofTallahassee.com850.212.0440Dkirkland.realtor@gmail.com@FloridaSunSales
    • Lisa Walker, Dir. Communications & Public Affairs
    Florida Realtors
    407.438.1400, ext. 2325
    lisaw@floridarealtors.org